July 18, 2010 | 1 Comment
Designed by The Creative Method | Country: Australia
“Brief: Potato Magics created a new generation of chip that is lighter, less fattening and ultimately healthier than the competition. Off the back of this they were able to get chips into the primary schools as part of a healthy choice range. They needed to appeal to the 5-12 year old bracket, they also needed to be bright and bold and inform children, teachers and parents about their benefits.
July 17, 2010 | No Comments
Designed by Carla Marin | Country: Spain
“At Azada Organic we wanted to place emphasis on the product and its Spanish origin and not on the logo itself. As such, we have decided against having the logo on the front panel as we believe it is more important to inform about the product. In order to do this, all labels are hand-written informing on how we make the oils and where we source the ingredients from. The tone of voice follows a ‘Spanglish’ style that portrays our origin and the Illustrations, also drawn by hand, convey the ‘natural and healthy’ ethos of our brand.
Furthermore, all labels are made from natural materials (95% of sugar cane fibers and 5% of hemp and linen) and all our stationary is printed using only vegetable based inks.”
July 16, 2010 | 2 Comments
Designed by Parusha Lewis | Country: United Kingdom
“Gusto is a fictional family-run food company specialising in slow food (food that is ethical, environmentally friendly and often organic). The packaging design (letterpress, hand-lettering and a natural beige paper texture) reflects the homemade, natural goodness of the contents, a pasta range and complimentary pasta sauce range. The repetition of the rosette hints at the merits involved in purchasing the product – recyclable/reusable packaging, healthy food, plus the gentle impact on the environment and fair pay received by the farmers and people involved in producing the end-product.”
July 12, 2010 | 6 Comments
Designed by Believe In | Country: United Kingdom
“Our approach was to challenge packaging design in this market, currently saturated with uninspiring health food brands and larger supermarket ‘own label’ varieties who suffer from a lack of personality and brand appeal. Clive’s new range challenges the competition in this area and stands apart from anything else on the market through clear differentiation — in both packaging and product.
“Inspiration came directly from the product itself,” explains Blair Thomson, Creative Director. “The basic hand-drawn elements are abstract expressions of the dips and their ingredients. Bold use of colour and shape differentiates between flavours. The overall result is a striking, distinctive on-shelf presence.”
July 9, 2010 | 2 Comments
Boulder Colorado based Justin’s Nut Butters produces small-batch, natural and organic nut butters. TDA’s design brief stated: signal brand’s combined “culinary,” natural, and fun qualities. From this they created all new packaging with the marketing challenges of increasing distribution in fine food outlets (e.g. Dean & DeLuca, Whole Foods, Crystal Farms) without jeopardizing existing sales at lower-price supermarkets (e.g. Kroger, Safeway, King Sooper).
July 9, 2010 | 5 Comments
Designed by Marnich & Associates | Country: Spain
Some simple food packaging using circular windows/die cuts to show the product inside, and pattern to create visual interest.
July 8, 2010 | 1 Comment
Designed by ID Kommunilkation | Country: Sweden
“Brie Bistro is a traditional quality cheese from Swedish dairy company Skånemejerier. The cheese is mainly sold in whole pieces to restaurants, cafés and catering businesses. Our task was to give the product a new packaging design reflecting the qualities of the cheese and making it stand out from the crowd. The final result is a purely graphic design with inspiration from the beloved French cuisine and old time brasseries.”
July 8, 2010 | 7 Comments
Designed by Eduardo del Fraile | Country: Spain
“A variety of salts of mass consumption, the containers of which can be distinguished by the initials of each salt flavour. These initials are inspired in the periodic table of elements.”
July 7, 2010 | 1 Comment
Designed by Mónica Yrarrázaval | Country: Chile
More work for Buka from Chilean designer Mónica Yrarrázaval. If you like this check out our previous post for Buka Antipasto.
July 3, 2010 | 2 Comments
“Sir Kensington’s Gourmet Scooping Ketchup: an all-natural ketchup that is too exquisite to be squeezed from a plastic bottle.
The company was born out of an attempt to fill the dire market need for a gourmet ketchup – one that is healthier, tastier, and higher-end. The result was two flavors of ketchup, Classic and Spiced (chipotle-infused), both of which are sweetened only with honey, agave nectar, and raw brown sugar, with a base of whole pear tomatoes and apple cider vinegar.