Lovely Package

Curating the very best packaging design


September 28, 2010 | 1 Comment

Designed by Moxie Sozo | Country: United States

“Founded by two chefs, EatPastry hired Moxie Sozo to help position the brand in Whole Foods and other natural products stores. Through the combination of French and raw food cooking techniques, the company has redefined the concept of healthy desserts. EatPastry asked Moxie Sozo to create a strong personality that would help differentiate their brand from competitors in the refrigerated aisle of the grocery store. The Art Deco-influenced packaging was illustrated by hand in deference the small-batch, gourmet nature of the product. A year after launch, EatPastry continues to thrive and the packaging has been featured in numerous books, magazines and blogs.”



September 28, 2010 | No Comments

Designed by jkr | Country: United Kingdom

The Porkinson Banger was the creation of fashion photographer, Norman Parkinson. True to his values, it is a classic, English sausage that is uncompromising on taste. Over the years, the brand has lost its association with its creator, so jkr were tasked with restoring Parkinson’s original vision to the pack. A man of impeccable taste, he would accept only the very best. Despite his jet-set lifestyle, he missed the simple tastes of home and it was this yearning that drove him to create the ‘Perfect Banger’. A famously succulent sausage made from the finest ingredients and a fantastic, unique recipe.

The flamboyant bowtie design embodies Parkinson’s quintessentially English personality while providing great standout and navigation on shelf. The back of the pack elaborates further on his original story.


September 22, 2010 | No Comments

Designed by Campoy Príncipi Domenech | Country: Argentina

Blend: The design rescues the family history showing its image of its more than 100 year old house. It is the image of an old paper carpet that is still preserved. The small details give it distinction and style.

Varietals (Arauco, Nevadillo, Manzanilla): The design of the varietals brings variety and a more spontaneous and fresh approach and in turn it keeps elements that preserve the unity within the system that goes together with the blend´s label.”


Fork Friends

September 22, 2010 | No Comments

Designed by Katherine Low | Australia

“This package and branding ‘Fork Friends’ was created for a local organic deli, promoting fine home cooking with the use of locally produced organic ingredients. They wanted to stand out on the shelves with a modern and clean approach.”


Crabtree & Evelyn

September 17, 2010 | 4 Comments

Designed by Smith & Milton | Country: United Kingdom

“This month sees the relaunch of Crabtree & Evelyn’s fine food range under a new packaging livery by Smith & Milton.

In response to a challenging brief to inject life and character back into the brand, Smith & Milton delved deep into the Crabtree & Evelyn archives and found generations of beautiful hand-drawn illustrations, reworking them into an opulent wrapping to deliver stunning, and highly effective results.



September 16, 2010 | No Comments

Designed by McLean Design | Country: United States

New work from California based McLean Design. Ojio produces organic superfood products sourced from the most mineral-rich, nutrient dense, micro-environments on the earth.



September 15, 2010 | 2 Comments

Designed by LOVE | Country: United Kingdom | Font: Gotham

A combination of wood cut illustrations and clever copy make this food packaging design stand out from the crowd. Stick-on labels provide the name of the chef who cooked the meal as well as pertinent information such as use-by dates and price.

“Working to a very tight production budget, LOVE’s core challenge was to create packaging with cut-through in a cluttered market and reinforce COOK’s position as the most respected provider of prepared meals in the UK. COOK has been supplying the nation with high quality prepared meals since 1997 and was afforded the confidence to communicate key ingredients in a way that emphasized their personality; sophisticated yet playful.

LOVE’s Designer, Emma Morton, said: “We drew on consumers’ insights into what makes a night in ‘special’ and brought them to life in an lively and engaging way. We made the dining at home ‘occasion’ our focus to draw people in. We also embraced and emphasized the fact all COOK’s dishes are lovingly handmade (by people and not machines) and reflected this in every element of the design.”


Adam’s Goods

September 14, 2010 | No Comments

Designed by Adam Flissinger | Country: United States | Font: ITC Conduit | Buy it

“Adam’s Goods started out as a hobby rooted in healthy competition. Created by Art Director Adam Flissinger of Ozone Advertising, Adam’s Goods can be found online and through a handful of San Francisco retailers.

The clear top lid enables the consumer to actually see the product which creates a more interactive customer experience. The simple, clean and transparent design exemplifies Adam’s Goods nonsense approach to cooking, ” Great Food starts with Great ingredients”.


ICA Kaviar

September 10, 2010 | 5 Comments

Designed by Identity Works | Country: Sweden | Font: PMN Caecilia

“A range of caviar for the Swedish Supermarket chain, designed ten years ago. The existing brands on the market had well known names like “Kalles” or “Svennes”.  We wanted to create something that appealed directly to the consumers without using any brand names, but still have a direct approach. A clever solution: the supplier of the main ingredient became the hero.”

Nut Butter

September 9, 2010 | 5 Comments

Designed by Danielle Davis | Country: United States | Font: FF Scala Sans

“Mills & Co is a higher-end, organic nut butter line proposed to be sold in DC restaurant Founding Farmers. Unfortunately the project never got to the production stage. The above rendering is a self-initiated concept of where I would have liked the packaging to go, just very simple and super clean.”

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Lovely Package

Curating the very best packaging design