May 17, 2010 | 6 Comments
Designed by Construct | Country: United Kingdom
“London design studio Construct has given the branding of London’s famous Claridge’s hotel a thorough overhaul. Because it is a working hotel with a huge number of items traditionally branded (from teapots and egg cups through to slippers and dressing gowns), Construct’s task of not just branding, but implementing a consistent and cohesive sense of identity throughout the hotel and the objects within it was by no means straightforward. In fact, the rollout of the new branding is ongoing throughout this year as there are so many different ideas to implement across a huge range of items.
As well as introducing a sophisticated colour palette of jade, gold, white and black, bold architecturally inspired chevron patterns appear on the inside of bags, envelopes and on various objects, publications and goodies guests at the hotel are lilkely to encounter.”
May 14, 2010 | 10 Comments
Designed by Tatiana Matsoulevitch | Country: United States
“The assignment was to design a package for any chosen product. This packaging concept for I ‘love’ honey was inspired by the honeycomb. The bottle can be reused as a long glass and the package as a decoration.”
May 12, 2010 | 1 Comment
Designed by Aetlier Nunes e Pã | Country: Portugal
“1000 paladares” (meaning – “a thousand flavors”) is a gourmet brand strongly related to Douro Wine Region, a unique demarcated region in Portugal famous for the Port wine industry, and the origin of the ingredients used in all the brand products. To reflect this attitude towards the selection of ingredients, the products are divided by color (green for the salty and red for the sweeter) as two of the possible thousand flavors. Likewise, the wine leaf is the base element as a reference to its origin.
As a logo, the numerical “thousand” allows to create nice solutions for the communication materials repeating the “0” zero. The packaging (both cookies and marmalade ) is highly versatile in the way that it allows the creation of different displays for the product by combining its different sides. The goal was to create an image for the brand that reflects its strong personality as well as to create a fresh and strong approach to the gourmet products in the Douro Wine Region. The client was also looking for a simple solution to distinguish the products and a packaging that allowed it to be displayed in various ways.”
May 12, 2010 | 2 Comments
Designed by PhilippeBecker | Country: United States
Brand identity and packaging of Williams-Sonoma food and beverages using a warm, friendly colour palette and a variety of processes such as foiling, die cutting and blind embossing to add a luxury feel to the products.
May 10, 2010 | 1 Comment
Designed by Mattmo | Country: The Netherlands
“For the Dutch pavilion of World Expo 2010 in Shanghai Mattmo created the food packging design commissioned by Maison van den Boer. We did research to minimise the footprint for the environment. The design is a modern illustrative twist on the traditional image of the Netherlands.”
May 6, 2010 | 1 Comment
Designed by Reggs | Country: The Netherlands
“Jan Robben is a strawberry grower with a passion for his product, and a dedication to producing fruit of a higher standard than your ‘average’ strawberry. In 1998, his company was the first in the Netherlands to receive the Milieukeur certificate. We designed a packaging that presented his strawberries in a way similar to a box of chocolates – as an exclusive, luxurious treat rather than a commodity. The packaging has a natural, intimate look-and-feel, featuring birds, Robbens’ butterfly logo and his signature, reflecting his personal devotion and care for the environment. This enabled Jan Robben to change his market strategy and achieve significant business improvement.”
May 6, 2010 | 1 Comment
Designed by Gardens&Co. | Country: Hong Kong
“With the rebrand and launch of the Camellia Cooking Oil for Ling Lee, the brand moves from worthy homemade organic to a confident stand-alone healthy food brand. Ling Lee, a renowned writer, developed a passion for advocating the use of pure natural ingredients to enhance health and skin care. Most of the products are inspired by the ancient wisdom. They can be found in special outlets like City Super, LOG-ON and Towngas etc.”
May 5, 2010 | 7 Comments
Designed by Niklas Hessman | Country: Sweden
“The assignment was to design five pasta packaging. Also to come up with a brand and the packaging and graphic design should indicate LOW PRICE. There would be possible for more products to enter Durum Company (Durumkompaniet).”
May 2, 2010 | 3 Comments
“If you’ve got a crisp bread that actually’s got flavour, you’d be a fool not to put it in the heart of the brand strategy and packaging concept. So that’s exactly what design agency A-B-D did.
The task of creating a new brand in one of the most traditional categories in the Swedish food markets isn’t that easy. Especially not when the world leader is Swedish with nearly 70 % of the market and Swedes eat more crisp bread then any one else, making it as Swedish as IKEA and the traditional design nothing you muck about with.
April 29, 2010 | 6 Comments
Designed by Michael Gump Jr. | Country: United States
“Pure Bake Shop is a Toledo based bakery that specializes in gluten free products. The bakery uses all natural ingredients including organic beans, soy, and nut flours for their baked goods. I wanted to accentuate the “purity” of the bakeshop. The mixture of large, but thin typography, and dot patterns along with the soft vellum packaging create a mood that encompasses the pure aspect on which the bakeshop takes pride.”