Lovely Package

Curating the very best packaging design

Yellowtree Farm

May 22, 2013 | No Comments

Designed by David Rygiol | Country: United States

“Yellowtree farm is a specialty organic farm producing rare and amazing foods out of St. Louis, MO. This packaging for their popcorn, popcorn grits, and popcorn flour begins with a 100% recycled and compostable bag. The bag is stamped with a wood ring pattern and logo, then sealed with the product tape and labeled with production details. The wood ring pattern visualizes both the farm’s name and the topography of the land. Each Package is produced by hand by the farmer, ensuring that every product carries his special touch – from farm to market. Trust your food!”

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Wiener Honig

April 29, 2013 | 4 Comments

Designed by Werner Singer | Country: Austria

“Wiener Honig is a Vienna based brand specialized in producing organic honey. It was founded by two friends who missed their favorite honey while they where working abroad. Originally they started out with two varieties, now stocking over a dozen. Ranging from ”Apfelstrudel“ to honey with poppyseed.

The idea was to create a design that highlights the beauty of the product. The simple package displays the different colors and textures of the varieties. The honey speaks for itself.”

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Student Work – Allison Chambers

April 26, 2013 | 1 Comment

Designed by Allison Chambers | Country: Canada

“In addition to brand development, this project called for creating a strategy to reduce packaging waste at baseball games. Nostalgic script from by-gone days inspired the logo. Fans can re-use their ‘Game Seasoned Nuts’ tin game after game, or even store a prized baseball. Season ticket holders get the branded tin holding their tickets, a coupon for nuts, and a baseball signed by the players. The goal of the project is to increase loyalty and fan base, while developing a sustainable, environmental solution.”

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Melgarejo

April 24, 2013 | 1 Comment

Designed by RSC Estudio | Country: Spain

“Melgarejo is a well known brand for the excellence of their Extra Virgin Olive Oil. The image of the Premium selection is based on neatness and simplicity. Four elements form the proposal: typography (Colette. LuxTypo. Greg Lindy), color, illustration and materials (Paper board Symbol Card PremiumWhite by Fedrigoni). Once again we feel confident about color white as the main distinctive sign for the Premium selection.”

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NOBLE petite

April 20, 2013 | 3 Comments

Designed by Heather Nguyen | Country: Canada

NOBLE Handcrafted is a brand that embraces the collaboration of craft with the pioneering of our new American food tradition, a tradition that is being continually refined.”

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Stretch Island Fruit Company

April 10, 2013 | No Comments

Designed by Ptarmak, Inc. | Country: United States

“Stretch Island Fruit Company has an extensive line of fruit snacks. They came to us looking for a brand refresh and packaging overhaul that would bare fruit. We responded with a concept that truly focuses on the benefits of real fruit in a fun and playful way, appealing to both kids and kids at heart. We used a gloss coating to add depth to the design in a unique way for each sku, and created a truly versatile design system. We hope you enjoy the fruits of our labor.”

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FoodWealth

April 9, 2013 | No Comments

Designed by mousegraphics | Country: Greece

“The products our client exports needed a rich but simple design language in order to reach different foreign markets. We began by designing a logo, where the first letters of the two-words brand name (Food Wealth), are engulfed by the Greek flora, the lush foliage of plants. We thus created the illusion of a tiny ‘garden’ and allowed for the immediate association with the idyllic land where these products grow. Taking this a step further we designed the outlines of branches and tree leaves, referencing the source plant for every product. Olive trees and thyme are printed on the transparent glass jars, complementing the food within, in a way which allows easy and pleasurable identification. Instead of using color codes, bold graphic symbols and such we aimed for a product differential characteristic closely related to the values of the brand.”

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Manitoba Harvest

April 9, 2013 | 2 Comments

Designed by Ptarmak, Inc. | Country: United States

“Our collaboration with Manitoba Harvest began in 2010, as they were looking to expand their portfolio of offerings. Their packaging and branding had remained relatively untouched since their founding in 1998, and was due for a refresh. While sales were stable, their existing system was not differentiated from other competitive products in the category. It was medicinal, uninviting, unappetizing and dated–all things that do not evoke energy, vitality and health which has been Manitoba’s mission since inception. Since it’s launch, brand awareness is up and Manitoba Harvest has seen significant growth as an internationally successful hemp food brand. The versatile branding and packaging we created together has set them up for future expansion as they continue to embark on new hemp food ventures, continually promoting health and wellness.”

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My Olive Tree

April 8, 2013 | 6 Comments

Designed by mousegraphics | Country: Greece

“The brief: “we have been producing olive oil for many years, growing trees in our family’s homeland in the Peloponnese. We now want to bottle it, mainly as a present for our friends and family”. The target audience: foreign clientele. People who can appreciate product provenance and family care.”

The design: it is very rare for a client to come to us with the simple request of “creating a family gift” and this is exactly what happened in this case. We were asked to create a product identity -naming and packaging design of a product – which was meant to address first of all the members of a Greek family of olive oil producers in Karpofora, Messinia. We had to pay tribute to a strong, living tradition and this is exactly what we did.”

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Student Work – Zoe Blow

April 4, 2013 | 3 Comments

Designed by Zoe Blow | Country: Australia

Organic gelato packaging for a conceptual brand called Willow and Sage from RMIT student Zoe Blow.

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Lovely Package

Curating the very best packaging design


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