Lovely Package

Curating the very best packaging design

La Vittoria

February 24, 2014 | No Comments

Designed by lg2boutique | Country: Canada

“For its 2013 edition, La Vittoria partnered with Cuisines collectives Hochelage-Maisonneuve and Montérégie, two organizations that promote food autonomy in Québec, notably by reintroducing their members to the basics of cooking. It was a natural fit given cooking is central to all La Vittoria events.

This year’s theme took its cue from honoured chef Éric Gonzales (chef at Auberge Saint-Gabriel), who hails from France but now calls Quebec home. The event took shape around the theme of “Roots,” inspired by the French heritage on Quebec soil and a return to vegetables from the ground. The creative paid tribute to the earth and its flavours through different pieces that showcased root vegetables, their freshness, raw perfection and elegant shapes.

The edition also marked the second appearance of guest chef César Troisgros, of the Michelin-starred Troisgros family. A further nod to the French heritage of Quebec cuisine.”

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Student Work – Anastasia Ovsyannikova

February 13, 2014 | 1 Comment

Designed by Anastasia Ovsyannikova | Country: Russia

“Packaging of meat chips for teens. The flavor lineup includes: pork, beef, chicken and rabbit. It’s a fancy and healthy snack, an alternative to the ordinary chips, chocolate and other unhealthy snacks.

Small handy pack for usage while on the run. Each pack contains vinyl stickers in order to sticker bomb everything around. Visual idea is to combine street characters and stickers.”

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Kings Biltong

February 12, 2014 | No Comments

Designed by Robot Food | Country: United Kingdom

“The market for healthy, protein-packed snacks is booming, and Kings Biltong is leading the way. The nutrition brand, set up by three ex-England rugby-playing brothers, makes dried, sliced beef in a range of delicious flavours.

Produced on their North Yorkshire farm from grass-fed British-beef, the high-protein, low-fat snacks offer athletes an alternative to chalky protein bars and other supplement snacks that often miss the mark in terms of both taste and quality perceptions.

Specialist brand development agency Robot Food, was asked to kick their branding and packaging into touch. The clean, confident result uses bolder, simplified branding, messaging and colourways to put quality, taste and provenance first.”

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Cori Creed Wildflower Honey

February 11, 2014 | 2 Comments

Designed by Saint Bernadine Mission Communications Inc. | Country: Canada

“Two passions collided to create Cori Creed’s Wildflower Honey. Acclaimed West Coast landscape artist Cori Creed embraced a family tradition when she introduced bees to her flower garden – which can be admired from her studio window. To celebrate her first harvest, Cori wanted to create a limited edition package that she could share with friends, family, and supporters.

Designed by St. Bernadine, the packaging drew inspiration from Cori’s first passion – painting. Using paint tubes, St. Bernadine created a unique and simple package that was perfect for the artist. Custom lettering was created to emphasize this personalized, one-of-a-kind honey, while subtle flourishes and intricate details reflected Cori’s dedication to both her art and her garden. A die-cut label was wrapped around each tube, noting the individual flowers that helped to create the honey, along with a personal message from Cori.”

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Secret Location

February 10, 2014 | 2 Comments

Designed by SabotagePKG | Country: United Kingdom

“SabotagePKG have designed the entire packaging range for Secret Location concept store Vancouver, Canada. 

Capturing the essence of the Vancouver concept store’s unique brand, and applying it to each facet of the customer experience for both retail and food.

Taking the store’s existing brand and ethos of originality, quality and craftsmanship, we created bespoke designs to complement the unique in-store experience – from the desirable, uniquely designed carrier bag right down to the small, sublime coffee cups & bespoke carrier for the store’s tasting room.”

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Famoso Campania

January 9, 2014 | 1 Comment

Designed by Saint Bernadine Mission Communications Inc. | Country: Canada

“Famoso Neapolitan Pizzeria was founded almost a decade ago in Alberta, after partner Justin Lussier traveled to Naples and fell in love with the centuries-old staple. With over 20 locations across Canada, Famoso brings authentic recipes, fresh ingredients, and a vibrant atmosphere to pizza lovers nationwide.

This past holiday season, after years of requests to bottle their signature Campania tomato sauce, Famoso saw an opportunity to both satisfy customer demand, and give back to the community. St. Bernadine was tasked with designing the packaging for the sauce jars that complemented the current brand identity, supporting the brand’s ‘authentic’ attribute, and stood out on display within the landscape of their stores.”

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Angry Man Salsa

January 1, 2014 | 1 Comment

Designed by Foundry Co | Country: United States

“My company Angry Man Salsa wanted to create a packaging that showed off the high quality hand crafted/ rustic feel of our product and brand. The brand centers around ‘The Angry Man’ who has prominent placement on the label. Along with the fact that most salsa doesn’t have appealing packaging we wanted to marry the best salsa in the world with the best salsa packaging around. And we had to sneak in our tagline “The little fire in all of us that fights for greatness”.

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Renee Voltaire

December 16, 2013 | 2 Comments

Designed by TBWA\ Stockholm | Country: Sweden

“TBWA continues to evolve the design for Renée Voltaire, this time in the breakfast product range. The body of work included conceptualization of the range as well as naming and design.

Renée Voltaire was one of the first players in the organic segment.  When the brand launched it was relatively unique in design.  Now, as more and more brands have taken organic positions and signal organic cues in their communication, it was time for Renée Voltaire’s design to take the next step – to once again stand out on the shelves.”

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Student Work – Manuel Bortoletti

December 9, 2013 | No Comments

Designed by Manuel Bortoletti | Country: Italy

“The project illustrates the brand identity of Tenuta Veneta, the name of a fictitious multifunctional structure which promotes the quality of the agri-food of the Italian region Veneto.

The products are not only bought here, but also consumed and studied. To offer that service, Tenuta Veneta is composed by a bistro, a shop and a place where it organizes cooking class, tastings and teaching.”

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Gunnarshögs Gård

November 24, 2013 | No Comments

Designed by Neumeister | Country: Sweden

“When a farm known for its artisanal oil and food products has been family owned for 4 generations, heritage and tradition form the usual brief. But Gunnarshögs Gård came to us looking for more — an identity that not only conveyed their legacy, but also signalled the market leading expertise they had earned over generations.

With that challenge in mind, we sought to celebrate past success with a wholly modern expression. Marrying a graphic drawing of the actual Gunnarshögs farm with a persistent typeface and carefully chosen colour palette. Resulting in an identity that radiates appeal and tells a story of exquisitely modern products from a family company.”

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Lovely Package

Curating the very best packaging design


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