May 2, 2010 | 3 Comments
“If you’ve got a crisp bread that actually’s got flavour, you’d be a fool not to put it in the heart of the brand strategy and packaging concept. So that’s exactly what design agency A-B-D did.
The task of creating a new brand in one of the most traditional categories in the Swedish food markets isn’t that easy. Especially not when the world leader is Swedish with nearly 70 % of the market and Swedes eat more crisp bread then any one else, making it as Swedish as IKEA and the traditional design nothing you muck about with.
April 29, 2010 | 6 Comments
Designed by Michael Gump Jr. | Country: United States
“Pure Bake Shop is a Toledo based bakery that specializes in gluten free products. The bakery uses all natural ingredients including organic beans, soy, and nut flours for their baked goods. I wanted to accentuate the “purity” of the bakeshop. The mixture of large, but thin typography, and dot patterns along with the soft vellum packaging create a mood that encompasses the pure aspect on which the bakeshop takes pride.”
April 27, 2010 | 2 Comments
Designed by Laura Berglund | Country: United States
A charming collection of packaging design from this Kansas City Art Institute graduate of May 2010.
April 21, 2010 | 1 Comment
Designed by Tower of Babel | Country: United States
“Tower of Babel was recently hired to design a limited edition package for Goat Island Pepper Sauce. Goat Island Pepper Sauce is a vinegar-based spicy condiment for steak, chicken, seafood, etc. (think hot sauce meets steak sauce). The makers of Goat Island Pepper Sauce wanted something that would represent the limited nature of this small batch and thus a keepsake cedar box was also designed and produced. The batch was limited to 500 bottles and the labels were lovingly applied by hand.”
April 20, 2010 | 12 Comments
Designed by Première Pression Provence | Country: France
A selection of food products from Première Pression Provence designed by founder of the l’Occitane chain, Olivier Baussan.
April 19, 2010 | 4 Comments
Designed by Jose Rivas | Country: Canada
“Harvest Hills – The approach was to personify a wholesome everyday snack with grassroots qualities and a nostalgic feel. The bars come in burlap bags to encourage reusability.”
April 15, 2010 | 6 Comments
Designed by Concrete | Country: Canada
“Established in 1963, Pizza Nova is a family-owned corporation of over 100 outlets. While the growing chain operates in the highly competitive fast-food sector, they have never compromised the authenticity and quality of their product. As the next generation takes over the stewardship of the company, Pizza Nova felt that their existing brand identity no longer effectively represented the quality of their product.
Concrete undertook a complete overhaul of the visual identity that involves all aspects of the brand: packaging, uniforms, signage and website.”
April 14, 2010 | 4 Comments
Designed by KIAN | Country: Russia
The strong graphics and high value contrast of this packaging ensures it will stand out on a shelf. We especially like the ‘sandwich board’-esque labeling technique and the way it fastens to the bags with metal grommets.
April 14, 2010 | 7 Comments
Designed by Pamela Rounis | Country: Canada
Capilano Universtiy graduating student Pamela Rounis sent us some of her great package design work.
April 12, 2010 | 1 Comment
Designed by Design Positive | Country: Vietnam
“Vietnamese folklore tells us that a benevolent dragon resides in each of the nine mouths of the Mekong River. It is in the hillock areas of these fertile Delta lands that the unique strain of dragon blood rice grows full and lush.
The rice is Eco friendly and Fair Trade. Furthermore husking, sifting and packaging are done by local villagers creating additional employment. It is also healthier Rice; during the husking process, the bran layer is only partly removed, as it is within the bran layer that the majority of beneficial nutrients are stored.
The simple design balances with the traditional illustration (by the brilliant Andrew Denholm) which uses the Mekong river to weave the journey of rice as it is grown, harvested, transported and sold.”