Lovely Package

Curating the very best packaging design

The Fresh Pasta Company

December 26, 2009 | 3 Comments

freshpasta

Designed by P&W | Country: United Kingdom

The brief: Packaging for a company producing high end, handmade fresh pasta. The solution: We created fine art style prints of the pasta shapes, each one signed by ‘the artist’. The result: Improved sales and increased listings with no advertising support.”

Jacobs

December 26, 2009 | 4 Comments

jacobs1

Designed by Strømme Throndsen Design | Country: Norway

Beautiful brand creation work from Norway’s Strømme Throndsen Design. Responsible for the strategy, brand identity, naming, logo and packaging, they came up with a solution overflowing with appetite and shelf appeal.

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HEMA Salty Snacks

December 25, 2009 | 2 Comments

hema1

Designed by Studio Kluif | Country: The Netherlands

“Kluif designed the entire packaging line for Hema’s salty snacks. The packaging line is divided into 3 different categories- premium, basic and tortilla. We were inspired by the wooden crates that are used to transport vegetables & fruit for their authentic feeling and of course the classic childhood pastime of making potato stamps. To transpose these positive references to the packaging we stamped the typography ourselves thus achieving a genuine and homey atmosphere. Kluif sought crisp, fresh photography, and a composition that would give the feeling of lightness. The extruder line is composed of ‘twistbites’, ‘robo rings’ and ‘cheese sticks’ and makes use of a more illustrative graphic language which also was designed in dialogue with the photography used.”

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Farmetone

December 25, 2009 | No Comments

farmetone1

Designed by Flavia Oliveira Designs | Country: Brazil

Farm is a clothing brand with more than 20 stores in Brazil. Every year they design a different package for the Panetone they give to their partners. (Panetone is a tall bread studded with candied fruits and nuts and enjoyed for its light, fluffy texture).

They commissioned me to design this year Panetone. They gave me freedom to do what I wanted but I could only use 1 color. They also wanted the package to have something special, with a DIY feel, which relates a lot with the brand. So I came up with the idea of using the bottom of the package as gift tags that you cut and use it as you wish.”

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Melgarejo

December 23, 2009 | 2 Comments

melgarejo1

Designed by RSC Estudio | Country: Spain

Clean and simple design for Melgarejo Extra Virgin Olive Oil.

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Marks & Spencer Swiss Biscuits

December 18, 2009 | 3 Comments

sanna

Designed by Sanna Annukka | Country: United Kingdom

British retail institution Marks and Spencer are celebrating 125 years this year, and have focused on retro-styled packaging for its 2009 Christmas food gift selection. The complementary colour scheme on this lovely matte biscuit tin is gorgeous and completely in keeping with Sanna’s instantly recognizable style.

Student Work – Julian Baker

December 15, 2009 | 5 Comments

stolz1

Designed by Julian Baker | Country: United States

A very nice selection of work from Watkins College of Art and Design in Nashville, TN graduate Julian Baker.

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Fun&Fit Muesli

December 15, 2009 | 8 Comments

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Designed by Peter Gregson | Country: Serbia

“New Packaging design for “Fun&Fit” Crunchy Muesli for Serbian company ‘FLORIDAbel’. There are three different tastes: Chocolate, Fruit and Honey, and Crunchy Muesli.”

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Spiral Minces

December 10, 2009 | No Comments

spiralmince

Designed by Frank Aloi | Country: Australia

“Designed for the modern market with a classic European feel, these mince sauces have flavour all over them. The range sold out across most organic stores upon its first release.”

Mrs Massey’s

December 7, 2009 | 2 Comments

mrsmasseys

Designed by Ziggurat Brands | Country: United Kingdom

Ziggurat Brands took Nicola Massey from supplying her range of homemade chutneys and sauces to local markets and school fetes, to Harvey Nichols and Fortnum & Mason with a new brand image for her products.

Lovely Package

Curating the very best packaging design


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