Lovely Package

Curating the very best packaging design

Student Work – José Luis García Eguiguren

February 27, 2010 | 15 Comments

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Designed by José Luis García Eguiguren | Country: Spain | Fonts used: ITC Friz Quadrata

“Our assignment was to create an elegant product-line for a famous chef. I chose Gordon Ramsay, a renowned UK chef who has received 10 Michelin stars. For this, I utilized a clean and simple design that emphasized the typography as a differentiating element to accompany the photography.  Instead of laying out the food as it would appear on a plate, it is placed in a more artistic manner as if it was a sculpture. I used photographs on the  lateral panels of the boxes in order to create a more dynamic brand (example: escargots and marmalades). As you can see, it’s a very clean, elegant and simple way to create a brand that is unified by a typographic style.”

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Cafe Di Napoli

February 26, 2010 | 2 Comments

napoli

Designed by Gregory Hubacek | Country: United States | Fonts: Trade Gothic, Neutra Display Titling

“Serving traditional pizza, pasta, salads and other options, Cafe Di Napoli is the oldest Italian restaurant in the twin cities. After moving from its original location, the restaurant wanted to rebrand themselves as more of a quick lunch option for skyway travellers rather than a full service sit-down experience.”

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Urban Fruit

February 26, 2010 | 1 Comment

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Designed by B&B Studio | Country: United Kingdom

Coloured gussets deliver a bright splash of colour while allowing the front of the package to stay very minimal in nature.

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Butterfield Market

February 25, 2010 | 3 Comments

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Designed by Christine Celic Strohl at Mucca Design | Country: United States

“An Upper East Side temple to luxury foods since 1915, Butterfield Market is a family-owned retail grocery famous for its superior quality food and outstanding customer service. With the addition of a new catering division, they needed guidance in creating a scalable, cohesive identity to facilitate the projected growth of the enterprise from a localized phenomenon to a widely recognized brand, with the potential to go national.

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The Balcony Gardener

February 21, 2010 | 4 Comments

gardener1

Designed by Chloe Dunne | Country: United Kingdom

The Balcony Gardener sells a unique range of packaged seeds for small gardens.

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Bjørklund

February 16, 2010 | 2 Comments

bjorklund1

Designed by Strømme Throndsen Design | Country: Norway

“A classical symbol of Norwegian invention and design. From deficit to surplus.”

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Løvenskiold

February 10, 2010 | 2 Comments

lovenskiold1

Designed by Strømme Throndsen Design | Country: Norway

Fresh premium elk products dressed in beautifully designed and simple packaging.

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Vivels Bread

February 9, 2010 | 1 Comment

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Designed by <a href="http://w

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ww.dancemade.com/” target=”_blank”>Jens Nilsson | Country: Sweden

A beautiful and simple concept for bakery packaging. We like how the packaging showcases the bread inside rather than obscuring it.

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Lærdal Grønt

February 5, 2010 | 2 Comments

laerdal1

Designed by Strømme Throndsen Design | Country: Norway

Unique branding and clean sophisticated package design for Lærdal Grønt fruit farmers.

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Selfridges & Co

February 4, 2010 | 7 Comments

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Designed by Dave Richmond | Country: United Kingdom | Font: Trade Gothic

“A re-branded food range that echo the store’s forward thinking and contemporary attitude towards retail. Although there were over 100 own brand products within the store it was somewhat unrecognisable and lacked shelf presence. Our approach was to create a range that was unique; that did not follow any traditional sector cues. Colour coding everything black would make an incredible statement with only the type to reflect what was inside for example strawberry jam would have pink type. The typeface use

Popupdomination By Michael Dunlop

d was trade gothic range left and all the same point size across the range where possible. This ensured clarity and uniformity.”

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Lovely Package

Curating the very best packaging design


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