Lovely Package

Curating the very best packaging design

Student Work – Eric Ellis

March 19, 2010 | 4 Comments


Designed by Eric Ellis | Country: United States

A student packaging redesign project where two different concepts were explored.

“While I didn’t think the existing CLIF Bar’s packaging was all that bad, I did have a few ideas for improvements. I wanted to pull the brand into more of an organic/healthy direction and not have as much emphasis put on the sporty aspect, with the idea that CLIF can be enjoyed even if you aren’t planning on scaling a rock wall anytime soon.”


Raw Health

March 18, 2010 | 2 Comments


Designed by Pearlfisher | Country: United Kingdom

“New brand creation. Redefining the raw food movement, taking it from niche to a universally understood and accepted concept.”


The Deli Garage Schokoleim

March 18, 2010 | 8 Comments


Designed by KOREFE | Country: Germany

Schokoleim is a chocolate paste, packaged in the classic wood glue bottle. The Food Label The Deli garage offers “artisanal” delicacies made with high quality design and functionality of tools from the garage.”


Student Work – Andrew Matveev

March 17, 2010 | 4 Comments


Designed by Andrew Matveev | Country: Canada

“The purpose of the project is to redesign the packaging and identity for this brand, in order to advance into a larger market, and compete with eye catching supermarket product designs. The product is currently being sold locally by vendors, and markets, and in order to begin its sales in a larger retail outlet, the product needed a face lift. We needed to create a design which would bring the product into the future. It would also need to be portable, flexible in sizes, stackable on shelves and able to ship in large quantities. The idea was not to just sell beans, but to sell it as a mix, which would include a recipe book with 2 recipes (Hillbilly Chilli, and Hillbilly Bean Soup) and promotional information. The idea is to revamp the companies look to prepare it for a larger market, while keeping in mind the details of product management.”


Jamie Oliver

March 15, 2010 | 2 Comments


Designed by Pearlfisher | Country: United Kingdom

Pearlfisher have done it again, producing more beautiful and varied packaging work for Jamie Oliver. Check out our previous post on Jamie Oliver packaging here.


Student Work – Jolin Masson-St-Onge

March 14, 2010 | 1 Comment


Designed by Jolin Masson-St-Onge | Country: Canada

A packaging concept for cashew nuts where the portion size is measured by the lid and the nutritional information of the product is presented in a large, typographic format.



March 12, 2010 | 7 Comments


Designed by Turner Duckworth | Country: United States | Buy it

“Keith Belling, CEO of popchips, worked with Turner Duckworth, a London-based, international brand design agency with an office in San Francisco, to create the bold popchips packaging. Designed to be uncluttered and simplistic, the packaging incorporates a sans-serif typeface with the letters “o” and “i” highlighted in negative space. The packaging was originally inspired by the design of Britain’s private label packages from Marks & Spencer. Further, the popchips bags are offered in assortment of bright colors that correspond with each flavor and give the product extra pop.”


Student Work – Emanuel Cohen

March 12, 2010 | 4 Comments


Designed by Emanuel Cohen | Country: Canada

Lovely student work with a clever opening system, which you can see in action here.


Student Work – Geneviève Côté

March 11, 2010 | 7 Comments


Designed by Geneviève Côté | Country: Canada

“If it is indirectly the quest of spices that led to the discovery of the Americas by Europeans, the passion has definitely not had much influence on American cuisine and, in fact, except salt, pepper marginal and some spices, we are collectively ignorant regarding all these subtleties that distinguish the food of men from that of animals.



March 11, 2010 | 5 Comments


Designed by envision:design | Country: Denmark

“Knuthenlund Estate in Lolland has operated an organic farm since 2007, striving to offer high quality organic foods and at the same time taking care of the unique nature, that is characteristic for the Danish island of Lolland. In the Easter of 2009, Knuthenlund opened a whole new dairy farm in one of the former barns on the estate. The dairy farm is based on milk from the estate’s own organic milking sheep and goats. The fresh milk is handled very carefully to preserve its taste and structure.


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Lovely Package

Curating the very best packaging design