Food | Lovely Package

Calpis

August 16, 2009 | 1 Comment

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Beautiful brand identity extending across multiple products for Japan’s The Calpis Food Industry Co.

“The simple, environmentally friendly packaging range we developed for Cumulus Inc provides a flexible system and range of materials that can be adapted to suit the changing needs of the restaurant’s takeaway business.”

Far Foods

August 11, 2009 | 8 Comments

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Great concept from UK based designer James Reynolds which highlights the impact our daily purchases have on the environment.

“Alternative packaging for supermarket produce, highlighting the distances that some foods travel from and the resultant carbon dioxide released during the journey. The receipt features a boarding card style tear-off strip.”

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Paco Roncero’s

August 6, 2009 | 2 Comments

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Nearly two years ago Justina Sanchis left her position as Creative Director in one of the biggest design companies in Madrid to start her own company. Justina&Co.’s latest creation are these retro inspired designs for Paco Roncero’s tapas sauces and olive oil.

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Kidfresh

August 3, 2009 | No Comments

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“Kidfresh is a brand new lifestyle concept store that provides fresh, healthy foods especially for kids. The unique color-coded system of the products was our inspiration in creating the packaging, store graphics, signs, print collateral and website. As a startup store, we were involved not only in the strategy and visitor experience but also the naming of items such as “kidfresh2o,” the “kidchen” and the “Kidfresh Dough Card”!”

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Frutos Secos Hacendado

August 3, 2009 | 1 Comment

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“A dry fruits range produced by IMPORTACO exclusively for the supermarket chain MERCADONA. There was a main objective: to put order and to improve their visibility and to minimize the time in the shopping decision.

The solution is based:
- In the functional use of colours, which helps to identify the different ranges of products.
- A clear and very legible typography.
- Huge images of the nuts, which besides facilitating the identification provide a diferential and amusing aspect.”

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DeliShop

July 30, 2009 | 7 Comments

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The bardcode/UPC is usually that one dreaded element that soils your beautiful package design. In the case of DeliShop, Enric Aguilera decided to create a brand which relies heavily on it.

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Uncle Statis Frozen Herbs

July 23, 2009 | No Comments

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Nice clean work from Mouse Graphics for Uncle Statis Frozen Herbs. The pairing of product photography, a simple infographic styled icon and foil pouch, is a great way to visually illustrate exactly what’s inside.

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Student Work – D&AD Student Awards 2009

July 17, 2009 | 2 Comments

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This year Turner Duckworth was the client for D&AD’s Student Awards with their creative brief for Homebase. Students had to create packaging and point of sale for Homebase’s ‘Grow Your Own’ fruit and vegetable range targeted towards novice gardeners.

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Student Work – Adam Paterson and Santi Tonsukha

July 14, 2009 | 7 Comments

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Adam Paterson and Santi Tonsukha, students from the Royal College of Art have sent us in some images of their latest project ‘GrowYourOwn’, packaging for fruit and vegetable seeds for novice gardeners. This range of packaging works extremely well, the combination of clean attractive graphics with simple sustainable materials compliment how well each individual piece fulfils its purpose perfectly. Having won the ‘In-Book’ award for the D&AD student Awards 2009 we are eagerly awaiting their forthcoming projects.

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