January 16, 2010 | 3 Comments
Designed by Rocío Martinavarro | Country: Spain
“Visual Identity for a new artisan bakery chain in Valencia, Spain. Contemporary reinterpretation of the traditional ear of wheat, the bread’s main ingredient, to form a pattern that is easily recognizable. The brand instantly stands out among the average bakeries that use literal illustrations of wheat in their visual identity. The ear wheat pattern also reminds of antique artisan techniques such as woven esparto baskets, used to display the bread, or opus spicatum, used to build stone ovens in the past.
The naming concept of PanPan is based on word repetition in order to emphasize authenticity. Bread bread, as in real bread. This system is carried throughout most packaging materials under one slogan with double meaning: “PanPan. You will repeat”.
January 14, 2010 | 3 Comments
Designed by Philippe Starck | Country: France
World renowned designer Philippe Starck worked with LA Organic in developing and designing their line of organic olive oils. Blending a minimally designed label with a unique structure, Starck succeeded in creating a package design which stands out amongst the plethora of competitive olive oil brands.
January 11, 2010 | No Comments
Designed by Grafikart | Country: Chile
“Zeitun is a new Olive oil produced in Chile. The name Zeitun derives from the Arabic word which means ‘olive’. As the olives origins are in Asia Minor we found it an interesting and very different name from the other oils in the market. The shape of the bottle also reflects its ancient heritage. The graphics are very simple and emphasize the tradition, they are screen printed on the bottle. The product is handcrafted, the olive trees grow on the slopes of the pre-andean mountain range and are watered with mineral water from a spring on the estate, thus making an outstanding olive oil. With all this the product gets an overall appealing look and separates it from the rest on the shelf. It has a gourmet target so it will be sold specialized stores. This year is the first bottling of the product with total production of 15.000 litres.”
January 11, 2010 | 2 Comments
Designed by Thiago Calza | Country: Brazil
Illustration driven student work from Thiago Calza for Galo Parade organic olive oil.
January 8, 2010 | 8 Comments
Designed by Robot-food | Country: United Kingdom
“Yorkshire Dales Meat Company is a supplier of fine meat products to catering and they also produce a range of premium sausages to supply supermarkets. Their current sausage pack is wrapped in film with an almost unbranded white sticker applied. They approached us to look at packaging design concepts to increase their supermarket distribution, shelf shout and sales volume.
January 3, 2010 | 5 Comments
“The clean, minimal typography and bright colour palette of the packaging lend a modern, sophisticated appeal, while classic botanical illustrations communicate the all-natural, homemade essence of the products.
December 30, 2009 | 6 Comments
Designed by Marcel Buerkle | Country: South Africa
This elegangt, copy driven packaging concept is the work of South African based designer Marcel Buerkle. The shape and cleanliness of the design almost gives it a bit of a high end perfume look and feel.
December 29, 2009 | 2 Comments
“The brief was to brand and design packaging for Organi-yum. The brief stressed the need for packaging that suited its organic style. This is a Rendering of the yoghurt design, a PLA plastic (biodegradable plastic) film design with a tear top and zip lock to re-seal.”
December 26, 2009 | 3 Comments
Designed by P&W | Country: United Kingdom
“The brief: Packaging for a company producing high end, handmade fresh pasta. The solution: We created fine art style prints of the pasta shapes, each one signed by ‘the artist’. The result: Improved sales and increased listings with no advertising support.”
December 26, 2009 | 4 Comments
Designed by Strømme Throndsen Design | Country: Norway
Beautiful brand creation work from Norway’s Strømme Throndsen Design. Responsible for the strategy, brand identity, naming, logo and packaging, they came up with a solution overflowing with appetite and shelf appeal.