Lovely Package

Curating the very best packaging design


February 10, 2010 | 2 Comments


Designed by Strømme Throndsen Design | Country: Norway

Fresh premium elk products dressed in beautifully designed and simple packaging.


Vivels Bread

February 9, 2010 | 1 Comment


Designed by <a href="http://w

cure of vitiligo” target=”_blank”>Jens Nilsson | Country: Sweden

A beautiful and simple concept for bakery packaging. We like how the packaging showcases the bread inside rather than obscuring it.


Lærdal Grønt

February 5, 2010 | 2 Comments


Designed by Strømme Throndsen Design | Country: Norway

Unique branding and clean sophisticated package design for Lærdal Grønt fruit farmers.


Selfridges & Co

February 4, 2010 | 7 Comments


Designed by Dave Richmond | Country: United Kingdom | Font: Trade Gothic

“A re-branded food range that echo the store’s forward thinking and contemporary attitude towards retail. Although there were over 100 own brand products within the store it was somewhat unrecognisable and lacked shelf presence. Our approach was to create a range that was unique; that did not follow any traditional sector cues. Colour coding everything black would make an incredible statement with only the type to reflect what was inside for example strawberry jam would have pink type. The typeface use

Popupdomination By Michael Dunlop

d was trade gothic range left and all the same point size across the range where possible. This ensured clarity and uniformity.”


Lejonet & Björnen

January 28, 2010 | 2 Comments

Lejonet & Björnen ice cream

Designed by Motherland | Country: Sweden

“Swedish brand Lejonet & Björnen has been producing premium ice cream since 1977. In 2009, Lejonet & Björnen’s new owners developed the brand further, among other things focusing more on being environmentally friendly and locally produced. In connection with this, the decision was made to recharge the brand to reflect this change.

The challenge with this rebranding was to keep as much as possible of the existing brand identity, and at the same time deliver a new, familiar but refined, brand experience. Tradition and heritage, paired with modernity and fresh thinking. The visual identity builds on and updates the heraldic theme of the brand’s old logotype, and combines this with modern colours and typography.”



January 27, 2010 | 1 Comment


Designed by Beryl Firestone

“Gelo is authentic Italian gelato packaged for the masses, with a nod to the old school paper box ice cream cartons, while still maintaining a hint of the rectangular shape of the tins it’s served in across the pond. geometic patterns for each flavor let you know which flavor it is from any angle. colors reflect fruit flavors, white represents the milk. (only 2 colors per box = white, color… represent the 2 primary ingredients – fruit/flavor & milk)”

Eggshell Puddings

January 23, 2010 | 1 Comment


Manufactured by Cocoro No Akari

Check out this interesting packaging solution for egg pudding housed in eggshells! Since our Japanese is a little r

Celulitis Nunca Mas. Grandes Ventas.

usty to say the least, the trail to find the creator of this concept deadened pretty rapidly. We’d love to know, so if anyone has any information please feel free to email us or leave a message in the comments below.

via PingMag

Celulitis Nunca Mas. Grandes Ventas.

Botanical Bakery

January 18, 2010 | 6 Comments


Designed by DBD International : Country: United States

“Creating the lips out of a leaf was the perfect match, since the lips, like lipstick, can change with each flavor as the lips ‘announce’ the flavors to the customer. The ‘grinning leaf lips’ with the tag line ‘Natural. Delectable. Unapologetic.’ is a match made in heaven.”



January 16, 2010 | 3 Comments


Designed by Rocío Martinavarro | Country: Spain

“Visual Identity for a new artisan bakery chain in Valencia, Spain. Contemporary reinterpretation of the traditional ear of wheat, the bread’s main ingredient, to form a pattern that is easily recognizable. The brand instantly stands out among the average bakeries that use literal illustrations of wheat in their visual identity. The ear wheat pattern also reminds of antique artisan techniques such as woven esparto baskets, used to display the bread, or opus spicatum, used to build stone ovens in the past.

The naming concept of PanPan is based on word repetition in order to emphasize authenticity. Bread bread, as in real bread. This system is carried throughout most packaging materials under one slogan with double meaning: “PanPan. You will repeat”.


LA Organic Olive Oil

January 14, 2010 | 4 Comments


Designed by Philippe Starck | Country: France

World renowned designer Philippe Starck worked with LA Organic in developing and designing their line of organic olive oils. Blending a minimally designed label with a unique structure, Starck succeeded in creating a package design which stands out amongst the plethora of competitive olive oil brands.


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Lovely Package

Curating the very best packaging design