Food | Lovely Package

Student Work – Shon Tanner

May 3, 2009 | 4 Comments

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Yet again, more work from the IDEA program at Capilano University.

“This high-end ice cream is named for the southernmost Swiss Canton that juts into Italy. Ticino embodies both the perfection and grace expected from the Swiss and the Italian love of food flavoured with joy.”

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Marc Fosh Chef’s Essential

May 1, 2009 | 1 Comment

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“This project for food-specialist, Simmer, was to create new brand packaging for Michelin-starred chef Marc Fosh’s range of ‘Chef’s Essential’ products. Marc is chef/director at Simply Fosh in the Convent de la Missio Hotel and previously at Read’s Relais & Chateaux hotel, both on the Island of Mallorca. Marc has been awarded a Michelin Star since 2002 and he also has a “Boutique Gastronomica” – cookery school, bistro and fine food store in Palma. The design for the range – pasta, rice, olive oil, balsamic vinegar and salt is inspired by the products themselves, Marc’s presentation style – use of bold colours and the white backdrop of the chef’s serving plate, and influences of “abstract art”.”

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Dorset Cereals

April 28, 2009 | 5 Comments

Dorset Cereals

Nice packaging for premium cereals by London based Big Fish.

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Silver Hills Bakery

April 27, 2009 | 2 Comments

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“The new creative concept was prompted by an insight discovered during brand strategy development that the bakery’s “Squirrelly” bread had higher brand recognition and recall than the Silver Hills’ parent brand. Karacters Design Group’s brand identity experts used this insight as an interesting naming strategy for the other breads and counseled Silver Hills to rename them with the following unusual, unique names: Squirrelly, The Kings Kamut, Hemptation, The Big 16, Little Big Bread, Hardy Hearty Harvest, Mack’s Flax, Marvelous Multi, Radiant Raisin and Steady Eddie.

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Ng Fung Hong

April 27, 2009 | 1 Comment

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Package design for Ng Fung cured meat gift box.

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Love Olive

April 26, 2009 | No Comments

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“Love Olive is a new brand for Ireland’s biggest olive wholesaler, supplying the finest olives and Mediterranean foods to trade, and directly through their retail outlets. Sort named and created the brand, and have worked with Love Olive over the last year to build and support the business through design. This has seen the opening of a flagship retail kiosk in Derry, several high-profile exhibition events and a full range of branded retail and business materials.”

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Bulb

April 24, 2009 | 3 Comments

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“The power of white is sometimes really underrated. As a designer I often hear “make it bigger, add more pictures, there’s too much white space…”

These wonderful packages by Igal Hodirker demonstrates the power of white. The concept behind ‘Bulb’, an organic – GMO free fruit vegetables & food ingredients, is “the inner truth”. Returning to nature, to our basic source, to the seed that grows within.

There are no distractions from this basic “truth”, the product speaks for itself by giving it’s own unique textures to the packages, which were designed with a soft and breathing white material.

Finally, a design so strong with it’s silence, with a boutique charm, I could imagine it on a gallery stand…”

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Student Work – Felicia Hildebrandt

April 21, 2009 | 1 Comment

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Recent Capilano University IDEA graduate Felicia Hildebrandt sent in a few of her projects.

“This package redesign solves the problem of flimsy bags of brown sugar that spill easily. Walters Sugar resealable bag stands on its own and reduces clumping and spilling. Simple typography and design reflect ease of use and showcase the golden sugar.”

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Terra Colonna

April 21, 2009 | No Comments

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Photographer Esteban Castagna sent us this unique packaging that he shot for Terra Colonna. The product range consists of premium food items such as ham, salami and cheese.

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