Lovely Package

Curating the very best packaging design

Dymov Ultra

November 11, 2009 | 11 Comments


Designed by FIRMA | Country: Russia

Without a doubt these are the most colourful sausage wrappers we’ve ever seen, all with very unique personalities. With their eye-catching colours and patterns, we can imagine these would make quite a display in the deli aisle.


Gelati Sky

November 10, 2009 | 10 Comments


Designed by Truly Deeply | Country: Australia

“This project was to re-brand Gelati Sky, a boutique, premium gelati range. The story of Gelati Sky had such strong personality. It was based around Gelati Sky founder Paul Scalisi memories of growing up in Rome, eating gelati – ‘a world where every moment seemed frozen in an amazing sensory assault and every cloud in the sky made you feel it was about to rain gelato’. We were looking for something that was strikingly unique, represented his story and would create conversation.


1854 Hierbas y Especias

November 8, 2009 | 3 Comments


Designed by Estudio Clara Ezcurra | Country: Argentina

These cheery lemon powder shakers would easily make themselves seen on a busy spice rack or disorganized kitchen cupboard. The simple display packaging is useful to supermarkets who can either hang or stack the product.


Probar Fruition

November 1, 2009 | 9 Comments


Designed by Moxie Sozo | Country: United States | Fonts: Clarendon, Gotham

“Probar is a high performance energy bar made from whole, raw foods. Each flavor is a different mix of fruits, nuts, berries, and seeds. Unlike most energy bars, Probar’s ingredients are natural and recognizable. Moxie Sozo was hired to redesign Probar’s entire product line. After the new launch, sales increased dramatically, market share improved, and the company picked up numerous new retail accounts.”


Meaty Packaging

October 28, 2009 | 8 Comments


Designed by Chris Chapman | Country: United Kingdom

“A simple, biodegradable packaging concept for local organic meats.”



October 27, 2009 | 3 Comments


Designed by Schneiter Meier Külling | Country: Switzerland

Unique packaging for Swiss based food retailer Migros. The very simplistic design is offset nicely by the use of unique die cutting. If anyone knows who designed this please let us know.


Student Work – Linn Gustafsson

October 26, 2009 | 11 Comments


Designed by Linn Gustafsson | Country: Sweden

“This was a project for a Japanese company who sells apples. The target group was young Japanese girls. I wanted to get a clean and modern feeling with the black color in different materials.”


Student Work – Sheldon Hui

October 24, 2009 | 13 Comments


Designed by Sheldon Hui | Country: Canada

Recent Art Institute of Vancouver graduate Shledon Hui sent us a selection of his package design work.


Shis Sushi Take Away

October 23, 2009 | 6 Comments


Designed by MPFXDESIGN | Country: Portugal

“Shis Sushi it’s part of Shis Restaurant for which was developed sub graphic codes. Inspired in the oriental culture, red was the chosen chromatic color for the artwork applied in the circular package. This was inspired in the oriental geometry and in the restaurant logo. From the drawing mold to the graphic design and production, the package (in thermo-molded pvc for food), it  was thought to be resistant and practical for take away purposes. Inside it has different compartments to put the sushi, accompanied by chopsticks. Outside the package is sealed by belt of paper that identifies the content and the brand of the restaurant . The mentioned restaurant is situated by the sea in Porto, Portugal. All communication elements where designed by MPFXDESIGN, from a chromatic choice inspired in the sea.”

Student Work – Heather Ashlee Rosenthal

October 22, 2009 | 1 Comment


Designed by Heather Ashlee Rosenthal | Country: United States

“This isn’t just any old meat packaging. This is meat packaging for an entirely new process of growing meat, separate from the animal! It might sound crazy but this project is a based on real technology. Be honest, there’s nothing quite like a juicy piece of steak. Homegrown offers eco conscious meat lovers hormone and antibiotic free meat. Thanks to In Vitro technology, you can grow your own meat by nurturing food cells just as you would tend to a garden. The way it works is you extract a cell from a baby animal and keep it in a clean isolated place and nurture it by feeding it appropriate proteins and omega 3’s. You can watch it grow just like you watch plants grow! Each pack includes cartoons with food cells as well a tubes of dissolvable protein tablets, omega 3, and even a growth chart!”

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Lovely Package

Curating the very best packaging design