March 27, 2009 | 2 Comments
“Holli Mølle is a small organic mill in Eastern Norway, specializing in flour production with the use of ancient and nutritious grain types. The target audience is modern women who value health and nutrition and are willing to pay extra for the safety and taste of organic flour, thereby providing them with an extra feeling of love and care for their family.
In creating the name, visual language and packaging for Holli Mølle, the following criteria were highlighted:
- The identity should be based on traditional and authentic values.
- The packaging should be environmental friendly, functional, flexible and efficient in production.
- The identity should challenge the existing visual language in the flour category.
The result is a simple and unique graphical design, with fresh colours on the labels as the only differentiator between the 6 variants. The design communicates well with the target group, giving them a feeling that the flour really is ”ground with love”, as stated on the packaging in the personal message from the owner, Trygve Nesje.”
March 25, 2009 | 2 Comments
The brief: packaging for Halvors Tradisjonsfisk, an exclusive brand of fish products.
Solution: a design inspired by old traditions and which supports the quality of the product by differentiating it from the competitors.
Result: the project has already been an award winner and it is sold through Norwegian retail stores.
March 20, 2009 | 4 Comments
“Steak and Ale: Rebranded Steak and Ale (s+a) with it’s own beer and grilling items (utensils, rubs, wood chips) with a style combination of seriousness and wit and a fictional family history. Other items include matchboxes, Brewmaster’s Society packaging, coasters, to-go containers, retail bag and a menu. Each item has a little surprise when you open it or flip it over.”
March 19, 2009 | 4 Comments
“Probar is a high performance energy bar made from whole, raw foods. Each flavor is a different mix of fruits, nuts, berries, and seeds. Unlike most energy bars, Probar’s ingredients are natural and recognizable. Moxie Sozo was hired to redesign Probar’s entire product line. After the new launch, sales increased dramatically, market share improved, and the company picked up numerous new retail accounts.”
March 18, 2009 | 2 Comments
“Swedish advertising agency Milk has turned the classic white Arla milk carton black.
It is a campaign for WWF’s Earth Hour. A worldwide event encouraging people to raise environmental awareness by turning off the lights for one hour.”
March 18, 2009 | 3 Comments
Designed by Supperstudio | Country: Spain
Beautiful work from Spain’s Supperstudio. If anyone can translate the rationale and info behind this work we would really appreciate it.
Thanks to Mar for the translation.
Curry Salt Flakes: Break the routine (”Sal” means salt and go out/break) and surrender to the charm of the exotic curry flavor. You’ll be on squares (that means “You’ll be short of staff!”)
Hibiscus Salt Flakes: The soft aroma from hibiscus flower provides your dishes a different touch. But don’t go too far (don’t cross the line).
Tomato Salt Flakes: Don’t get red. The spicy (salt) of the life is discovering new sensation every day and that’s it (and dot in spanish).
March 18, 2009 | 1 Comment
“Rogaland Konservefabrikk is a small-scale producer that has been attracting devotees in gradually increasing numbers ever since its humble beginnings in 1952, which saw the start of mail order sales of Hervik’s concentrated juices and jams. Our packaging designs aim to capture the spirit of Hervik’s cheerful, grounded core values.”
March 16, 2009 | 1 Comment
Designed by Silver | Country: Sweden
“Koberg Vilt is traditional Swedish food with a twist. Wild boar salami with chili and deer sausages with Bourgogne wine are just two of the many products made from game living on the Koberg estates. The vivid hunting colors and classic oak leaf patterns make the Koberg product line eye-catching.”
March 15, 2009 | 4 Comments
Country: United Kingdom | Buy it
“For centuries Insect consumption has been part of the everyday diet of many of the world’s human inhabitants from the Aborigines of Australia and their favoured delicacy of Witjutie grubs to the night markets of Thailand where crisp, fried Locusts and Beetles are favourite snacks to be consumed with an ice cold beer! We in the west have closed our minds to Insect eating (also known as Entomophagy) but In doing so have forgotten that these are one of the most nutritious foods available, higher in protein levels than chicken and cholesterol free. All of these Insects are grown specially for Human Consumption and meet all strict health and safety guidelines.”
Does anyone know who is responsible for this design?
Via Trend Land
March 15, 2009 | 2 Comments
“A clear strategy for the brand and the range, along with the naming of two new brands: Fixa and Func, tailored to the Nordic market. The Fixa brand comprised kitchen utensils and cleaning implements. Func comprised technical products. The result was two strong brands within one dynamic design system. The packaging design is attractive, clear and highly visible on the shelf.”