Lovely Package

Curating the very best packaging design

Marc Fosh Chef’s Essential

May 1, 2009 | 1 Comment

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Designed by Simmer | Country: United Kingdom

“This project for food-specialist, Simmer, was to create new brand packaging for Michelin-starred chef Marc Fosh’s range of ‘Chef’s Essential’ products. Marc is chef/director at Simply Fosh in the Convent de la Missio Hotel and previously at Read’s Relais & Chateaux hotel, both on the Island of Mallorca. Marc has been awarded a Michelin Star since 2002 and he also has a “Boutique Gastronomica” – cookery school, bistro and fine food store in Palma. The design for the range – pasta, rice, olive oil, balsamic vinegar and salt is inspired by the products themselves, Marc’s presentation style – use of bold colours and the white backdrop of the chef’s serving plate, and influences of “abstract art”.”

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Dorset Cereals

April 28, 2009 | 5 Comments

Dorset Cereals

Designed by Big Fish | Country: United Kingdom | Font: ITC American Typewriter

Nice packaging for premium cereals by London based Big Fish.

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Silver Hills Bakery

April 27, 2009 | 2 Comments

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Designed by Karacters Design Group | Country: Canada

“The new creative concept was prompted by an insight discovered during brand strategy development that the bakery’s “Squirrelly” bread had higher brand recognition and recall than the Silver Hills’ parent brand.  Karacters Design Group’s brand identity experts used this insight as an interesting naming strategy for the other breads and counseled Silver Hills to rename them with the following unusual, unique names:  Squirrelly, The Kings Kamut, Hemptation, The Big 16, Little Big Bread, Hardy Hearty Harvest, Mack’s Flax, Marvelous Multi, Radiant Raisin and Steady Eddie.

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Ng Fung Hong

April 27, 2009 | 1 Comment

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Designed by CODESIGN | Country: China

Package design for Ng Fung cured meat gift box.

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Love Olive

April 26, 2009 | No Comments

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Designed by Sort Design | Country: Ireland | Font: VAG Rounded

“Love Olive is a new brand for Ireland’s biggest olive wholesaler, supplying the finest olives and Mediterranean foods to trade, and directly through their retail outlets. Sort named and created the brand, and have worked with Love Olive over the last year to build and support the business through design. This has seen the opening of a flagship retail kiosk in Derry, several high-profile exhibition events and a full range of branded retail and business materials.”

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Bulb

April 24, 2009 | 3 Comments

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Designed by Igal Hodirker | Country: Israel

“The power of white is sometimes really underrated. As a designer I often hear “make it bigger, add more pictures, there’s too much white space…”

These wonderful packages by Igal Hodirker demonstrates the power of white. The concept behind ‘Bulb’, an organic – GMO free fruit vegetables & food ingredients, is “the inner truth”. Returning to nature, to our basic source, to the seed that grows within.

There are no distractions from this basic “truth”, the product speaks for itself by giving it’s own unique textures to the packages, which were designed with a soft and breathing white material.

Finally, a design so strong with it’s silence, with a boutique charm, I could imagine it on a gallery stand…”

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Student Work – Felicia Hildebrandt

April 21, 2009 | 1 Comment

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Designed by Felicia Hildebrandt | Country: Canada

Recent Capilano University IDEA graduate Felicia Hildebrandt sent in a few of her projects.

“This package redesign solves the problem of flimsy bags of brown sugar that spill easily. Walters Sugar resealable bag stands on its own and reduces clumping and spilling. Simple typography and design reflect ease of use and showcase the golden sugar.”

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Terra Colonna

April 21, 2009 | No Comments

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Designed by: Juan Carlos Lozada Chavez | Country: Argentina

Photographer Esteban Castagna sent us this unique packaging that he shot for Terra Colonna. The product range consists of premium food items such as ham, salami and cheese.

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Student Work – FIT

April 18, 2009 | 13 Comments

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A few students in Package Design BFA who are studying at the Fashion Institute of Technology in New York sent us their work.

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Hashi – #@$#!

April 16, 2009 | 1 Comment

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Designed by Hattomonkey | Country: Russia

“Hattomonkey has created a packaging design of hot sauce “Hashi” based on unique “non-censored” view. There is a huge selection of “Hashi” hot sauces: a very hot “Halapenio”, extremely hot “Habanero”, unbearable hot sauce “Cayenne pepper”, as well as wasabi and mustard. That special look #@$#! was created just as soon as we tried this hot sauce at the studio. It’s a comic stylized pack with logo consists of only symbols. So the exclamation balloon is to show an emotional wave. Designers have adopted a comic method. When it’s hard to express feelings through words they supplement text by pictures. Thereby the sauce pack content is reintroduced by shout balloon with jagged edges. Hattomonkey informal packaging design is hot and excited. This is not just a simple sauce on a store shelf, it shouts the same language you do “#@$#!”.”

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Lovely Package

Curating the very best packaging design


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