Lovely Package

Curating the very best packaging design

Jamie Oliver

February 17, 2009 | 2 Comments

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Designed by Pearlfisher | Country: United Kingdom

“Task: New brand creation, developing a new lifestyle concept that elevates the Jamie Oliver experience from the kitchen to the home. Scope: Strategy, logo, brand identity, corporate identity, structural design, design of over 170 SKUs, secondary packaging, tone of voice, naming, pack and web copy.”

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Spork

February 16, 2009 | No Comments

spork

Designed by Janine Rewell | Country: Finland

“Package design for bamboo utensils”

Mom’s Granola

February 15, 2009 | 3 Comments

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Designed by Alice Cho | Country: United States

“I set out to brand and package my mom’s granola in a way that I thought suited her and also wasn’t really represented on store shelves. I wanted to come up with something that looked wholesome, down to earth and reminded you of home.”

NNSS Cookies

February 15, 2009 | 1 Comment

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Designed by ‘NN’SS™ | Country: Argentina

“Every time NNSS starts a project, we try to make something different, creative and with conceptual content. Our new year gift wasn’t the exception. We made a cheese cookies pack, but we included inside it self one just different whit a blue sky bath sugar. The cookie had a label with a sentence on it: ‘Between all… Different’.”

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Homlagarden

February 13, 2009 | 5 Comments

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Designed by Reaktor Design | Country: Norway

Homlagarden is a small organic food brand focused on high quality turkey products. The man behind, Bjørn B. Pedersen is both a farmer, idealist and artist. His warm personality and hippie background is reflected through the brand. The design is inspired by playful 70s aesthetics, nature and handcraft, and tells the story of the privileged, happy turkeys of Homlagarden.”

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Jordans Cereals

February 10, 2009 | No Comments

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Designed by Pearlfisher | Country: United Kingdom

Task: Brand repositioning, moving from worthy naturals to focusing on taste, passion and experience. Scope: Strategy, logo, brand identity, redesign of core product ranges, tone of voice, pack copy.”

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The Deli Garage

February 9, 2009 | 1 Comment

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Designed by KOREFE | Country: Germany | Font used: ITC Avant Garde Gothic

“Ölwechsel are three types of olive oil flavored with rosemary, citron and chili. Superkleber is honey in a tube flavored with chocolate, citron and cinnamon.”

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Blue Ribbon

February 6, 2009 | 6 Comments

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Designed by Jeff Krichmar | Country: United States | Fonts used: Neutraface

Identity and collateral created for Kentucky based gourmet fast food restaurant.”

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Fine Cheese Co.

January 28, 2009 | 3 Comments

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Designed by Irving & Co | Country: United Kingdom

“The Fine Cheese Co. is a quintessentially English brand which has become a global hit from Tokyo to New York. Irving has created a distinctive design language which reflects both the origins and the artisanal philosophy of the brand.”

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The Spice Outfit

January 26, 2009 | No Comments

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Designed by MondoVox | Country: United States

“CCC Brands is a specialty foods product manufacturer in Chicago providing diverse products for both wholesale and retail.

CCC was coming out with a new line of retail spice blends and meat rubs for the gift and specialties market. The line followed a theme of gangster activity in Chicago in the ’20s and ’30s.

CCC asked MondoVox to develop a branded approach for the product line which would be called “The Spice Outfit.” Working closely with CCC Brands, MondoVox created a look and feel that’s historical in look with tongue-in-cheek mafia references to appeal to the target demographic of mob aficionados.

The product comes in reusable gift tins with clear windows showing the product, making store merchandising colorful and tantalizing. The labels and inserts provide both product information and insider jokes appropriate to the audience.”

Lovely Package

Curating the very best packaging design


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