Lovely Package

Curating the very best packaging design

Green Eggs

April 1, 2009 | 4 Comments

greeneggs

Designed by Swear Words | Country: Australia

“For the Greens, freshness and quality are the most important things, along with environmental sustainability and the happiness and welfare of their hens. Green Eggs are for people who share these values and want to supply the best products to their homes and customers, whilst supporting regional Victorian food producers.

We were asked to re-brand and package Green Eggs to communicate these values, and to have a some fun in the process. Check ‘em out at all discerning eateries.”

Coup de Soup

March 28, 2009 | 5 Comments

coup1

Designed by Peter Urban | Country: Denmark

Nice concept work by 21 year old Peter Urban from Copenhagen.

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Holli Mølle

March 27, 2009 | 2 Comments

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Designed by Strømme Throndsen Design | Country: Norway | Font: Helvetica Ultra Compressed

“Holli Mølle is a small organic mill in Eastern Norway, specializing in flour production with the use of ancient and nutritious grain types. The target audience is modern women who value health and nutrition and are willing to pay extra for the safety and taste of organic flour, thereby providing them with an extra feeling of love and care for their family.

In creating the name, visual language and packaging for Holli Mølle, the following criteria were highlighted:

– The identity should be based on traditional and authentic values.
– The packaging should be environmental friendly, functional, flexible and efficient in production.
– The identity should challenge the existing visual language in the flour category.

The result is a simple and unique graphical design, with fresh colours on the labels as the only differentiator between the 6 variants. The design communicates well with the target group, giving them a feeling that the flour really is ”ground with love”, as stated on the packaging in the personal message from the owner, Trygve Nesje.”

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Halvors

March 25, 2009 | 2 Comments

halvors1

Designed by Tank Design | Country: Norway | Fonts: Neutraface, Farnham

The brief: packaging for Halvors Tradisjonsfisk, an exclusive brand of fish products.

Solution: a design inspired by old traditions and which supports the quality of the product by differentiating it from the competitors.

Result: the project has already been an award winner and it is sold through Norwegian retail stores.

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Steak and Ale

March 20, 2009 | 4 Comments

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Designers: Lisa Llanes, Andy Carlyle, Elena Schroeder | Writer: Kimberly Healy | Art Director: Dave Ortega | Country: United States

“Steak and Ale: Rebranded Steak and Ale (s+a) with it’s own beer and grilling items (utensils, rubs, wood chips) with a style combination of seriousness and wit and a fictional family history. Other items include matchboxes, Brewmaster’s Society packaging, coasters, to-go containers, retail bag and a menu. Each item has a little surprise when you open it or flip it over.”

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Probar Sweet & Savory

March 19, 2009 | 4 Comments

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Designed by Moxie Sozo, Illustration by Stefanie Shank | Country: United States

Probar is a high performance energy bar made from whole, raw foods. Each flavor is a different mix of fruits, nuts, berries, and seeds. Unlike most energy bars, Probar’s ingredients are natural and recognizable. Moxie Sozo was hired to redesign Probar’s entire product line. After the new launch, sales increased dramatically, market share improved, and the company picked up numerous new retail accounts.”

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Arla Milk – WWF Earth Hour

March 18, 2009 | 2 Comments

arla

Designed by Milk | Country: Sweden | Fonts used: Futura

“Swedish advertising agency Milk has turned the classic white Arla milk carton black.

It is a campaign for WWF’s Earth Hour. A worldwide event encouraging people to raise environmental awareness by turning off the lights for one hour.”

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Eroski Special Salts

March 18, 2009 | 3 Comments

eroski1

Designed by Supperstudio | Country: Spain

Beautiful work from Spain’s Supperstudio. If anyone can translate the rationale and info behind this work we would really appreciate it.

Thanks to Mar for the translation.

Curry Salt Flakes: Break the routine (”Sal” means salt and go out/break) and surrender to the charm of the exotic curry flavor. You’ll be on squares (that means “You’ll be short of staff!”)

Hibiscus Salt Flakes: The soft aroma from hibiscus flower provides your dishes a different touch. But don’t go too far (don’t cross the line).

Tomato Salt Flakes: Don’t get red. The spicy (salt) of the life is discovering new sensation every day and that’s it (and dot in spanish).

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Hervik

March 18, 2009 | 1 Comment

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Designed by SDG | Country: Norway | Fonts used: Belizio

“Rogaland Konservefabrikk is a small-scale producer that has been attracting devotees in gradually increasing numbers ever since its humble beginnings in 1952, which saw the start of mail order sales of Hervik’s concentrated juices and jams. Our packaging designs aim to capture the spirit of Hervik’s cheerful, grounded core values.”

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Koberg Vilt

March 16, 2009 | 1 Comment

Koberg Vilt designed by Silver

Designed by Silver | Country: Sweden

“Koberg Vilt is traditional Swedish food with a twist. Wild boar salami with chili and deer sausages with Bourgogne wine are just two of the many products made from game living on the Koberg estates. The vivid hunting colors and classic oak leaf patterns make the Koberg product line eye-catching.”

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Lovely Package

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