Lovely Package

Curating the very best packaging design

Popfish

February 22, 2009 | 2 Comments

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Designed by Daniel Neves & João Simi | Country: Brazil | Fonts used: VAG Rounded

“Popfish is a restaurant/shop located in Rio de Janeiro. The Design was inspired by Japanese and Tokyo imagery, using illustrations and characters to enhance its visual identity. A highlight in the visual identity is that each Popfish shop has a theme colour added to the shop’s name. The first one called Popfish Magenta. More than a restaurant, Popfish is an attempt to join gastronomy and design at the same spot.”

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Carluccio’s

February 20, 2009 | No Comments

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Designed by Irving & Co | Country: United Kingdom

“Carluccio’s is a series of modern Italian caffès and food shops with a passion for design. From packaging and print through to web design, Irving has worked closely with the founders to build a brand which over eight years has developed from two stores into a hugely successful AIM listed series of destination caffès that has set a new benchmark on the high street.”

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KAKIYAMA

February 19, 2009 | No Comments

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Designed by GT & CANARY | Country: United States

“KAKIYAMA is a long-established rice cracker brand in Tokyo, Japan and we designed their brand-new packages including the assorted gift box, tin box, gift wrapping & shopping bags. Our goal was to create a Modern Japanese yet traditional and luxury rice cracker brand that appeals to all ages consumers.”

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Student Work – Marie-Eve Dubois

February 17, 2009 | 5 Comments

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Designed by Marie-Eve Dubois | Country: Canada

“If you’re among those who think that tofu is a rather boring and bland product, you might want to have a look at this new way of conditioning and packaging tofu. This study by Marie-Eve Dubois in my packaging class is quite an interesting way of combining aesthetic and function.

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Jamie Oliver

February 17, 2009 | 2 Comments

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Designed by Pearlfisher | Country: United Kingdom

“Task: New brand creation, developing a new lifestyle concept that elevates the Jamie Oliver experience from the kitchen to the home. Scope: Strategy, logo, brand identity, corporate identity, structural design, design of over 170 SKUs, secondary packaging, tone of voice, naming, pack and web copy.”

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Spork

February 16, 2009 | No Comments

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Designed by Janine Rewell | Country: Finland

“Package design for bamboo utensils”

Mom’s Granola

February 15, 2009 | 3 Comments

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Designed by Alice Cho | Country: United States

“I set out to brand and package my mom’s granola in a way that I thought suited her and also wasn’t really represented on store shelves. I wanted to come up with something that looked wholesome, down to earth and reminded you of home.”

NNSS Cookies

February 15, 2009 | 1 Comment

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Designed by ‘NN’SS™ | Country: Argentina

“Every time NNSS starts a project, we try to make something different, creative and with conceptual content. Our new year gift wasn’t the exception. We made a cheese cookies pack, but we included inside it self one just different whit a blue sky bath sugar. The cookie had a label with a sentence on it: ‘Between all… Different’.”

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Homlagarden

February 13, 2009 | 5 Comments

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Designed by Reaktor Design | Country: Norway

Homlagarden is a small organic food brand focused on high quality turkey products. The man behind, Bjørn B. Pedersen is both a farmer, idealist and artist. His warm personality and hippie background is reflected through the brand. The design is inspired by playful 70s aesthetics, nature and handcraft, and tells the story of the privileged, happy turkeys of Homlagarden.”

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Jordans Cereals

February 10, 2009 | No Comments

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Designed by Pearlfisher | Country: United Kingdom

Task: Brand repositioning, moving from worthy naturals to focusing on taste, passion and experience. Scope: Strategy, logo, brand identity, redesign of core product ranges, tone of voice, pack copy.”

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Lovely Package

Curating the very best packaging design


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