Lovely Package

Curating the very best packaging design

Student Work – FIT

April 18, 2009 | 13 Comments


A few students in Package Design BFA who are studying at the Fashion Institute of Technology in New York sent us their work.


Hashi – #@$#!

April 16, 2009 | 1 Comment


Designed by Hattomonkey | Country: Russia

“Hattomonkey has created a packaging design of hot sauce “Hashi” based on unique “non-censored” view. There is a huge selection of “Hashi” hot sauces: a very hot “Halapenio”, extremely hot “Habanero”, unbearable hot sauce “Cayenne pepper”, as well as wasabi and mustard. That special look #@$#! was created just as soon as we tried this hot sauce at the studio. It’s a comic stylized pack with logo consists of only symbols. So the exclamation balloon is to show an emotional wave. Designers have adopted a comic method. When it’s hard to express feelings through words they supplement text by pictures. Thereby the sauce pack content is reintroduced by shout balloon with jagged edges. Hattomonkey informal packaging design is hot and excited. This is not just a simple sauce on a store shelf, it shouts the same language you do “#@$#!”.”



April 14, 2009 | 3 Comments


Designed by Eduardo del Fraile | Country: Spain

Beautiful simple design for O DE OLIVA olive oil. The contemporary design of the bottles creates a feeling of quality and craftsmanship.

“Aimed at the European market and targeting a consumer concerned with the manufacturing process and the quality of oil. This oil will be included in the range of products bearing an environmental certificate, and will accurately reflect how beneficial it is to our health.

By choosing a pack from the pharmaceutical industry, it is implied that the product is beneficial to our health. The opaque coloured bottle will preserve the quality of the oil.

In the case of oils combined with species, a band with a mosaic is used to reflect the variety of ingredients.”


Moses Delivery

April 7, 2009 | 2 Comments


Designed by Tomer Zakai, Fogel Ogilvy | Country: Israel

“Happy-Happy-Joy-Joy. This is the feeling you get when you walk into one of MOSES restaurants in Israel. They wanted to reflect this feeling when ordering take away delivery as well. We designed different packages for their legendary “Artburger”, amazing grilled sandwiches, sophisticated salads and mouth watering deserts. oh… and we didn’t forget the utensils.”


A.P.C. Olive Oil

April 7, 2009 | No Comments


Country: France

Fashion brand A.P.C. designed their Olive Oil with the same clean minimal look of their clothing line. It almost has the feel of a fragerance product.

Via Selectism

Rebel Green

April 2, 2009 | 1 Comment


Designed by Wink | Country: United States | Buy it

“Rebel Green is a new breed of responsibly made products. Their fist step was to reach out to Wink for branding and product development. The result is brand that’s authentic and a product line that’s uniquely Eco-Americana, with just a dash of “you’re not the boss of me” thrown in for good measure.”


Green Eggs

April 1, 2009 | 4 Comments


Designed by Swear Words | Country: Australia

“For the Greens, freshness and quality are the most important things, along with environmental sustainability and the happiness and welfare of their hens. Green Eggs are for people who share these values and want to supply the best products to their homes and customers, whilst supporting regional Victorian food producers.

We were asked to re-brand and package Green Eggs to communicate these values, and to have a some fun in the process. Check ‘em out at all discerning eateries.”

Coup de Soup

March 28, 2009 | 5 Comments


Designed by Peter Urban | Country: Denmark

Nice concept work by 21 year old Peter Urban from Copenhagen.


Holli Mølle

March 27, 2009 | 2 Comments


Designed by Strømme Throndsen Design | Country: Norway | Font: Helvetica Ultra Compressed

“Holli Mølle is a small organic mill in Eastern Norway, specializing in flour production with the use of ancient and nutritious grain types. The target audience is modern women who value health and nutrition and are willing to pay extra for the safety and taste of organic flour, thereby providing them with an extra feeling of love and care for their family.

In creating the name, visual language and packaging for Holli Mølle, the following criteria were highlighted:

– The identity should be based on traditional and authentic values.
– The packaging should be environmental friendly, functional, flexible and efficient in production.
– The identity should challenge the existing visual language in the flour category.

The result is a simple and unique graphical design, with fresh colours on the labels as the only differentiator between the 6 variants. The design communicates well with the target group, giving them a feeling that the flour really is ”ground with love”, as stated on the packaging in the personal message from the owner, Trygve Nesje.”



March 25, 2009 | 2 Comments


Designed by Tank Design | Country: Norway | Fonts: Neutraface, Farnham

The brief: packaging for Halvors Tradisjonsfisk, an exclusive brand of fish products.

Solution: a design inspired by old traditions and which supports the quality of the product by differentiating it from the competitors.

Result: the project has already been an award winner and it is sold through Norwegian retail stores.


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Lovely Package

Curating the very best packaging design