March 5, 2009 | 2 Comments
Designed by Jimmy Stones | Country: United States
Thanks to Portfolio Center grad Jimmy Stones for sending in his project for the redesign of Goya Packaging.
“For a class assignment, I decided to relaunch a large Hispanic brand (Goya) as the premiere fun food for college students. My solution was to use humor and simple hand drawn characters to communicate the fun fiesta spirit that is in every Goya product. In addition, product titles became more relaxed and fun like “Mexi-Rice”. Finally, the package sizes were enlarged and changed to different colors to create a more festive mood on the shelf. The tagline – “The Fun Food Series” tied all the products together.”
March 2, 2009 | No Comments
Swedish brand Renée Voltaire has some great minimalist packaging.
“A few years ago Swedish health foods weren’t considered chic. But that was before Renée Voltaire taught us that organic fare tastes better – and good food can inspire our way of living. The packaging with its personalized texts plays a vital part in the product design. Which Silver has created from the start.”
February 27, 2009 | 4 Comments
“A bespoke labeling system for a cottage industry that makes seasonal jams, marmalades and chutneys.
We created a label for each ingredient (defined by the ingredient colour) and months of the year, to reflect the fact that recipes and ingredients change with the seasons.”
February 23, 2009 | 3 Comments
Designed by Andrée Rouette | Country: Canada | Font used: Univers
“What do we need from a package? We need a functional service of course, but also information about the product. Not a complex text that you don’t have time to read, but a simple letter related in this case to the Maple Syrup classification system.
This is Andrée Rouette’s project in my packaging class. Despite its expensive approach, this concept of maple wood laminated thin bottles they can be reused and therefore justified. Also they could be simply replaced by a wood texture printed-paper label as a cheaper version.”
Via Packaging | UQAM
February 23, 2009 | 2 Comments
February 22, 2009 | 2 Comments
“Popfish is a restaurant/shop located in Rio de Janeiro. The Design was inspired by Japanese and Tokyo imagery, using illustrations and characters to enhance its visual identity. A highlight in the visual identity is that each Popfish shop has a theme colour added to the shop’s name. The first one called Popfish Magenta. More than a restaurant, Popfish is an attempt to join gastronomy and design at the same spot.”
February 20, 2009 | No Comments
Designed by Irving & Co | Country: United Kingdom
“Carluccio’s is a series of modern Italian caffès and food shops with a passion for design. From packaging and print through to web design, Irving has worked closely with the founders to build a brand which over eight years has developed from two stores into a hugely successful AIM listed series of destination caffès that has set a new benchmark on the high street.”
February 19, 2009 | No Comments
Designed by GT & CANARY | Country: United States
“KAKIYAMA is a long-established rice cracker brand in Tokyo, Japan and we designed their brand-new packages including the assorted gift box, tin box, gift wrapping & shopping bags. Our goal was to create a Modern Japanese yet traditional and luxury rice cracker brand that appeals to all ages consumers.”
February 17, 2009 | 5 Comments
Designed by Marie-Eve Dubois | Country: Canada
“If you’re among those who think that tofu is a rather boring and bland product, you might want to have a look at this new way of conditioning and packaging tofu. This study by Marie-Eve Dubois in my packaging class is quite an interesting way of combining aesthetic and function.
February 17, 2009 | 2 Comments
Designed by Pearlfisher | Country: United Kingdom
“Task: New brand creation, developing a new lifestyle concept that elevates the Jamie Oliver experience from the kitchen to the home. Scope: Strategy, logo, brand identity, corporate identity, structural design, design of over 170 SKUs, secondary packaging, tone of voice, naming, pack and web copy.”