Food | Lovely Package

Fruta Del Diablo

November 5, 2008 | 2 Comments

“There are a wide variety of salsas in the marketplace, with offerings from small start-ups and international corporations alike vying for consumer dollars. Moxie Sozo wanted to create salsa packaging for Fruta Del Diablo that would distinguish it from everything else on the shelf and establish credibility for an unknown brand. By using hand-drawn illustrations inspired by the woodcuts of Mexican artist Jose Guadalupe Posada, we were able to lend authenticity to the salsa while reinforcing the product’s heritage in traditional Mexican cuisine.”

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Tesco Ingredients

November 3, 2008 | 4 Comments

“The Brief: New range of cooking ingredients based products. The Solution: Taking a leaf out of cookbooks to inform and inspire people to use the products.”

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Stories

October 29, 2008 | No Comments

“Create a strong and totally unique café experience: from concept and name, to graphic profile and packaging. The concept needed to be warm, welcoming, honest and genuine and targeted to young professionals”

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Santini Hand Cut Chips

October 24, 2008 | No Comments

The raw, simple and unrefined design of this package is a great idea for a product such as hand cut, organic potato chips. The clean execution and attention to detail makes for a beautiful package with stand-out shelf appeal.

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Igloo

October 20, 2008 | 1 Comment

Fun and colorful packaging for Igloo Ice Cream created by Israeli designer Anna Geslev.

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Brachia Olive Oil

October 18, 2008 | 7 Comments

“Hand-made ceramic glazed container in the form of an olive fruit, with a bottleneck in the shape of a branch and an olive leaf formed tag. Maslina (Olive) is packed with a metal cap/funnel in a carton box wrapped in exclusive paper imitating wood structure. The product is suitable as a gift or souvenier, is re-usable, decorative but functional at the same time.”

Thanks to Izvorka at TRIDVAJEDAN for sending this work to us.

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REAL Chips

October 9, 2008 | 1 Comment

I’m a sucker for witty, well thought out, copy driven design. The use of a semi-translucent substrate is an interesting approach a product like chips.

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Bloomsberry Medical Chocolate

October 9, 2008 | No Comments

Jo-Nanda at Bloomsberry & Co sent us these “not so serious but delicious” chocolate bars designed by Out of the Blue. Girth Control, Oral Pleasure, Bochox, that would have been a fun naming session.

Waitrose Fresh Herbs

October 7, 2008 | 2 Comments

“Waitrose Herbs have a lot to say for themselves. Each minimally packaged pot carries bold tabloid style text, telling you everything you may not already know about the contents. Guest herbs make an exclusive and seasonal appearance with a splash of red in the headline. Herbs are as rich in myth and magic as they are in flavour and nutrition. This was a great opportunity to spread the word and present some real shelf talkers.”

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Meinhardt

October 6, 2008 | No Comments

TAXI Vancouver has done a great job re-branding Meinhardt. The simple execution and play on the store’s name is a nice touch.

“Linda Meinhardt started her own fine food store over a decade ago and is a true food aficionado, she searches the world over for gourmet treasures she can bring back and share with her customers. We developed an identity that could serve as an organizing principle, internally and externally that reflects the essence of the brands – sharing a world of culinary discoveries with the true food afficiandos.”

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