Food | Lovely Package

Jordans Cereals

February 10, 2009 | No Comments

jordans11

“Task: Brand repositioning, moving from worthy naturals to focusing on taste, passion and experience. Scope: Strategy, logo, brand identity, redesign of core product ranges, tone of voice, pack copy.”

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The Deli Garage

February 9, 2009 | 1 Comment

garage1

“Ölwechsel are three types of olive oil flavored with rosemary, citron and chili. Superkleber is honey in a tube flavored with chocolate, citron and cinnamon.”

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Blue Ribbon

February 6, 2009 | 6 Comments

ribbon1

“Identity and collateral created for Kentucky based gourmet fast food restaurant.”

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Fine Cheese Co.

January 28, 2009 | 3 Comments

cheeseco1

“The Fine Cheese Co. is a quintessentially English brand which has become a global hit from Tokyo to New York. Irving has created a distinctive design language which reflects both the origins and the artisanal philosophy of the brand.”

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The Spice Outfit

January 26, 2009 | No Comments

spiceoutfit

“CCC Brands is a specialty foods product manufacturer in Chicago providing diverse products for both wholesale and retail.

CCC was coming out with a new line of retail spice blends and meat rubs for the gift and specialties market. The line followed a theme of gangster activity in Chicago in the ’20s and ’30s.

CCC asked MondoVox to develop a branded approach for the product line which would be called “The Spice Outfit.” Working closely with CCC Brands, MondoVox created a look and feel that’s historical in look with tongue-in-cheek mafia references to appeal to the target demographic of mob aficionados.

The product comes in reusable gift tins with clear windows showing the product, making store merchandising colorful and tantalizing. The labels and inserts provide both product information and insider jokes appropriate to the audience.”

18 Rabbits

January 21, 2009 | 2 Comments

18rabbits1

“A rebrand/rename for San Francisco Granola brand Divinely D’lish, who sorely needed help. Since the relaunch the response has been better than expected and they’ve been picked up in Whole Foods, Peet’s Coffee and Dean and Deluca. For us it was a nice triumph for colorful design, showing the impact that graphics can play in improving a products acceptance.”

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