Lovely Package

Curating the very best packaging design

Student Work – Ekaterina Dubeykovskaya

August 9, 2011 | 7 Comments

Designed by Ekaterina Dubeykovskaya | Country: Russia

“The massage oil VoTree is made from natural extracts, and comes in a variety of 3 flavors: cherry, fig and chestnut. I painted watercolor plants which became the basis of the design.

In Russian the title ‘votree’ sounds like a call to action – ‘rub’.”

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Student Work – Sebastián Castro

July 30, 2011 | No Comments

Designed by Sebastián Castro | Country: Colombia

“We were asked to design a bath product line (shower gel, body milk and shampoo) for babies using an existing brand.

I decided to make a representation of the symbol through the volume of the pack, avoiding the use of common bottles and giving the product more personality. For the graphic, I used the symbol as part of an illustration but still keeping it first in the reading hierarchy.”

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Pangea Organics Skincare Discovery Kit

July 22, 2011 | 5 Comments

Designed by Josy Ivy | Country: United States | Fonts: FF DIN

New Pangea Organics Skincare Discovery Kits with travel size products enclosed. Three kits by skin type distinction.

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Student Work – Academy of Art University

July 20, 2011 | 5 Comments

Designed by Adam Deleeuw, Laura Davis, Phoebe Mak & Harshyla Singh | Country: United States | Fonts: Gotham, Tungsten, Garamond Premier, Clarendon, URW Wood Type, FIdo

“We are students at the Academy of Art University, San Francisco. The following group project was done for Michael Osborne’s Package Design 4 class.

The assignment was to rebrand Costco, keeping in mind a brand matrix, that consists of a “House of brands” and “Branded house.” Kirkland being the dominant private brand for Costco was considered the “Branded house” and a line of hypothetical private labels were designed for the “House of brands.”

Within Kirkland, we categorized the brand into six lines:  bath, cleaning, paper goods, apparel, home and food products. Within the hypothetical private labels, we created the following : Ollie’s Baking Co. which is Costco’s bakery and cafe, Counter 74, a premium line of chef quality kitchen equipment, and Noc Noc which is an eco-friendly kid’s line. The entire project consisted of almost 80 – 100 fully comped items.”

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Student Work – Kingston University

July 18, 2011 | 2 Comments

Designed by Kylie-Ann Homer, Sadie Hines-Dedman & Senwelo Foster | Country: United Kingdom

“Rosy Lee’s Remarkable Remedy are soluble tea pills, which were created in order to illustrate the medicinal qualities of tea. Tea is often used to relieve the stresses and strains of everyday life, and Rosy Lee’s allows for a quick release in the form of 5 soluble tablets that will dissolve in boiling water to create a relieving brew. Rosy Lee’s comes in three varying strengths to suit different needs, the coloured dot on the packaging signifies the strength of the tea.”

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Student Work – Miguel Molina

July 17, 2011 | 3 Comments

Designed by Miguel Molina | Country: Canada

Brief: Create a sophisticated identity and packaging that reflect The Bitter Chocolatier’s luxury offering and ironic humour.

Solution: The brand has an edge. The elegant look contrasts sharply with its ironic humour. Poking fun at himself, The Bitter Chocolatier tells his tales of misfortune throughout his life through the different flavours. The product differentiates itself from other brands while entertaining the consumer.”

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CHI

July 14, 2011 | 1 Comment

Designed by VonDerBlum | Country: United States

“This line of packaging concepts is for existing haircare brand CHI. The products are homeopathic shower gel, leave-in condition, shampoo, and regular condition for treated hair. The design is very geometric and colorful with plaid pattern and an organic CHI logo.  All four bottles come in a set placed in a paper board dock.”

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I.C.O.N. India Oil

July 7, 2011 | 7 Comments

Designed by Version-X Design | Country: United States

“I.C.O.N. came to us with the task of creating a sub-brand for their new Moringa oil based products that would have a feeling all its own, while still feeling in line with the overall I.C.O.N. brand. We created the packaging for India as an extension of the main brand – the same foundation of clean lines and type remain, but the blacks, grays and whites are replaced with warm browns and rich golds. Ornate Indian patterns add a touch of old-fashioned detail to the completely contemporary brand. The three new products are each packaged within a custom box to further highlight the sub-brand. They are also available in a special 3-pack box with windows highlighting each product.”

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I.C.O.N.

July 3, 2011 | 2 Comments

Designed by Version-X Design | Country: United States

“As part of I.C.O.N.‘s rebranding initiative, Version-X was tasked with creating all new set and kit boxes for their products. They wanted packaging that would not only be beautiful, but also environmentally friendly. Three versions of the intro kit were designed, each using the same shell and drawer shape but with a unique, brightly-colored band around the outside to easily identify the contents.

The shell of each kit is constructed of corrugated e-flute with a 1-color charcoal flood coat on the outside. The inner drawers are also e-flute with a pattern printed in the same charcoal color. Each kit is wrapped in one of three brightly-colored bands that featured the contents of the box so that the different kits are easily identified. Each kit also has a handle, providing for portability of the heavy product.

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Speedy Haircare

June 23, 2011 | 4 Comments

Designed by Dsignwrks | Country: Sweden

“Speedy Haircare pops off the shelves with bright fluorescent orange, and the product name in a matte finish on the lid.”

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Lovely Package

Curating the very best packaging design


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