October 22, 2011 | 3 Comments
Designed by Propaganda | Country: United Kingdom
“As part of our ongoing work with the cult beauty brand Illamasqua, we have been heavily involved in the creation, development and launch of their first fragrance. As a brand that celebrates the idiosyncrasy of people, being unique and out of the ordinary, Illamasqua adopted the name ‘Freak’ for the fragrance.
Given this as a basis, we explored a range of different avenues for what a ‘Freak’ bottle should look like. We decided on the bottle in the attached images. The shape is based on a traditional classic perfume bottle, with the bottom right corner removed to make the bottle stand on its edge, echoing the Freak ethos of ‘refusing to fit in’.
A silver snail is attached to its side, a snail being a creature that is perfectly formed yet not admired as being conventionally beautiful by the masses, this represents Illamasqua’s love of beauty in all things, especially the unconventional.
Illamsqua considers itself a night-time brand, therefore it makes sense that this unisex fragrance is made from flowers that bloom only at night, including the Queen of the Night (or Nightblooming Ceresus), a rare flower from the Arizonian desert which blooms for only night a year or when the moon is full.”
October 11, 2011 | 7 Comments
Designed by Oh Boutique | Country: Argentina
“Ayelet Naturals is a new brand that produces organic aromatherapy, skincare, bath and body products from NY to anywhere (Ayelet sells her products only via online stores).
We’ve created the brand re-design and several products lines. The scrubs are one of the lines we created. We tried to develop a label system that looks fresh, natural and beautiful to costumers’ eyes. In this way, we used clear hues and created linear hand-made illustrations showing the main ingredients of each product. We also included little geometric shapes with powerful colors used as accent in the general color scheme. The result is an attractive label system easy and cheap to print and stick on standard glass jars.”
September 25, 2011 | 1 Comment
Designed by YARD | Country: United States
“Following in the incredible success of his Collection scents, John Varvatos debuts the first ever fragrance under John Varvatos Star USA. The concept and designs for the bottle, packaging and campaign were created by New York agency YARD—led by Executive Creative Director, Stephen Niedzwiecki. YARD has partnered with John Varvatos and all of his brands for over 7 years.
September 24, 2011 | 2 Comments
Designed by Denis Carroll | Country: Ireland
“A range of organic beauty products with volcanic minerals and aromatic essences.
The pattern I created is representative of volcanic sedimentary layers. It is used with variations of colour across the range. In turn, the product colour is representative of the aromatic essence inside.”
September 17, 2011 | 1 Comment
Designed by Caroline Saridewi, Gina Chang, Molly Weber & Sanna Luuka | Country: United States
“This project began with a question, If Target opened up a higher end store to compete with Crate & Barrell and WIlliam Sonoma, then how would they brand their products? Aero is the answer.
Aero is the line of branded house products that would be sold in Aero Stores. The line of departments are endless, however, we focused on office and performance products.
Aero store is targeted to deliver upscale quality home products and services in a friendly and sophisticated way. This store will be catered more to city dwellers and those who can choose to live a comfortable more rustic and modern design lifestyle. Aero’s brand promise is to consistently deliver the highest quality, design forward products to our shoppers. Our commitment is to provide our guests with a superior shopping experience.
Taught under Michael Osborne at Academy of Art San Francisco.”
September 13, 2011 | No Comments
Designed by BVD | Country: Sweden
“Challenge: The Swedish pharmacy market was privatized in November 2009. In February 2010 Apotek Hjärtat opened, as the largest independent player on the deregulated pharmacy market with 207 pharmacies. Apotek Hjärtat wanted their new graphic identity to communicate credibility, knowledge and health in a modern and inspiring manner as well as signifying a pharmacy in a clear but subtle way. The logotype should be able to be applied to many different types of media profiles.
Solution: Our aim was to create a logo that could win the hearts of the Swedish people. The greatest challenge was to find a balance between knowledge and credibility on one hand, and cordiality and service on the other. The traffic-light green colour is an obvious signal that is easy to see and identify. The iconic heart symbol is unique because of its opening in the centre, which creates a feeling of openness and welcome.”
September 7, 2011 | 4 Comments
Designed by Sergey Grigoryan | Country: United States
“Vitale was a pet food packaging project. I designed a line of dog food for the animal lover who wants to feed there dog quality and nutritious and natural food. The whole line features the ingredients on the front with a characterized dog that personifies the pet as mans best friend. Butcher paper is also used to give the product a handmade/small batch and more natural feel.”
September 6, 2011 | 4 Comments
Designed by Anh Pham | Country: United States
“The Eames Office is dedicated to communicating, preserving and extending the work of Charles and Ray Eames. They feel that all three of those dimensions are important to keeping the office useful and vital. Charles and Ray’s work was the result of a way of looking at the world—a design philosophy and process that is worth sharing in many different dimensions. They also believe that creating wholly new works is as consistent with that philosophy as restoring and distributing classic ones.
Overall I wanted to capture the Essence of Eames and their design philosophy, fun, and energy. As my exploration continued, my concept started to revolve around their Plywood Molded Elephant, patterns, and other modern toys. As result from my research, I found the elephant to be the most unique, playful, and universally fun. It speaks to a broad audience of all ages, sexual orientation, or whether or not they know about Charles and Ray Eames.
This is skincare that can be left on the counter and gives that sense of sophisticated personified fun that Eames designs are known for.”
August 25, 2011 | No Comments
Designed by Estudio Mllongo | Country: Spain
“The design has been based on a low-chic strategy, giving as a result an innovative and clearly differentiated design for its particular point of sale. A special attention has been paid to the colour combination, typographic use and layout, as well as to the use of several illustrations which add a touch of tenderness to the packaging.
August 23, 2011 | No Comments
Designed by Natalia Gutsan | Country: Russia
“Self-initiated project. Countless Tiny Bubbles is a brand created for homemade soap. The concept for it’s packaging is based on the mysteries during the products creation and use, whereby seemingly by magic the soap dissolves when in use by turning into countless tiny bubbles. This chemical process is sometimes a mystery to the everyday person, hence the pattern on the homemade soap packaging shows smooth stains in a haze which is reflects the overall chemical process associated with soap. The wax-seal motif adds another dimension of texture, making it stand out on the shelf and attractive for potential buyers.”