Lovely Package

Curating the very best packaging design

Student Work – Tobias Eriksson

June 10, 2011 | 1 Comment

Designed by Tobias Eriksson | Country: Sweden

“The assignment was to create a First Aid kit for general purposes. The design is made with simplicity in mind, but also seen from an ecological point of view since it’s all made out of paper. When someone gets hurt, it should be easy to find what you need to help them. With this First Aid kit, there’s only one way to open it, and everything is structured so that it’s easy to see what you need based on the pictograms and the information printed on the lid. Also, the sleeves are not detachable from the box itself, so all you need to do is pull until you can’t pull any further.”

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Student Work – Karen Liong

June 3, 2011 | 3 Comments

Designed by Karen Liong | Country: United States

An extremely high level of craft and production has gone into this conceptual work from Academy of Art University student Karen Liong.

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Único Musk

June 3, 2011 | No Comments

Designed by Lavernia & Cienfuegos | Country: Spain

“Musk is a highly valued substance in perfumery. It is very frequently used to give body and quality to many perfumes. Its delicate aroma evokes purity, clean skin, peacefulness, smoothness. The cylindrical bottle, the textile texture of the box, the graphic… and all, in the design of the Único Musk, want to evoke the pleasure of the habitual, of things simple, natural, authentic.”

Pulsazione

May 27, 2011 | 3 Comments

Designed by Imaginista Branding | Country: Canada

Pulsazione is a European company operating in the beauty sector that believes in offering services and products at a price that is accessible to everyone. Their new line of lotions and creams are currently being sold in Pulsazione stores globally.

One of the brand’s core values is that their products and services are priced in a completely honest way, with no hidden costs. It was very important to carry this approach through to the packaging by keeping it simple, and labelling the tubes containing the product in clear, straightforward language.

There are seven families of product within the Pulsazione Cosmetics line. One of the main objectives of this project was finding a way to differentiate these families, while keeping the packaging visually unified. This was achieved through a numbering system, with each number representing a family of products.

The packaging had to reflect that the products and services Pulsazione offer are geared towards both a male and female market. Softer, curvilinear patterns were used on one side of the box to represent female consumers, and a harsher, geometric pattern on the other side to appeal to Pulsazione’s male audience.

The white fronts of the packaging coupled with the beautiful, vibrant colours used on the sides of the boxes ensure they stand out on the shelves in the colourful Pulsazione stores.

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s.he stylezone

May 26, 2011 | 3 Comments

Designed by Landor | Country: Germany

“The brand agency Landor Associates in Hamburg, has developed a new brand identity for the cosmetic brand s.he stylezone. The brand s.he stylezone appeals to a young, modern target group with a strong sense of individuality, mobility and fun. A transparent cube is the basic building block of the new modular design and packaging system; the different packaging elements can be inserted into each other and flexibly combined, which inspires individual combinations. The modular system allows every girl to create her own personal s.he stylezone make-up kit.”

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Student Work – Hanne Årsnes & Solveig Nordal

May 25, 2011 | 6 Comments

 

Designed by Hanne Årsnes & Solveig Nordal | Country: Norway

“Queensland Suncare is a fictitious Australian product for the Norwegian market. We created a series of suncare products which focus on natural ingredients and recycled materials.”

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L. Condoms

May 25, 2011 | 1 Comment

Designed by Adrian Gilling | Country: United States

L. is a condom company with a cause: to empower women globally by supporting the human right to safe sex. For every condom you purchase, one is distributed in a developing country. L. not only provides those in need with safe sex options, but also educational programs in order to raise awareness about HIV/AIDS within communities highly affected by the disease. The initial packaging is designed to spread the message within developed countries in order to facilitate the “1 for 1″ mission of the company, through the “SEX – CAUSE – WORLD” message, and bold shelf presence.”

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Student Work – Joy Lin

May 19, 2011 | 1 Comment

Designed by Joy Lin | Country: United States

“The reusable X-ACTO packaging recognizes the user’s every need in terms of transport, storage, usage, and disposal. Additionally, the compartmentalized design ensures that all of your precision tools are safely and conveniently accessible.

Packaging looks as if it could have actually been cut out with an X-ACTO blade. The material is stacked B-fluted corrugated, die cut and printed using soy-based flexographic inks. The packaging is meant to be portable and reusable.”

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Student Work – Madeleine Skjelland Eriksen

May 19, 2011 | 1 Comment

Designed by Madeleine Skjelland Eriksen | Country: Norway

“A package design assignment to make a package for the perfume Ègoiste by Chanel.

The package was to be informative, available and appealing to blind (with braille text), visually impaired and people with regular eye sight.

The package is made out of steal to underline the masculinity and sophistication. The design itself is meant to be clean, and the braille text, along with being inclusive to blind, works as a decorative element in the design.”

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The White Company

May 18, 2011 | 3 Comments

Designed by Aloof | Country: United Kingdom

“Branding and packaging design by Aloof for a new range of products for The White Company.

The ‘herbal range’ represents their most confident collection to date. Graphics, colours and print processes have been reduced to a minimum, with debossed-effect graphics forming part of the ceramic moulding of the products.”

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Lovely Package

Curating the very best packaging design


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