May 27, 2011 | 5 Comments
Designed by Imaginista Branding | Country: Canada
Pulsazione is a European company operating in the beauty sector that believes in offering services and products at a price that is accessible to everyone. Their new line of lotions and creams are currently being sold in Pulsazione stores globally.
One of the brand’s core values is that their products and services are priced in a completely honest way, with no hidden costs. It was very important to carry this approach through to the packaging by keeping it simple, and labelling the tubes containing the product in clear, straightforward language.
There are seven families of product within the Pulsazione Cosmetics line. One of the main objectives of this project was finding a way to differentiate these families, while keeping the packaging visually unified. This was achieved through a numbering system, with each number representing a family of products.
The packaging had to reflect that the products and services Pulsazione offer are geared towards both a male and female market. Softer, curvilinear patterns were used on one side of the box to represent female consumers, and a harsher, geometric pattern on the other side to appeal to Pulsazione’s male audience.
The white fronts of the packaging coupled with the beautiful, vibrant colours used on the sides of the boxes ensure they stand out on the shelves in the colourful Pulsazione stores.
May 26, 2011 | 3 Comments
Designed by Landor | Country: Germany
“The brand agency Landor Associates in Hamburg, has developed a new brand identity for the cosmetic brand s.he stylezone. The brand s.he stylezone appeals to a young, modern target group with a strong sense of individuality, mobility and fun. A transparent cube is the basic building block of the new modular design and packaging system; the different packaging elements can be inserted into each other and flexibly combined, which inspires individual combinations. The modular system allows every girl to create her own personal s.he stylezone make-up kit.”
May 25, 2011 | 6 Comments
“Queensland Suncare is a fictitious Australian product for the Norwegian market. We created a series of suncare products which focus on natural ingredients and recycled materials.”
May 25, 2011 | 1 Comment
Designed by Adrian Gilling | Country: United States
“L. is a condom company with a cause: to empower women globally by supporting the human right to safe sex. For every condom you purchase, one is distributed in a developing country. L. not only provides those in need with safe sex options, but also educational programs in order to raise awareness about HIV/AIDS within communities highly affected by the disease. The initial packaging is designed to spread the message within developed countries in order to facilitate the “1 for 1″ mission of the company, through the “SEX – CAUSE – WORLD” message, and bold shelf presence.”
May 19, 2011 | 1 Comment
Designed by Joy Lin | Country: United States
“The reusable X-ACTO packaging recognizes the user’s every need in terms of transport, storage, usage, and disposal. Additionally, the compartmentalized design ensures that all of your precision tools are safely and conveniently accessible.
Packaging looks as if it could have actually been cut out with an X-ACTO blade. The material is stacked B-fluted corrugated, die cut and printed using soy-based flexographic inks. The packaging is meant to be portable and reusable.”
May 19, 2011 | 1 Comment
Designed by Madeleine Skjelland Eriksen | Country: Norway
“A package design assignment to make a package for the perfume Ègoiste by Chanel.
The package was to be informative, available and appealing to blind (with braille text), visually impaired and people with regular eye sight.
The package is made out of steal to underline the masculinity and sophistication. The design itself is meant to be clean, and the braille text, along with being inclusive to blind, works as a decorative element in the design.”
May 18, 2011 | 3 Comments
Designed by Aloof | Country: United Kingdom
“Branding and packaging design by Aloof for a new range of products for The White Company.
The ‘herbal range’ represents their most confident collection to date. Graphics, colours and print processes have been reduced to a minimum, with debossed-effect graphics forming part of the ceramic moulding of the products.”
May 17, 2011 | 2 Comments
Designed by Chris Trivizas | Country: Greece
“Philab is a Greek cosmetic production company. Its philosophy is based on the principles of efficacy, quality and safety.
Given the company’s name, the source of inspiration for its logo was the Greek letter ‘Φ’ [Phi] which stands for the divine proportions, the ‘golden ratio’ 1.618, named after the sculptor Phidias. The absolutely symmetrical shape of the capital ‘Φ’ was moulded in such a manner so as to resemble the shape of a round bottom test tube of a chemical lab. The deep purple reconciles the power of red with the power of blue.
May 11, 2011 | 4 Comments
“The latest in a series of boxed soap sets that A/M has created for Izola. Inspired by vintage imagery, the tone is both playful and nostalgic.
This is an environmentally sensitive soap made with vegetable oils, organic oatmeal and free of animal testing. Raw materials are domestically sourced. The packaging is printed with soy based inks on post consumer recycled paper.”
May 7, 2011 | No Comments
Designed by Koniak Design | Country: Israel
“The name ‘Atura’ is a biblical word meaning ‘adorned’ or ‘crowned’. Atura is a bespoke musk perfume formulated by Israeli singer Rivka Zohar. The Perfume logo and packaging aim at reflecting the unique spiritual quality of the singer’s voice. The leaf ornament was produced in gold foil stamping on glass and paper.”