Lovely Package

Curating the very best packaging design

Student Work – Nicole Chan

June 21, 2010 | 5 Comments

Designed by Nicole Chan | Country: United States

“A rebranding project for the local sustainable skin care line Alaffia. Alaffia uses unrefined fair trade shea butter from their West Africa cooperative as main ingredients in all their products. The rebrand focuses on a new range of audience and unique packaging that stands out from the rest of the natural beauty brands, but at the same time is still environmentally friendly and indigenous.”

Juni

June 14, 2010 | 1 Comment

Designed by Only Creatives | Country: United States

“Juni is an all-organic product line for hair and body formulated for gentle yet deep cleansing for the entire family. We started by employing vibrant colors that are indigenous to nature yet also convey a feeling of fresh organic cleanliness. The colors also serve to identify different sections of the product family with the green family representing ‘hair’ and the citrus orange and reds representing ‘body’. The usage of the hair pattern was to establish a subtle yet direct association with the hair and body as well as create a unique organic texture. Overall, we sought to create a design that is simple and natural as the product it contains.”

Skeyndor Men

June 10, 2010 | 4 Comments

Designed by Garrofé Brand & Pack | Country: Spain

“Complete redesign of the whole line of packaging of the products Skeyndor Men, adapting it to the increasing and innovative sector of the masculine cosmetics. The new image had to transmit the values of the category: masculinity, elegance, sensuality and vitality, without forgetting the role of purchaser that women have in this sector; the resultant packaging had to be attractive also for her.”

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Beö

May 30, 2010 | 3 Comments

Designed by PikARTZö | Country: France

French designer PikARTZö pairs colourful geometric patterns with rich black for Beö body lotion.

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Women’secret Suncare

May 25, 2010 | 3 Comments

Designed by Base | Country: Spain | Fonts used: Chalet

“Just in time for summer, women’secret has launched a line of suncare products. An extension of the label’s w’eau, the line features three products: sun lotion, after-sun cream, and facial suncream. We’ve designed the packaging for the set, using clear, minimal graphics and color so that nothing gets in the way of your rays.”

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ANON Jewellery

May 4, 2010 | 3 Comments

Designed by Pearlfisher | Country: United Kingdom

“ANON was specifically created to challenge and stand out in a very tired and clichéd premium diamond jewellery market founded on the “diamonds are forever” sentiment.

Pearlfisher’s approach was to confront this sentiment and turn it on his head by focusing on the person, moment or occasion rather than on the diamond. ANON references unknown authors of love, poetry and folktales ­ its understated and ambiguous nature allows the brand to take a step back, putting the consumer in the spotlight. This is reflected in the new strapline: ‘every story has a diamond’.

The ANON identity is a simple triangle, echoing an ‘A’ shape, and representing the facets of a perfect diamond/ perfect balance of life. Each of the two bespoke packaging boxes comes wrapped in an ‘origami’ style outer, which then reveals a box with a triangular shaped key inset into the lid. Removing this key and inserting it into the lock springs open the box to reveal the jewellery.”

Student Work – Kyle Fletcher

April 28, 2010 | 1 Comment

Designed by Kyle Fletcher | Country: United States

“Research, concept, illustration, packaging, and naming for Classic Muscle, a dietary supplement for those in search of natural brawn.”

Student Work – Veronica Stark

April 28, 2010 | 6 Comments

Designed by Veronica Stark | Country: Canada

The student work from Vancouver BC’s Capilano University keeps rolling in. This time Veronica Stark sends us two of her lovely packaging projects.

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Student Work – Aaina Sharma

April 26, 2010 | 4 Comments

Designed by Aaina Sharma | Country: United States

“The objective of the project was to design a skin care line for an existing company who doesn’t already have a skin care line. The company I chose is Fossil. Brady by Fossil is a men’s skin care line, which is also bound to appeal to women who want to buy gifts for their significant others.

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Student Work – Steven Williams

April 18, 2010 | 1 Comment

Designed by Steven Williams | Country: United Kingdom

“University project. Soap branding project. ‘The Genuine Soap Company’. Ethical, fair trade natural soap. Packaging design consists of hessian sacks that contain soaps wrapped in recycled paper. The sacks were all hand sewn and hand screen printed by myself.”

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Lovely Package

Curating the very best packaging design


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