August 22, 2010 | No Comments
Designed by Cookchick | Country: United Kingdom
CookChick successfully won a 3 way pitch to secure the re-design project for the whole Charles Worthington Results range in September 2009. The Results range includes Shampoo & Conditioner products over 8 ‘regimes’ along with a full range of styling products and hair intensive solutions. The brand occupies a number two positioning in the professional hair care market.
The main objective of the brief was to regain a confident simplicity to the identity and packaging whilst increasing the premium positioning for the brand in an ultra competitive and increasingly noisy market. The starting point was the Charles Worthington brand identity. CookChick developed an idea from Charles himself by using just the CW letters and creating a cut-sharp brand mark. Coupled with the brand mark is a stripped back approach to the regime naming and descriptive copy. Each Regime has a clear, to the point, hair benefit USP and carries a hotspot of colour. It was agreed early on that the Charles Worthington bottle shape was unique and still carried a real point of difference on shelf. However, the new pastel & foil silver colour palette replaces the previous translucent plastic approach suggesting a more premium and sophisticated range.
The attention to detail was a critical aspect throughout this project. One example of this was adding a tactile CW logo embossing to the recessed thumb button on the lid. The overall impression in-store gives a fresh, bright & sophisticated brand feel coupled with immediate product benefit navigation.”
August 13, 2010 | 1 Comment
Designed by Place du Marché | Country: France
Packaging combining minimalism with pattern to beautiful effect for a French line of skincare products.
August 4, 2010 | 6 Comments
This vegan lip balm comes in an array of brightly coloured oval shaped tubes, designed to stop the product from escaping from your back jeans pocket like round tubes tend to. An added benefit is the oval shape of the balm allows a more precise application on the lips. The tubes are made of #5 recyclable plastic, and if you buy three, they come to you in a reusable unbleached cotton tea bag stamped with the Hurraw! mark using a food-safe, permanent dye.
August 1, 2010 | 2 Comments
Designed by Scodioli Creative | Country: United States
“After the gates close and all is quiet on the midway, Madame S. retires to her wagon and spends her evenings sewing, crafting and making soap for the rest of the performers.
But what does a bearded lady know about hygiene? Plenty. After a hard day of displaying her petit goatee, the madame loves nothing more than to climb into her clawfoot tub with a tall glass of whiskey and a clove cigarette. Then, naturally, she emerges to brush her face one hundred times on each side. Fine grooming is what Madame S. is all about.”
July 29, 2010 | 1 Comment
Designed by Catalina Olavarria | Country: Chile
“Development of a new line of cosmetics under the concept of desserts & wellness. Each product represents a flavour of a dessert, and a sensation associated.”
July 26, 2010 | 8 Comments
Designed by Ah&Oh Studio | Country: Poland
“Perfume packaging design and the concept of the perfume were always our dream project. So we took men’s fragrance as our challenge. At the begining we were concentrating on the idea of the scent itself. We found inspiration in the great, dark literature and distinctive, strong characters. We tried to describe the dark sides of men’s nature with line of scents named after famous writers. We packed the scents into bottles which resemble both old glass perfume bottles and the classic shape of the inkwell. We made them white, added black strong lettering and heads of characters which loosely recall
autor’s famous masterpieces.”
July 19, 2010 | 10 Comments
Designed by José Luis García Eguiguren | Country: Spain
“The main idea of this project was to create a pack that communicates an expression that describes an action or a pick up line. The expressions communicates directly to costumer inviting to experience something new. The lettering its created from the basic typography KAUTIVA and interacts with the pack, giving a modern and unique style. The abstract shapes and images evokes hair style mixed with the facial expression of the person. This product will target young people looking for a different hairstyle. It will will be printed on matte metallic containers. The limitations on this project was not to change the containers and the main name of the Brand (HAIRCARE).”
July 13, 2010 | 2 Comments
Designed by Lainey Lee | Country: United States
Recent Penn State graduate Lainey Lee sent in some of her packaging design work.
“Chroma is a cosmetics brand that is known for their extensive selection of lipstick shades. The design of this bag was inspired by the form of a tube of lipstick. When the bag is not being held, the handle is hidden inside the bag. Then, when the bag is picked up, the handle lifts up and mimics the movement of lipstick lifting out of its tube.”
July 5, 2010 | 2 Comments
“Launching this Summer, the Baxter of California product line is getting an update. No changes to product capacity or formulations, but improvements to the way the products dispense, and the addition of international languages.
July 4, 2010 | 1 Comment
Designed by Marc Atlan | Country: United States
The design of the Kjaer Weis cosmetics line distills the fundamentals of women’s makeup to its three essential areas of application: lips, cheeks and eyes.
The compacts are shaped to mirror the features they will be used to enhance: slim and long for the lips, large and square for the cheeks, small and round for the eyes. Aesthetically, the Kjaer Weis line fuses an understated and timeless classicism with the crisp minimal lines of modern jewelry.