Lovely Package

Curating the very best packaging design

Vintage Packaging: Didi

February 8, 2010 | 4 Comments


Designed by E. & U. Hiestand circa 19

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74 | Country: Switzerland

Matryoshka-style packaging design for baby products from the 1970s.

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LEAP Organics

February 4, 2010 | 9 Comments


Designed by Moxie Sozo | Illustration: Charles Bloom | Country: United States

Absolutely gorgeous packaging for LEAP Organics soap products. Designed by Boulder Colorado based Moxie Sozo and illustrated by Charles Bloom, these packages are sure to stand out amongst all of the competitors.


Humanity Fragrance

February 3, 2010 | 2 Comments


Designed by Lance Mcgregor & Alan Iwamura | Country: United States | Buy It

Each bottle for Humanity Fragrance is hand made in Brooklyn by Alan Iwamura and is made entirely of glass, including a white glass cork. The fragrance is a fundr

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aiser to raise money for a piece of public art, the Humanity Perfume Fountain, to be placed in Brooklyn’s McGolrick park this summer, with 100% of the proceeds from the sale of the perfume going towards its construction.


Sensis Condoms

February 3, 2010 | 3 Comments


Designed by Spring Design Partners | Country: United States

Define: Uncover white space opportunities and ensure appeal across multiple demographic segments for the launch of a new condom brand featuring break through application technology.

Develop: Shared consumer insights uncovered in our proprietary Design Insight Research™ process allowed us to creatively connect the functionality of the QuickStrips™ technology with the passionate Sensis™ brand.

Deliver: Our design solution utilizes continuous line movement to deliver an emotionally engaging brand design with iconic brand attributes.

Gold Future Eye Cream

January 26, 2010 | 1 Comment


Designed by Freedom of Creation | Country: The Netherlands

“L’Oreal group is the global leader in cosmetics and has over a century of experience

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in the business. With 58 offices throughout the world, L’Oreal distributes its 18 brands in 130 countries. Helena Rubinstein, one of the key brands of the group, wished to have a special package design made for the launch of its new “Gold Future” eye reviver cream. Freedom Of Creation designed and produced 66 pieces of this unique packaging out of flexible nylon, with a gold finishing layer.”

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Tazaa Soap

January 25, 2010 | 4 Comments


Designed by Jesse Kirsch | Country: United States | Font: Lubalin Graph

“Strong typography and a sharp color palette define this packaging system for a line of 6 scented soaps. The bright white of the sleeve e

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vokes a feeling of cleanliness, while the interior box conveys the color of the ingredients used to make the soap. The initials of each scent’s name, die cut on the outside sleeve, allow the color of the box below to show through. A small narrow opening at either end invites the consumer to smell the soap without having to open the box. The product itself echoes its packaging with matching initials recessed into the surface of each bar.”

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Student Work – Ryan McSorley

January 22, 2010 | 12 Comments


Designed by Ryan McSorley | Country: United Kingdom

“The skincare market is growing year after year. We see more and more skincare procedures, products and brands becoming available to us, and we are under constant pressure to look younger than we are. Where does it stop? And what does the future look like for skin?


Body Boutique

January 21, 2010 | 2 Comments


Designed by Zip | Country: United Kingdom | Font: Helvetica

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This ultra-minimal packaging communicates a product which probably contains simple, basic ingredients.


Student Work – José Luis García Eguiguren

January 20, 2010 | 6 Comments


Designed by José Luis García Eguiguren | Country: Spain

“This project’s objective was to re-style the popular American “Barbasol” shaving cream in order to introduced it into the European market. For this, I maintained the basic form that they have used for years: the barber shop pole (stripes). The aggressive diagonal line that divides the stripes suggest a mix between the shaving cream and the fragance. It also alludes to the razor blades on the surface of the skin cutting through the facial hair. The way the lines drive all the way up and down on the sides makes a perfect simulation of the shaving cream mixing and exiting the can. The form of the can (cap & bottom) are in harmony with the angle of the stripes, thus providing a fluid motion for the eye. The typography utilized provides a more industrial and tech appearance.”



January 20, 2010 | 2 Comments


Designed by <a href="http://www.naso

Styleease Software – Tools For Academic Writers” target=”_blank”>Alessandro Gualtieri | Country: Italy

Clean lines and geometric wooden caps create and reflect each individual scent’s personality while remaining a visually unified packaging solution.

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Lovely Package

Curating the very best packaging design