March 5, 2009 | No Comments
Designed by Hype Type Studio | Country: United Kingdom
“The Brief: To develop an identity for a luxury perfume brand which appeals to both Arabic and Western cultures.
The Response: We captured both influences of the brand by balancing Arabic elements with a classic Western high-end look and feel. The packaging materials help to deliver the message using a varnished Arabic pattern and foil blocked logo application. The Pour Homme and Eau De Parfum fragrance bottles help shape the brand by promoting continuity using a similar shapes and styles. The women’s bottle is given a more feminine feel with it’s softer edges, colouring and gold cap. The result is a product with a subtle Arabic feel that appeals to consumers in both markets.”
March 4, 2009 | 2 Comments
Designed by Courtney van Beek | Country: New Zealand
Thanks to Massey University, Wellington, New Zealand student Courtney van Beek for sending this in.
“A concept bottle design containing pure alpine snow powder, without any additives used for aftershave ~ as nature intended. The target audience for this aftershave is for men who appreciate all in nature, for
example Sir David Attenborough.
The braille simply reads, ‘pure snow’ on one side and ‘aftershave’ on the other. Additional information is not necessary as it is what it is. The way the Braille falls down the bottle like snow is very deliberate, it is also molded into the glass, and this takes away an additional sticker.”
March 4, 2009 | No Comments
Designed by Buzzsaw | Country: United States
Buzzsaw has just completed some new packaging for Reverta, a niche healthcare products company.
“Reverta came to Buzzsaw Studios with an outdated and understated brand. First we decided that the brandmark needed to be redone to better reflect their target market. And second that the packaging needed a serious boost not only with the design but the actual packaging and packaging materials. As you can see the final results show a major shift away from the generic and into a standalone line that projects confidence and a higher perceived value for the quality product that this packaging holds.”
February 20, 2009 | No Comments
Designed by ico design | Country: United Kingdom
“Vital Touch’s products are all about purity of natural ingredients and simplicity of use. These qualities informed the main graphic treatment of the rebranding of the extensive Vital Touch Natalia range of aromatherapy and massage products for pregnancy and birth. A palette of natural colours and the use of screen printing and recycled papers creates a distinctive, range of desirable items – from organic bath soaks to massage booklets. Our choice of materials for the bottles, boxes and literature was key, echoing one of Vital Touch’s key messages, ‘feel life’ – they invite the customer to touch.”
February 17, 2009 | 2 Comments
Thanks to Lovely Package® reader Thelma for giving us the heads up on this.
“As a fragrance alone, CK One would probably not be a something we would feature here, but Calvin Klein re-packaged the product into an interesting casement. As part of the CK “We are One” campaign beginning this March, you will be able to purchase CK One or CK Be with an MP3 player and speaker that ties into their idea of ‘music as the universal language.’ We couldn’t agree more.”
February 16, 2009 | 2 Comments
“A packaging system for a Target owned-brand product line of dietary supplements. The tone and feel needed to reflect the current big-picture direction of the Target pharmacy (in which the supplements are sold) which was leaning more towards an organic/holistic approach to pharmaceuticals and health maintenance. By nature, the vitamins need to communicate a lot of information (and in multiple layers) with very limited real estate. The solution, was to strip away any and all pretense (decoration) in favor of a straightforward organizational structure. With the emphasis isolated on content and hierarchy, the typography is therefore forced to carry the load evoking a sense of traditional apothecary mixed with a hint of modernity via its relatively bright (retail) color palette of accents.”
February 13, 2009 | 1 Comment
Designed by Dyhr.Hagen | Country: Denmark
“This is a packaging series for Danish beauty product line Rudolph Care. Rudolph Care is certified organic sustainable luxury, the first ever to carry the Danish Swan certificate as well as the French EcoCert certificate togther. All materials used for the packaging are Swan and EcoCert certified and all printing processes are certified.”
February 11, 2009 | 5 Comments
Designed by Maesa | Country: France
February 7, 2009 | 6 Comments
“We were to design work for a social or political cause; I chose tattoos for my topic. This Tattoo Tester is a kit that comes with certain papers so that the user can create custom temporary tattoos (transfer paper and carbon paper). The kit also includes a brochure with information on tattoo statistics and a brief history of tattooing. All parts of this kit are designed, written, and constructed by me. The box is made from light cardboard and all printed material is printed on recycled kraft paper.
February 2, 2009 | 5 Comments
“An emotional branding project for packaging design. I had to develop primary, and secondary packaging, as well as a gift set to house it all, for a fragrance modeled after someone close to me. I chose my father for the project, so I developed a traditional grooming kit. I designed and made all of the packaging, upholstering it with nue-buck leather and suede. I wanted to design something that was traditional and nostalgic, but at the same time contemporary enough to apeal to a more youthful audience.”