February 3, 2012 | 24 Comments
When we initially posted You Smell three years ago we had no idea that Megan was going to take this product to the great heights that she has. If you’re a fan of ABC’s Shark Tank you probably watched her pitching You Smell to the sharks this evening where she came out on top with with an investment from Robert Herjavec. Congratulations Megan!
“This is a line of detergents called “You Smell” is an immediate eye-catcher, as it is eloquently presented, yet is initially insulting until the reverse side of the product is read. It continues to say “Like a Lemon!…Thanks to us!”. The subsequent title ‘Tabula Rossa’, a derivative of ‘Tabula Rasa’, a Latin phrase for ‘clean slate’. The sarcastic romance copy on the remaining sides creates an entire experience for the viewer, enticing them to continue turning the product in search of something new. It is printed on Neenah Laid paper to offer a subtle tactile quality.”
January 22, 2012 | 3 Comments
Designed by Gazelli Cosmetics| Country: Azerbaijan
“Using her scientific knowledge in the fields of genetics and prevention, Dr. Hamzayeva decided to develop beauty products from the magnificent natural resources found in her home country of Azerbaijan. From the earth itself, she created a brand she called Gazelli, a leading beauty group, in Azerbaijan and neighbouring countries.
December 28, 2011 | 18 Comments
Designed by Holly Prince | Country: Canada
“Betty shampoo & conditioner is a product that brings out the best tones for specific hair types. Blonde, Brunette, Ginger and Noire. Instead of explaining the functionality of the product, which many of the competitors do, I decided to have fun with the copy and play around with stereotypes. The goal for Betty is to be fun, cheeky and smart.
The colour palette for each hair type relates to the stereotype and reflects the persona of who that person would be. The rectangular shape of the bottle would fit and stand nice on a bath ledge or shower rack. The bottles have a pump lid for convenience.”
December 19, 2011 | 2 Comments
Designed by nu:amsterdam | Country: The Netherlands
“Dr van der Hoog is a Dutch Cosmetics brand with a 75 year heritage. They decided to radically reposition their brand to a stylish statement of natural beauty. The Creative network nu:amsterdam created the new identity for the 60+ products assortment.
The designers chose an iconic centered layout, applied to simple white packaging for the moisturizers category. Colour accents in the product descriptors help consumers navigate the 6 ranges assortment. Heavy materials, refined silver lines and the logo embossing confirm the quality and authority of the brand.
In the product presentation kit the contrast of the unfinished birch wood against the shiny packs makes a great impact, communicating natural beauty in a simple way.
The younger face masks category requires more dynamism and power, which is what explains the abundant use of natural ingredient photographs on the packs.
The humorous product descriptors add youth and fun to the packs, that are still part of the brand identity.”
December 16, 2011 | 2 Comments
Designed by Studio h | Country: United Kingdom
“Branding and packaging design by Studio h for Brio and Vardo, two new brands for the first detergent products to be manufactured in Georgia. Aimed initially at the Georgian market and their neighbouring countries, it was important that Brio and Vardo appealed as local brands reflecting their Georgian provenance and at the same time competed on shelf with the large global competitors. Standing aside from the industry norms Studio h concentrated on using symbolic imagery to create an emotional link to the culture. The branding for Vardo uses a rose, Georgia’s national flower. Brio’s circular illustration reflects the mountains and trees of Georgia’s landscape and the colour palette references the natural hues of the Southern Black Sea region.”
December 12, 2011 | No Comments
Designed by Purpose Built | Country: United States
“Odin Fragrance represents a joint venture that unites the retail and curatorial experience of Paul Birardi and Eddy Chai of Odin New York and with the product design, manufacturing and brand engineering capabilities of Larry Paul and Kelly Kovack from Purpose-Built.
Form and function are the core essence of Odin packaging. An exploration in black with contrasting materials and surfaces promote discovery and a tactile experience.
December 5, 2011 | 6 Comments
Designed by Casper Holden, Randi Sjælland & JensenIngeborg Lund | Country: Denmark
“Our assignment was to design a new line of four organic products for a luxurious Scandinavian hotel. As a part of the task we also had to come up with a product name which reflected the brand’s qualities and values. We came up with the name ‘Rawganic’ and the idea to create a rustic wood lid on a minimalistic designed bottle.”
December 4, 2011 | 1 Comment
Designed by BrandOpus | Country: United Kingdom
BrandOpus have redesigned the packaging for Barefoot SOS, launching into stores now. BrandOpus were appointed to redesign the 12 product range for Barefoot Botanicals, which was founded in 1997 by homeopathic practitioners Jonathan Stallick and Hilery Dorrian.
With the natural products sector becoming crowded, BrandOpus were briefed to sharpen the message create a pack design that demonstrates the efficacy and reflects of the quality of the product, shifting consumer perceptions of Barefoot SOS from niche beauty brand, to skincare range with a wider audience reach.
BrandOpus were inspired by the efficacy of Barefoot SOS, which has gained it a wide audience of devoted follower looking for premium, dematological solutions. BrandOpus created a target device, illustrative of how the range targets skin-problem areas, and gets to heart of the sensitivity. The droplet device communicates the benefits of the Barefoot range: effective, but easy on the skin.
The choice of a white and green colour palette, communicates the advanced natural therapeutic formula of the range, which combines cutting-edge science with a thousand years of herbal wisdom.
To those in the know, the SOS range is a lifeline for sufferers of dry, sensitive, irritated or uncomfortable skin. Following BrandOpus’ redesign the pack now allows Barefoot SOS to compete with mainstream dermatological brands, without confusing loyal fans of the brand.
November 21, 2011 | 1 Comment
Designed Leynivopnid | Country Iceland
“Float is a water therapy product, focusing on a deep and relaxing water experience.”
November 18, 2011 | 4 Comments
Designed by Yevgeny Razumov | Country: Russia
Morfoze is a hard soap concept, which will surely appeal to those who have had to face the principles of 3D-modelling software, designers, modellers, engineers and people who like anything unusual, and everything that makes our life more interesting.