December 19, 2011 | 2 Comments
Designed by nu:amsterdam | Country: The Netherlands
“Dr van der Hoog is a Dutch Cosmetics brand with a 75 year heritage. They decided to radically reposition their brand to a stylish statement of natural beauty. The Creative network nu:amsterdam created the new identity for the 60+ products assortment.
The designers chose an iconic centered layout, applied to simple white packaging for the moisturizers category. Colour accents in the product descriptors help consumers navigate the 6 ranges assortment. Heavy materials, refined silver lines and the logo embossing confirm the quality and authority of the brand.
In the product presentation kit the contrast of the unfinished birch wood against the shiny packs makes a great impact, communicating natural beauty in a simple way.
The younger face masks category requires more dynamism and power, which is what explains the abundant use of natural ingredient photographs on the packs.
The humorous product descriptors add youth and fun to the packs, that are still part of the brand identity.”
December 16, 2011 | 2 Comments
Designed by Studio h | Country: United Kingdom
“Branding and packaging design by Studio h for Brio and Vardo, two new brands for the first detergent products to be manufactured in Georgia. Aimed initially at the Georgian market and their neighbouring countries, it was important that Brio and Vardo appealed as local brands reflecting their Georgian provenance and at the same time competed on shelf with the large global competitors. Standing aside from the industry norms Studio h concentrated on using symbolic imagery to create an emotional link to the culture. The branding for Vardo uses a rose, Georgia’s national flower. Brio’s circular illustration reflects the mountains and trees of Georgia’s landscape and the colour palette references the natural hues of the Southern Black Sea region.”
December 12, 2011 | No Comments
Designed by Purpose Built | Country: United States
“Odin Fragrance represents a joint venture that unites the retail and curatorial experience of Paul Birardi and Eddy Chai of Odin New York and with the product design, manufacturing and brand engineering capabilities of Larry Paul and Kelly Kovack from Purpose-Built.
Form and function are the core essence of Odin packaging. An exploration in black with contrasting materials and surfaces promote discovery and a tactile experience.
December 5, 2011 | 7 Comments
Designed by Casper Holden, Randi Sjælland & JensenIngeborg Lund | Country: Denmark
“Our assignment was to design a new line of four organic products for a luxurious Scandinavian hotel. As a part of the task we also had to come up with a product name which reflected the brand’s qualities and values. We came up with the name ‘Rawganic’ and the idea to create a rustic wood lid on a minimalistic designed bottle.”
December 4, 2011 | 1 Comment
Designed by BrandOpus | Country: United Kingdom
BrandOpus have redesigned the packaging for Barefoot SOS, launching into stores now. BrandOpus were appointed to redesign the 12 product range for Barefoot Botanicals, which was founded in 1997 by homeopathic practitioners Jonathan Stallick and Hilery Dorrian.
With the natural products sector becoming crowded, BrandOpus were briefed to sharpen the message create a pack design that demonstrates the efficacy and reflects of the quality of the product, shifting consumer perceptions of Barefoot SOS from niche beauty brand, to skincare range with a wider audience reach.
BrandOpus were inspired by the efficacy of Barefoot SOS, which has gained it a wide audience of devoted follower looking for premium, dematological solutions. BrandOpus created a target device, illustrative of how the range targets skin-problem areas, and gets to heart of the sensitivity. The droplet device communicates the benefits of the Barefoot range: effective, but easy on the skin.
The choice of a white and green colour palette, communicates the advanced natural therapeutic formula of the range, which combines cutting-edge science with a thousand years of herbal wisdom.
To those in the know, the SOS range is a lifeline for sufferers of dry, sensitive, irritated or uncomfortable skin. Following BrandOpus’ redesign the pack now allows Barefoot SOS to compete with mainstream dermatological brands, without confusing loyal fans of the brand.
November 21, 2011 | 1 Comment
Designed Leynivopnid | Country Iceland
“Float is a water therapy product, focusing on a deep and relaxing water experience.”
November 18, 2011 | 4 Comments
Designed by Yevgeny Razumov | Country: Russia
Morfoze is a hard soap concept, which will surely appeal to those who have had to face the principles of 3D-modelling software, designers, modellers, engineers and people who like anything unusual, and everything that makes our life more interesting.
November 13, 2011 | 4 Comments
Designed by jkr | Country: United Kingdom
“The best scents tell a story, capturing a memory or a moment in time. This is true of the new Penhaligon’s fragrance Juniper Sling, which launches this month with packaging designed by jkr.
“Juniper Sling is a very exciting concept. The fragrance is inspired by the botanical ingredients within London Dry Gin” explained Sarah Rotheram, CEO, Penhaligon’s. “We look to create fragrances that have a very British beat to them, and Gin is very much a part of the history of London. To create this fragrance, we have had the pleasure of working with an icon within the fragrance industry, the perfumer Oliver Cresp”.
“The brief was very clear on the mood and emotion we wanted Juniper Sling to conjure up from a design point of view” said Jovan Buac, Account Director, jkr. “It’s about gin cocktails in the 1920’s, bright young things and art deco nuances.” As always, Penhaligon’s aims to play on its heritage but with a nod to the modern. “The design aims to deliver simple elegance with patterns inspired by 1930’s architecture but shown in a very subtle way through the use of silver foils on the box” said Liz Stannard, Designer, jkr.
With a newly designed over-sized box structure and metal bow-tie, jkr strived to add more weight and luxury to Juniper Sling, whilst still ensuring it fitted with the rest of the Penhaligon’s range.
“This design is all about tactility and layering, but with simplicity at the heart of the design. The paper stock is tactile whilst the use of silver foils and varnishes helps create a luxurious feel” said Judith Allan, Production Director, jkr.
“The use of real metal features on the bottle & box was key. This aspect of the design was inspired by classic decanter labels and helped provide authenticity while building on the gin story at the heart of the fragrance” said Liz Stannard, Designer, jkr. “Of course, producing these labels was technically challenging, but the result is superb” added Judith Allan, Production Director, jkr.”
November 8, 2011 | 10 Comments
Designed by Pearlfisher | Country: United States
“Pearlfisher has refreshed the packaging for Help Remedies – the New York City-based boutique pharma company and creator of minimalist medicine – as part of Help’s national Take Less campaign.
As part of the rollout of the Take Less campaign, Pearlfisher was tasked with refreshing the packaging for the existing product range and for the addition of new variants to the portfolio – including Help I have a stuffy nose.
Jonathan Ford, Pearlfisher Creative Partner, says, “We have refined the identity and colorcoded the embossed pill shape to make the overall brand architecture more visually strong and to give the brand better stand-out and immediacy of recognition. The design evolution dials up Help’s equities, creating an ownable secondary language through the pill iconography, that will be used across further brand touchpoints and communications.”
November 7, 2011 | 4 Comments
‘Design a contemporary range of packaging for The Body Shop that unites their brand values with the premium nature of the products.’
“This concept takes the Body Shop back to its roots. The tickets allow the design to display the provenance the product does not justify and underpins the five core brand values.”