Lovely Package

Curating the very best packaging design


August 16, 2012 | No Comments

Designed by T-Square Design Associates | Country: Japan

“A new ‘forest-bathing’ brand from Japan.

From the refreshing scent of Japanese spicebush (kuromoji) to the exotic sweetness of Anise Magnolia (nioikobushi), yuica is the pure essence of Japanese forests, distilled into 100% natural essential oils. The benefits of yuica are perhaps best expressed by the term “forest-bathing”, which has increasingly become popular here in Japan.

Kotoha, a new brand of hair and body care products with yuica’s aroma oil, are made solely from plant-based ingredients. Kuromoji line-up will provide care for damaged hair, while Nioikobushi line-up will provide care for your scalp.”


Student Work – Lily Hu

August 10, 2012 | 3 Comments

Designed by Lily Hu | Country: United States

“BornFree is the world-leading brand in baby feeding products. They stand out from their competitors by using BPA Free material that is safe for babies and also good for the environment. However, their packaging and branding didn’t communicate these key features.

The new packaging has a clear front that allows consumers to see and choose their product. The front part is blow-molded with PETG while the back part is molded with paper pulp, both of which are environmentally friendly, cost-efficient, and recyclable. The front and back are Pressure Fit together instead of using binding material, which renders them non-recyclable.”



August 8, 2012 | 3 Comments

Designed by Swiss CosmoLab | Country: Switzerland

“Renouve is the world’s first anti-aging hand sanitizing lotion made with collagen stimulating peptides. The name Renouve embodies the essence of the product- renewal. The flower design is a symbol of its characteristics: modern, pure and feminine. Various color schemes for various moods.”


Beckers Scotte

August 2, 2012 | 1 Comment

Designed by BVD | Country: Sweden

“Do you speak Scotte? A pro­fes­sional painter uses expres­sions like “Wall 7″ and “Car­pen­try 70″. We have brought their lan­guage into the design concept, mak­ing each and every pack­ag­ing easy to find and use.”



July 18, 2012 | 1 Comment

Designed by Spread Studio | Country: Denmark

“Design of packaging for sustainable handmade soap bars illustrating the natural ingredients and artisan production.”



July 17, 2012 | 1 Comment

Designed by Grupo Habermas Comunicación | Country: Spain

“Packaging design for natural dietetic line Botanicadiet, from Botanicanutrients brand.

A simple and elegant design, where information, overprint details and the paper used (Antique Vellum Ivory, from Torrspapel brand) determine the final outcome.”


Julep Nail Parlors

July 15, 2012 | 2 Comments

Designed by Turnstyle | Country: United States

“Julep Nail Parlors, with their trend-setting colors and toxin-free products, are cozy yet luxurious salons for healthier manicures and pedicures. For Julep, nail color lies at the intersection of beauty and fashion. It allows grown-up women to play, step out of their comfort zone and experiment with color and style. The company ethos is grounded in the “girlfriend” power of women emboldening each other to be their most vital, beautiful, confident, and happy. Popular with celebrities such as Anne Hathaway and Kate Hudson, Julep names their enamels after the stars they are inspired by. Blake is a sunny yellow, January is that perfect Betty Draper red and Gwyneth is a classic pink.”


Snob Duck Handmade Soaps

July 6, 2012 | 1 Comment

Designed by Marios Karystios | Country: Greece

“Vasilis Douros, decided to create a handmade soap made of the purest stuff. His admiration of animals, (especially ducks) as he is a vegetarian, led to thechosen symbol.

We used the classic innocent looking rubber duck by contraries. A nice bow tie, clean and fresh but still with this snobbish look.

All Snob Duck soaps are 100% handmade & hand packaged using recycled paper. Made of extra virgin olive oil, greek herbs, fruits, honey & lots of love.”



July 5, 2012 | 1 Comment

Designed by Turnstyle | Country: United States

“SEVEN Salon isn’t interested in feeling like a spa, or in making you look like your favorite celebrity. Instead, with music spun by a live DJ, complimentary barista bar, and lights over the cutting stations that provide a feeling a being “on stage,” it exudes a unique atmosphere of energy and vitality. The fashionable salon focuses on providing haircuts that defy trends by suiting a client’s distinctive facial structure and features best. SEVEN believes your hair is the most important thing you wear and that is says who you are as an individual.

WIth plans to expand its influence by taking its robust line of 25 hair care products national, SEVEN partnered with Turnstyle to reinvigorate their brand identity and product packaging to more closely capture the essence of its stylish salon experience. The large san-serif numeral 7 logo, with its bold diagonal stroke bisecting the package, exudes a sense of confidence. Minimal, modern typographic titling and a limited black, white and metallic color-palette evoke a sense of fashion luxury. Boxes unify and enhance the on-shelf presence and further create a sense of premium sophistication.”


Student Work – Dave McAnsh

June 23, 2012 | No Comments

Designed by Dave McAnsh | Country: Canada

“Superior traditional male grooming has always stood for its attention to detail. The closeness of a shave can be the differentiating factor between standing out as a man of distinction or fading into the crowd as just another ordinary guy. Macleran’s positioning line “Outer expression for the inner man” communicates this sense of refinement.

Raw materials paired with clean modern colours and textures makes for a masculine yet sophisticated image that pays homage to the brand’s timeless role while celebrating its contemporary style.”


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Lovely Package

Curating the very best packaging design