Lovely Package

Curating the very best packaging design

Mini Giants

December 10, 2009 | 2 Comments

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Designed by Camilla Lilliesköld Design & Art Direction | Country: United Kingdom

“CLD&AD were brought in to help with the autumn 2009 launch of Mini Giants, a new on-line premium children’s brand. Camilla suggested creating the “Mini Giants” as actual characters inhabiting the Mini Giants world, to give the brand the quirky identity the brief required. After commissioning a five way pitch, illustrator Nila Aye was briefed to interpret the world of the Mini Giants and to create the Mini Giants characters themselves. The team then went on to design all of the branding, the website, and the packaging for this high-end brand. For the packaging, CLD&AD suggested the use of the Mini Giants characters as stickers, in order to create a cost effective, fun and surprising offer, which would be different every time.”

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AIAIAI A-Stand

December 9, 2009 | 4 Comments

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Designed by AIAIAI | Country: Denmark

“The A-stand is designed to serve a functional and practical need in improving the ergonomic work position at your workstation.”

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Dutch Summer Bux

December 8, 2009 | 3 Comments

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Designed by Toko Design | Country: Australia

“Dutch Summer is a contemporary outdoor furniture company based in The Netherlands. Toko is Dutch Summers creative partner, besides packagingwe designed, the identity, patterns, fabrics and prints. This particular packaging is for the ‘Bux’ a Chesterfield inspired stool. The packaging is based on the Dutch Summers identity.”

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Rellana Hair

November 27, 2009 | 5 Comments

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Designed by Ogilvy & Mather Frankfurt | Country: Germany

“A highly cost-effective promotion for Rellana Hair®—a range of fringed yarn—with the potential to convince wool buyers directly at various points of sale. In order to demonstrate the typical character of the wool at first sight, faces were printed on the labels around the balls of wool as a winter special. Therefore, the packaging communicated the main use of the yarn: It is perfect for scarves and hats.”

Klein Tools

November 18, 2009 | No Comments

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Designed by Philip Spradley | Country: United States

“Hand-painted, old hardware store signage was the inspiration for this line of hand tools from Klein. Combined with bold, quirky tag lines, the packaging reflects quality and has substantial shelf-presence.”

via Packaging of the World

Student Work – Sarah Déry

November 16, 2009 | 15 Comments

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Designed by Sarah Déry | Country: Canada

This package was developed to solve the problem of neatly disposing of caught vermin by building the trap itself into a mini, rodent-sized coffin. With a simple slogan atop the box (Oh My God! Mouse Trap) the container can be opened using the lid… or not, for the more squeamish pest catchers among us. Déry designed the trap whilst studying under professor Sylvain Allard at UQAM in Montreal.

No animals were harmed in the making of this packaging.

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Linnea’s Lights

November 12, 2009 | 2 Comments

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Designed by Funnel | Country: United States

Absolutely gorgeous vintage-inspired packaging featuring chipboard containers and beautiful, die-cut labels.

“Linnea’s Lights™ candles combine all natural soy wax, lead-free cotton candle wicks, pure essences and fine fragrances to create clean burning, perfectly scented and highly aromatic candles. All of Linnea’s Lights™ natural soy candles are meticulously hand-poured in small batches. Custom die-cut labels printed in metallic gold create a subtle flicker of light with fragrance related ink colors rubber stamped expressing the handmade nature of the product while providing a cost effect way to designate ever changing fragrances. The basic packaging materials relate to the purity of the product while the ornate detail of the old world package inspired design communicates a sophisticated attention to quality.”

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Superdrug Handy Wipes

October 27, 2009 | No Comments

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Designed by Turner Duckworth | Country: United Kingdom

The creative use of photography for Superdrug’s Handy Wipes make this product fun and approachable, not to mention that it helps it stand out on shelf in a sea of moist wipe products.

Volta Batteries

October 26, 2009 | 7 Comments

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Designed by ACME Industries | Country: Romania

Unique colourful packaging for Volta Batteries.

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Green Genius

October 21, 2009 | 3 Comments

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Designed by Hub Strategy | Country: United States

“In designing this packaging, we focused on a couple key things 1) make it as environmentally friendly as humanly possible, we did so by using 100% recyclable craft board that is 60% post consumer waste and printing with UV inks to make as little impact on the Earth as possible. And 2) design a trash bag package that is actually nice to look at. This included the obvious Glad/Hefty burst, bevel and glowing color madness as well as not falling into the classic “green” pitfalls we all know (i.e. a forest background and a leaf-inspired logo).

With these things driving the design, we created a line of packaging that feels high-quality and pops off the shelves because it sits back”

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Lovely Package

Curating the very best packaging design


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