Lovely Package

Curating the very best packaging design

Student Work – Kristin Agnarsdóttir

January 21, 2011 | 5 Comments

Designed by Kristin Agnarsdóttir | Country: United States

Kristin recently graduated with an M.F.A. in Graphic Design from the Academy of Art University in San Francisco, California. The program emphasized conceptual and critical thinking alongside typographic excellence, visual storytelling and solid craft skills.


Plant Your Dreams and Let Them Grow

January 14, 2011 | 9 Comments

Designed by Sophia Georgopoulou | Country: Greece

“The actual tulip flowers and their unique names (e.g. Red Emperor, Pink Diamond, Sweetheart, etc.) inspired me to create a series of ecological and interactive self promotion package-gifts for 2011 containing tulip bulbs. The illustrations created on the packs were inspired by the name of each unique tulip.”



January 11, 2011 | 7 Comments

Designed by The Moderns | Country: United States

“Berry+ is a 95% berry-based, 100% plant-based laundry soap. Unlike conventional detergents that come in a heavy plastic jugs, Berry+ comes in a tiny microdose (2ml – a little less than half a teaspoon) capsule. Each microdose has enough concentrated soap to clean up to 30lbs of laundry (or any size load in between). The outer packaging is 80% non-GMO, plant-based bio-resin clam shell.

The product represents a a disruptive design innovation in the laundry space. Berry+ works any way you do laundry (HE machines, front-loaders, top-loaders, or in the sink) and is cold water-formulated. The packaging is so light that it takes 3.67x fewer trucks to transport Berry+ than leading detergents that come in a jug.

The Moderns, a multidisciplinary branding agency and design think tank based in Manhattan, developed the packaging, branding, and go-to-market strategy for Berry+.”


Student Work – Heesun Kim

January 10, 2011 | No Comments

Designed by Heesun Kim | Country: United States

Artist Edition Clif Bar: The goal was to create a limited artist edition Clif Bars for two of the flavors. As seen by “Cool Mint Chocolate” and “Cranberry Apple Cherry” flavors, the color palette reflects on the flavors. The concept was to show ordinary animals doing extraordinary things with the help of Clif Bars.”


Student Work – Mark Johnson

January 6, 2011 | 9 Comments

Designed by Mark Johnson | Country: United States

“One of the five in-store brands living inside of Best Buy, Dynex has had an aesthetic following that looks like it fell out of 1989. Looking to revitalize the Dynex brand, I decided to start from the ground up, using an iso-grid as a foundation. In order to revitalize the brand I introduced a new logo as well as new reduced packaging, which contains large and easily identifiable technical drawings.”



January 3, 2011 | No Comments

Designed by Bedow Creative | Country: Sweden

“Packaging for the wall hook Point from Essem Design. The hook comes in black, white or red and in three different sizes—single, double or quadruple.”


Student Work – Tyler Hamilton

December 30, 2010 | No Comments

Designed by Tyler Hamilton | Country: United States

“Dr Bronner’s liquid soap, lotion, bar soap, body balm, and 4 pack sampler of shampoo, conditioner, soap, and lotion.”


Minimalist Effect in the Maximalist Market

December 23, 2010 | 8 Comments

Produced by Antrepo | Country: Turkey

Our latest project is about simplicity and we try to find alternate simple versions for some package samples of international brands. We think almost every product needs some review for minimal feeling.”


Student Work – Erin Mercurio & Audrey Raudabaugh

December 17, 2010 | 1 Comment

Designed by Erin MercurioAudrey Raudabaugh | Country: United States

“A flexible identity/packaging system created in collaboration with Audrey Raudabaugh for a brand we created, Janey. Inspired by the name Johnny Appleseed, we wanted to create a line of at-home gardening products that filled a marketing void we found for the young, independent woman.”



December 12, 2010 | No Comments

Designed by Wink | Country: United States

“Entrepreneurs from Australia decided to start a candle company. They approached Wink to develop  branding and packaging for Muse Perfumery for 8 fragrances for their diffuser reeds & oils and candles. All of their candles are hand made and all natural. Therefore, we created the patterns for each fragrance to reflect the floral & fruit scent of each candle. We recommended that each candle be housed within a wood based package. A hand applied letter press label added to the uniqueness and hand made nature of the candles.”


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Lovely Package

Curating the very best packaging design