December 12, 2010 | No Comments
Designed by Wink | Country: United States
“Entrepreneurs from Australia decided to start a candle company. They approached Wink to develop branding and packaging for Muse Perfumery for 8 fragrances for their diffuser reeds & oils and candles. All of their candles are hand made and all natural. Therefore, we created the patterns for each fragrance to reflect the floral & fruit scent of each candle. We recommended that each candle be housed within a wood based package. A hand applied letter press label added to the uniqueness and hand made nature of the candles.”
November 5, 2010 | No Comments
Designed by Harpreet Singh | Country: India
“Slide-in box packing for Sivaana. This particular series of 3 box sizes is for show piece items consisting of a wide range of marble, brass and crystal items. This series is called the @Home collection and the focus is on nature and geometrical figures.”
November 2, 2010 | No Comments
Designed by Kevin Kwok | Country: United States
“The redesign of General Electric CFL light bulbs is aimed to bring a friendlier shelf presence through the use of basic informative graphics. An advantage of the redesign is the ability to stack the packages together to complete the graphical form of a CFL light bulb. The top and bottom of each package might look familiar, they graphically resemble what the top and bottom of a CFL light bulb. Also something to note is each wattage has it’s own color identity.
The redesign also considered the environment, the new design is packaged with post consumer cardboard rather than calm shell plastic. This ensures the use of less natural resources and therefore less impact on the environment. GE would also allow consumers to put old CFL light bulbs back in these packages and mail them back to be recycled.”
October 30, 2010 | No Comments
Designed by Mariella Leal | Country: Brazil
“Minimalist paint can designs for Colorcril. The idea is to categorize the product by color. The color of the can is the same color as the paint inside.”
October 28, 2010 | No Comments
“Pure Coal®, a 100% natural bamboo charcoal, is a sustainable alternative to traditional charcoal. The product offers consumers a delicious and playful barbecue experience, while maintaining the Kingsford’s guarantee of quality.”
October 15, 2010 | No Comments
Designed by DG+Design | Country: Brazil
“Gloss is a mirror polished stainless steel housewares collection. The packaging range includes brown kraft paper boxes with no printed information. It’s designed this way to allow using the boxes like a modular system (to fit different items into each box). Info about the contents is displayed by the off-set printed label. The stencil type lettering is cut through the carton showing the inside violet silk wrapping paper. A paper tag completes the entire packaging.”
October 13, 2010 | 1 Comment
“Objective: Kmart needs to connect with its demographic on a psychological and emotional level to communicate quality and sophistication through strong product design and establish a deep brand loyalty throughout its many locations. Kmart also needs to focus on their customers needs as apposed to just their wants. The objective of this project was to redesign Kmart’s packaging by developing a revitalized and refocused branding system. This was a collaborative project with four other students to create a house of brands for a new Kmart that will bring it above and beyond its competition, Target.
October 11, 2010 | No Comments
Designed by Kleivan Schnitler | Country: Norway
“As far as paint packaging goes, this example is by far the most attractive. The simple typesetting and vibrant use of colour certainly make it jump off the shelves at the hardware store. Isn’t that the objective of good retail packaging? Mission accomplished.”
Steen-Hansen is a one of the oldest paint factories in Norway (since 1932), based in Bergen.
September 30, 2010 | No Comments
Designed by José Luis García Eguiguren | Country: Spain
“Armormount its a client based on New York – USA. With such a small budget Gworkshop had to redesign the brand and the packages. For this project there were a few limitations such as using the images that the client had. The idea was to let the product be the protagonist of the box by its form and boldness. The color is represented by the main lines of armormount – premium TV mount products.”
September 27, 2010 | No Comments
Designed by Neumeister | Country: Sweden
“Input: It was Orrefors, and designer Erika Lagerbielke, who were given the great pleasure of producing the official gift from the people to the Swedish Royal Wedding couple. This exclusive royal set of glasses is not available for the public, but a very similar “retail version” was created and named “Divine”. How could this set of glasses benefit from the Royal one, without being too ingratiating and finally get a life of its own?
Output: With the design- and communication concept “Love is Divine” the parallel to the royal set of glasses is rather obvious, as long as the Royal Wedding is on the agenda. When, however, all memories of the wedding have declined, the concept lives on and could easily be transformed in to almost anything; Dining is Divine, December is Divine… Always with an appropriate illustration. Neumeister delivered the main concept, packaging design, ads, sales material ; brochure, point of sale material, etc.
Outcome: Huge media attention. Just released.”