January 9, 2010 | 2 Comments
Designed by McLean Design | Country: United States
“Sunsweet Herbal Waters is a functional water-based beverage steeped with a combination of traditional and exotic herbs, lightly sweetened with organic juices for a unique tasting, intelligent drink. Moving away from mainstream
trends of over-processed, artificial foods and bright color schemes, Sunsweet Naturals is an intelligent and serene contradiction to the norm.The design is almost botanical in its presentation of exotic herbal ingredients, a delicate balance of efficacy, botany, and peaceful optimism. The tactility of using real materials — textured paper, sleek glass, and matte finish — helps to highlight the natural aspects of the products and reinforces what Sunsweet has come to call its “serene authenticity.”
December 13, 2009 | No Comments
Designed by Best in Park | Country: Australia
Great package design from Best in Park. This Australian company was borne from a desire to find the perfect lead for our much-loved four legged friends.
December 10, 2009 | 2 Comments
Designed by Camilla Lilliesköld Design & Art Direction | Country: United Kingdom
“CLD&AD were brought in to help with the autumn 2009 launch of Mini Giants, a new on-line premium children’s brand. Camilla suggested creating the “Mini Giants” as actual characters inhabiting the Mini Giants world, to give the brand the quirky identity the brief required. After commissioning a five way pitch, illustrator Nila Aye was briefed to interpret the world of the Mini Giants and to create the Mini Giants characters themselves. The team then went on to design all of the branding, the website, and the packaging for this high-end brand. For the packaging, CLD&AD suggested the use of the Mini Giants characters as stickers, in order to create a cost effective, fun and surprising offer, which would be different every time.”
December 9, 2009 | 5 Comments
Designed by Nimrod Gavish | Country: Israel
The clean white faceted look of this wrapping would be sure to go with any flower type or colour, making it a versatile packaging solution for a high-end florist.
December 3, 2009 | 2 Comments
Designed by cul-de-sac | Country: Australia
“From the classically stylish through to the fun, the timeless and ‘just because’ designs, all French Navy note cards feature either a matching or complementary lined envelope for that special finishing touch.”
November 27, 2009 | 5 Comments
Designed by Ogilvy & Mather Frankfurt | Country: Germany
“A highly cost-effective promotion for Rellana Hair®—a range of fringed yarn—with the potential to convince wool buyers directly at various points of sale. In order to demonstrate the typical character of the wool at first sight, faces were printed on the labels around the balls of wool as a winter special. Therefore, the packaging communicated the main use of the yarn: It is perfect for scarves and hats.”
November 26, 2009 | 4 Comments
Designed by Carl Bender | Country: United States
“By presenting a fictitious worst-case scenario as genuine the Anarkon project questions the influence of corporate, branding and advertising power in a culture consumed by consumption. Its goal is to encourage citizens to examine their response to commercial messaging and to play a more active role in determining the limits of corporate power in American society.”
November 19, 2009 | 2 Comments
Designed by Jones | Country: United States
“IdeaPaint turns virtually anything you can paint into a dry-erase surface. Big graphic elements emphasize the product’s simplicity. 50 square feet. Mix THIS into THAT with the STICK.”
November 4, 2009 | 10 Comments
Designed by Colm Keller | Country: Sweden
“This is my Masters thesis project at HDK in Göteborg. It highlights the issue of increasing long-distance relationships and the drawbacks of computer mediated communication.
I wanted to include the reflective, relaxing qualities of crafts as way to build an emotional bond between users and the object.
It also hopes to open a dialogue about how we will value our digital artifacts in the future – our digital heirlooms.”
October 30, 2009 | 7 Comments
Designed by GS Design | Country: United States
“400 Costumes to Die For is GS Design’s 2009 annual self-promotional piece. Designed to help recipients decide what to be for Halloween, the piece consists of two custom-made, 20-sided dice – one with 20 modifiers, the other with 20 nouns – that together offer 400 possible original costume combinations. (Zombie Elvis, Kung-fu Jesus, M.C. Mollusk, etc.) The dice are packaged inside an illustrated cylindrical tube that rotates to line up heads on different bodies. The tube is an economical one-color hot stamp on black paper. The instructions were printed as one-color paper labels and affixed to inside of the lid.”