November 23, 2011 | 3 Comments
“A fictional school project redesigning Aalborg Jubilæums Akvavit. This product is a celebration of the 100 year anniversary of Aalborg Taffel Akvavit, 1846. Our intention with the redesign was to reach a younger target group, while still having the elderly consumers in mind.
We have made a new label for the new bottle, but kept the current traditional logotype. One of things that is recognizable with this liquor is it’s taste of oak, which we chose to highlight.
The gift packaging is handcrafted in oak, will be more expensive than just the bottle, and will be a preferable luxury choice as an anniversary present.”
November 14, 2011 | 1 Comment
Designed by Stig Bratvold | Country: Norway
“Curious Mixture is a supérieur French Absinthe Les Blanche. The name is inspired from the curious mixture of herbs that are put together to make this Absinthe. The black bottle gives it a mysterious character.”
November 8, 2011 | 2 Comments
Designed by Retno Hadiningdiah | Country: Australia
“The brief was to create packaging for a premium of absinthe. I chose the name The Black Sheep because of the misconception of absinthe being hallucinatory.”
November 7, 2011 | 4 Comments
‘Design a contemporary range of packaging for The Body Shop that unites their brand values with the premium nature of the products.’
“This concept takes the Body Shop back to its roots. The tickets allow the design to display the provenance the product does not justify and underpins the five core brand values.”
October 20, 2011 | 6 Comments
Designed by Sam Kittinger | Country: United States
“These re-designs of classic Parker Brothers board games stemmed from a desire to de-construct the overdone packaging board games nowadays are so known for. Drawing inspiration from vintage, modernist game box designs, these re-inventions focus on simplistic imagery, experimental typography, and limited color schemes.”
October 14, 2011 | 9 Comments
Designed by Alex Sophocles | Country: United States
“The intention behind shifting Higgin’s Brand India Ink from a lower brow appeal to a higher brow appeal was necessary. The heritage of the ink dates back to 1888, so the elementary logo and the plastic bottle had to go. The result: a hand crafted and carefully stained wooden box containing an artisan-intended calligraphy kit with an aesthetic that fits the bill.”
October 6, 2011 | 8 Comments
“Milko is a Swedish milk producer. There has been a recent downward trend in sales, our task was to make a redesign to boost sales on milk. Bottled water and vitamin supplements have increased in sales, we want to highlight milk as a healthy and natural alternative. By focusing on the freshness we gave a new input on milk.”
October 3, 2011 | 1 Comment
Designed by Espen Hansen | Country: Norway
“The essence of this exclusive alcoholic product is the long history of the brand and the storage time of the products.
Since Gin does not have a particularly the long storage time (2 – 5 years) I chose to create a concept that is based on real history, to give the product added value. I have decided to use materials that existed at the time AO Vinje lived which gave me a color palette that I am very happy with.
The box is covered with veneer that has the same color as the juniper bushes. The inside of the box is covered in dark gray wool, which was a very common matrialet in regions where AO Vinje grew up in. The bottle has a modern shape with a cap made of wood and silver.
The design of the label is engraved, then the added bronze and gold to lift the text from the clear, transparent background. Typography of the main logo is a modern remake of old Norwegian typography dating back to the Viking age.”
October 1, 2011 | 5 Comments
Designed by Senem Demirayak | Country: Turkey
“This is a welcoming kit for the freshman students and potential students of Istanbul Marmara University, Graphic Design Department. It is a little box which includes a poster, notebook, mug, stickers and pins. The cover of the box, which is also a poster, is a brief and fun survey for students showing creative paths, if they choose to study graphic design.”
September 27, 2011 | 8 Comments
“The brand is named Real Juice with the idea of how the brand should be. That is friendly and subtly quirky. ‘VAG Rounded’ is used for the logotype to suit the characteristics of the brand. Real Juice is aimed at mid market consumers. I wanted to create a sense of familiarity and comfort by borrowing the fundamental aesthetics of real fruits. That is achieved through minimal and careful execution via photography and typography.”