September 17, 2011 | 1 Comment
Designed by Caroline Saridewi, Gina Chang, Molly Weber & Sanna Luuka | Country: United States
“This project began with a question, If Target opened up a higher end store to compete with Crate & Barrell and WIlliam Sonoma, then how would they brand their products? Aero is the answer.
Aero is the line of branded house products that would be sold in Aero Stores. The line of departments are endless, however, we focused on office and performance products.
Aero store is targeted to deliver upscale quality home products and services in a friendly and sophisticated way. This store will be catered more to city dwellers and those who can choose to live a comfortable more rustic and modern design lifestyle. Aero’s brand promise is to consistently deliver the highest quality, design forward products to our shoppers. Our commitment is to provide our guests with a superior shopping experience.
Taught under Michael Osborne at Academy of Art San Francisco.”
September 16, 2011 | 5 Comments
Designed Amy Nortman | United States
“Bonafide is a concept brand and product line that I named and created from scratch. The idea was to design a modern take on the tradition of Southern hospitality, creating a genuine Southern eating experience through beautifully handcrafted baked goods that anyone can access and enjoy, but taste as if ones own grandmother has baked them herself. The look and feel are designed to reflect this sentiment, and the illustrations to create a simple and friendly-fun, yet effective way to communicate.”
September 15, 2011 | 15 Comments
Designed by Brandon Sim | Country: Singpore
“As a part of my packaging class at Nanyang Polytechnic School of Design in Singapore we were asked to create a new cafe brand/identity and to design the packaging. The design was inspired by victorian patterns and laser cutting was used in making the coaster and the P.O.P. box.
September 13, 2011 | 8 Comments
Designed by Kyle Hebert | Country: United States
“Cheese! This conceptual project draws inspiration from a mouse’s favorite food to package itself in a unique and creative way. Giving the Victor brand a new and fresh look, the Victor Cheese Wedge would put a smile on the customers face at a time when it is most needed. Each package contains two wedge shaped mouse traps that can been seen through its swiss cheese inspired holes.”
September 7, 2011 | 6 Comments
“360 is a new line of IP security camera that connects via Wi-Fi, so the viewer can access the camera from a remote location on their laptop or smartphone. Its rotating feature informed the name and the logo of the product.
Since the client was low on budget, we decided to put the camera in a plain cardboard box, and put all the branding and the information about the camera on a separate sleeve that wraps the box. A low-cost solution while still maintaining visual aesthetic and the security of the product itself.”
September 7, 2011 | 4 Comments
Designed by Sergey Grigoryan | Country: United States
“Vitale was a pet food packaging project. I designed a line of dog food for the animal lover who wants to feed there dog quality and nutritious and natural food. The whole line features the ingredients on the front with a characterized dog that personifies the pet as mans best friend. Butcher paper is also used to give the product a handmade/small batch and more natural feel.”
September 6, 2011 | 4 Comments
Designed by Anh Pham | Country: United States
“The Eames Office is dedicated to communicating, preserving and extending the work of Charles and Ray Eames. They feel that all three of those dimensions are important to keeping the office useful and vital. Charles and Ray’s work was the result of a way of looking at the world—a design philosophy and process that is worth sharing in many different dimensions. They also believe that creating wholly new works is as consistent with that philosophy as restoring and distributing classic ones.
Overall I wanted to capture the Essence of Eames and their design philosophy, fun, and energy. As my exploration continued, my concept started to revolve around their Plywood Molded Elephant, patterns, and other modern toys. As result from my research, I found the elephant to be the most unique, playful, and universally fun. It speaks to a broad audience of all ages, sexual orientation, or whether or not they know about Charles and Ray Eames.
This is skincare that can be left on the counter and gives that sense of sophisticated personified fun that Eames designs are known for.”
August 30, 2011 | 7 Comments
Designed by Danielle Mitchell | Country: United States
“This project was based on a lyric or song from The Beatles. I choose the song “Taste of Honey” and turned it into a honey brand. To showcase the variety of flavors in an elegant way, I designed a minimal type treatment and paired it with a honey comb pattern. The elements of the honey comb pattern also make the the bee and flower icons shown throughout the packaging and recipe cards.”
August 28, 2011 | 4 Comments
Designed by Valentin Bussard | Country: Switzerland
“Packaging and innovative light bulbs with three simple lines 60 watts, 75 and 100 available in 3 colors. By keeping the dimensions packaging standard, two cuts on an angle can change complete the look of the package and provides an opportunity for customers to view the bulb being as well protected as in a conventional box.”
August 26, 2011 | 7 Comments
Designed by Kyla Tom | Country: United States
“yum. is a playful and fictional chocolate bar brand I created for a class in college. We had to create a brand identity and theme as well as the packaging. The idea behind yum. is to embrace the simplicity of chocolate. Chocolate is a joyful experience that can be felt as soon as it hits the tongue. Ultimately, this experience can be summed up in one word: yum. Color pops were brought in to a stark white background to hint at the burst of flavor and the fulfilling experience as soon as the chocolate is eaten. When the packaging is opened, the chocolate bars smile, bringing in a fun and playful nature to the brand. Simple, delicious chocolate. That is yum.”