Lovely Package

Curating the very best packaging design

Student Work – Academy of Art University

July 20, 2011 | 5 Comments

Designed by Adam Deleeuw, Laura Davis, Phoebe Mak & Harshyla Singh | Country: United States | Fonts: Gotham, Tungsten, Garamond Premier, Clarendon, URW Wood Type, FIdo

“We are students at the Academy of Art University, San Francisco. The following group project was done for Michael Osborne’s Package Design 4 class.

The assignment was to rebrand Costco, keeping in mind a brand matrix, that consists of a “House of brands” and “Branded house.” Kirkland being the dominant private brand for Costco was considered the “Branded house” and a line of hypothetical private labels were designed for the “House of brands.”

Within Kirkland, we categorized the brand into six lines:  bath, cleaning, paper goods, apparel, home and food products. Within the hypothetical private labels, we created the following : Ollie’s Baking Co. which is Costco’s bakery and cafe, Counter 74, a premium line of chef quality kitchen equipment, and Noc Noc which is an eco-friendly kid’s line. The entire project consisted of almost 80 – 100 fully comped items.”

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Student Work – Kingston University

July 18, 2011 | 2 Comments

Designed by Kylie-Ann Homer, Sadie Hines-Dedman & Senwelo Foster | Country: United Kingdom

“Rosy Lee’s Remarkable Remedy are soluble tea pills, which were created in order to illustrate the medicinal qualities of tea. Tea is often used to relieve the stresses and strains of everyday life, and Rosy Lee’s allows for a quick release in the form of 5 soluble tablets that will dissolve in boiling water to create a relieving brew. Rosy Lee’s comes in three varying strengths to suit different needs, the coloured dot on the packaging signifies the strength of the tea.”

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Student Work – Miguel Molina

July 17, 2011 | 3 Comments

Designed by Miguel Molina | Country: Canada

Brief: Create a sophisticated identity and packaging that reflect The Bitter Chocolatier’s luxury offering and ironic humour.

Solution: The brand has an edge. The elegant look contrasts sharply with its ironic humour. Poking fun at himself, The Bitter Chocolatier tells his tales of misfortune throughout his life through the different flavours. The product differentiates itself from other brands while entertaining the consumer.”

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Student Work – Lauren Elise Cassar

July 16, 2011 | 5 Comments

Designed by Lauren Elise Cassar | Country: Australia

“A wool store -Rust Suffolk is a fictitious store which overall encapsulates the spirit of the Australian woolen culture, combined with a modern day look to attract the inner city client. My design solution employs the soft coloured tones of natural wool, the packaging formulated to be naturally bought and given as a gift, for small woolen accessories such as gloves and socks. Tags were also designed, to be simply wrapped around a ready made scarf using twine.”

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Student Work – Allison Braunstein

July 13, 2011 | 3 Comments

Designed by Allison Braunstein | Country: United States

“The project was to brand a line of baked goods that would be sold in specialty stores. Barish Bakers is a line of baked goods inspired by my great grandmother Anne Barish. Her legendary recipes were a hit with everyone. The design was inspired by Marthas Vineyard, where she spent every summer. The packaging was also inspired by Victorian illustrations.”

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Student Work – Pau Puig Vázquez

July 12, 2011 | 1 Comment

Designed by Pau Puig Vázquez | Country: Spain

“In a market as saturated as the milk, comes Onlymilk, a new brand with the intention communicate the purity of milk. An all white package with only the necessary information highlighting the various types of milk.”

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Student Work – Conor Whelan

July 11, 2011 | 7 Comments

Designed by Conor Whelan | Country: Ireland

“The idea was to create a package of two eggs, ideal for someone living on their own or someone who just wants to make a quick meal and doesn’t require the standard 6 eggs. I wanted to create an interesting package that was aesthetically pleasing, functional, and simply enjoyable to hold. Each packaging features two eggs along with two easy recipes to make meals for one, which are revealed when the egg chamber is opened.”

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Student Work – Caroline Brickell

July 6, 2011 | 5 Comments

Designed by Caroline Brickell | Country: United States

Beijing Buffet Fortunes are a cheeky take on an assignment to design packaging for a product native to the United States. (Many Americans are unaware that the fortune cookie originated in San Francisco!)

Each animal represents one of the twelve parts of the Chinese Zodiac. Squeeze their cheeks and voilà! Out pops your fortune. The innovative shape, cut from a single piece of cardstock for easy assembly, protects the cookie inside from breaking. Collecting the entire set is a challenge that’s sure to encourage repeat customers!”

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Student Work – Marry Tonnu

July 5, 2011 | 1 Comment

Designed by Marry Tonnu | Country: United States

“Package Design for Cashmere Cream Soda, a gourmet cream soda company looking for a refreshing design that would appeal to a large demographic. These soda’s come in a variety of flavors. The colors used throughout the design are meant to represent to flavor of the soda; a delicious fruit paired with vanilla.”

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Student Work – Niamh Richardson

July 1, 2011 | 4 Comments

Designed by Niamh Richardson | Country: Ireland

“The project was self-directed and the students were invited to write their own brief on whatever interested them the most. I chose to create an identity and packaging design for a fictional chocolate company called ‘Cacao Monkey’. The text on the front of the packaging was die-cut by hand into rough brown paper, chosen to suggest the organic chocolate. This reveals the bright aluminum foil beneath, which distinguishes each flavour of chocolate. The minimal design reflects the simple, honest ethics of the brand: organic, fairtrade and eco-friendly.”

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Lovely Package

Curating the very best packaging design


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