Lovely Package

Curating the very best packaging design

Student Work – Phoebe Mak

July 24, 2011 | 2 Comments

Designed by Phoebe Mak | Country: United States

“The assignment was to redesign an existing brand of wine in the market today. I chose Beaulieu Vineyard as my brand and designed labels for a lower end Cabernet Suavignon and Chardonnay and a higher end Cabernet Sauvignon along with a wine case.”

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Student Work – Larisa Mamonova

July 21, 2011 | 16 Comments

Designed by Larisa Mamonova | Country: United States

“Russky is a project for logo class where we had to come up with a hotel idea. I decided to go with Russian theme for my hotel idea.  Russky would be a prestigious and luxurious boutique opening it’s location in the heart of San Diego. The hotel will have identity and branding system to appeal to hip and urban  young professionals, ages 25-40. The unique challenge of this task was not to relay on stereotypical elements of Russian culture that American audience is most familiar with, instead I decided to look beyond commonly known novelties. I searched for inspiration from vintage documentation during Soviet Era, 40’s and 50’s Russian fine art, and of course propaganda posters.  The key was to combine all those traditional and historical features with the clean look of contemporary design movement. With that combination of ingredients I was able to give a fresh look to a familiar subject of Russian constructivism and old world charm. Russky hotel is a history driven concept without looking dated provides an ultimate New Russian experience that is integrated into brand’s sensibility through luxurious accommodations and attention to detail.”

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Student Work – Academy of Art University

July 20, 2011 | 5 Comments

Designed by Adam Deleeuw, Laura Davis, Phoebe Mak & Harshyla Singh | Country: United States | Fonts: Gotham, Tungsten, Garamond Premier, Clarendon, URW Wood Type, FIdo

“We are students at the Academy of Art University, San Francisco. The following group project was done for Michael Osborne’s Package Design 4 class.

The assignment was to rebrand Costco, keeping in mind a brand matrix, that consists of a “House of brands” and “Branded house.” Kirkland being the dominant private brand for Costco was considered the “Branded house” and a line of hypothetical private labels were designed for the “House of brands.”

Within Kirkland, we categorized the brand into six lines:  bath, cleaning, paper goods, apparel, home and food products. Within the hypothetical private labels, we created the following : Ollie’s Baking Co. which is Costco’s bakery and cafe, Counter 74, a premium line of chef quality kitchen equipment, and Noc Noc which is an eco-friendly kid’s line. The entire project consisted of almost 80 – 100 fully comped items.”

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Student Work – Kingston University

July 18, 2011 | 2 Comments

Designed by Kylie-Ann Homer, Sadie Hines-Dedman & Senwelo Foster | Country: United Kingdom

“Rosy Lee’s Remarkable Remedy are soluble tea pills, which were created in order to illustrate the medicinal qualities of tea. Tea is often used to relieve the stresses and strains of everyday life, and Rosy Lee’s allows for a quick release in the form of 5 soluble tablets that will dissolve in boiling water to create a relieving brew. Rosy Lee’s comes in three varying strengths to suit different needs, the coloured dot on the packaging signifies the strength of the tea.”

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Student Work – Miguel Molina

July 17, 2011 | 3 Comments

Designed by Miguel Molina | Country: Canada

Brief: Create a sophisticated identity and packaging that reflect The Bitter Chocolatier’s luxury offering and ironic humour.

Solution: The brand has an edge. The elegant look contrasts sharply with its ironic humour. Poking fun at himself, The Bitter Chocolatier tells his tales of misfortune throughout his life through the different flavours. The product differentiates itself from other brands while entertaining the consumer.”

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Student Work – Lauren Elise Cassar

July 16, 2011 | 5 Comments

Designed by Lauren Elise Cassar | Country: Australia

“A wool store -Rust Suffolk is a fictitious store which overall encapsulates the spirit of the Australian woolen culture, combined with a modern day look to attract the inner city client. My design solution employs the soft coloured tones of natural wool, the packaging formulated to be naturally bought and given as a gift, for small woolen accessories such as gloves and socks. Tags were also designed, to be simply wrapped around a ready made scarf using twine.”

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Student Work – Allison Braunstein

July 13, 2011 | 3 Comments

Designed by Allison Braunstein | Country: United States

“The project was to brand a line of baked goods that would be sold in specialty stores. Barish Bakers is a line of baked goods inspired by my great grandmother Anne Barish. Her legendary recipes were a hit with everyone. The design was inspired by Marthas Vineyard, where she spent every summer. The packaging was also inspired by Victorian illustrations.”

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Student Work – Pau Puig Vázquez

July 12, 2011 | 1 Comment

Designed by Pau Puig Vázquez | Country: Spain

“In a market as saturated as the milk, comes Onlymilk, a new brand with the intention communicate the purity of milk. An all white package with only the necessary information highlighting the various types of milk.”

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Student Work – Conor Whelan

July 11, 2011 | 7 Comments

Designed by Conor Whelan | Country: Ireland

“The idea was to create a package of two eggs, ideal for someone living on their own or someone who just wants to make a quick meal and doesn’t require the standard 6 eggs. I wanted to create an interesting package that was aesthetically pleasing, functional, and simply enjoyable to hold. Each packaging features two eggs along with two easy recipes to make meals for one, which are revealed when the egg chamber is opened.”

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Student Work – Caroline Brickell

July 6, 2011 | 5 Comments

Designed by Caroline Brickell | Country: United States

Beijing Buffet Fortunes are a cheeky take on an assignment to design packaging for a product native to the United States. (Many Americans are unaware that the fortune cookie originated in San Francisco!)

Each animal represents one of the twelve parts of the Chinese Zodiac. Squeeze their cheeks and voilà! Out pops your fortune. The innovative shape, cut from a single piece of cardstock for easy assembly, protects the cookie inside from breaking. Collecting the entire set is a challenge that’s sure to encourage repeat customers!”

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Lovely Package

Curating the very best packaging design


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