Lovely Package

Curating the very best packaging design

Student Work – Kathy Mueller

August 9, 2013 | 1 Comment

Designed by Kathy Mueller | Country: United States

“Clean Break offers tongue-in-cheek parting gifts for that not-so-special someone. The concept is a line of confections, gift cards, and gift bags to deliver a “dear john” break-up message with humor. Our hope is that mismatched lovers can share a laugh in what is naturally an awkward moment, and perhaps even start a lasting platonic friendship.

Candy product packaging, like the “Don’t be Bitter” Lemonheads, proclaims such messages as, “Someone once told me, when life gives you a lemon… dump him.” And the cards offer options such as “I hope you… A) Find love. B) Call me to hook up. C) Go to hell or D) Get an STD.”

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Student Work – Lacy Kuhn

July 15, 2013 | 7 Comments

Designed by Lacy Kuhn | Country: United States

“The Heartland line of breakfast cereals is a newly conceived experiment by the National Cereal Corporation. The marketing strategy is based on the celebration of breakfast cereal’s all-American roots. Each flavor will be named after a state’s nickname; the pilot being Beehive Honey Squares. The packaging seeks to stand out from the competition, a blatant contrast to the standard cereal box approach.”

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Student Work – Columbus College

July 12, 2013 | No Comments

Designed by Jessica Alley & Laura Courtright | Country: United States

“The packaging is part of a larger campaign which is based on the word I’mpossilble (read as I’m possible or Impossible) The call to action is to build awareness and fundraising for building sustainable education in Nicaragua, Laos, and Guatemala. The countries are all differentiated by color and have a di-cut of their country on the packaging.  When you purchase the pencils  the proceeds go to the country of you choice.”

Student Work – Cecilia Hedin

June 8, 2013 | 3 Comments

Designed by Cecilia Hedin | Country: United States

“Rhum Agricole is an exclusive rum that is distilled on the French island of Martinique in the Caribbean Sea. Compared to normal rum, rhum agricole is made out of freshly squeezed sugar cane juice, rather then from molasses.

When creating the new liquor brand, Fourteen Sixtyone, I was inspired by the old ocean fare and vintage maps (read pirates). The island of Martinique has the geographic coordinates 14°40n 61°00w, hence the chosen brand name.”

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Student Work – Mirim Seo

May 25, 2013 | 11 Comments

Designed by Mirim Seo | Country: United States

“The idea came from the fact that US markets toss out 15 billion dollars worth of fruits and vegetables each year just because they are bruised or discolored. But they are still fresh and edible. I felt there was an opportunity to stop the waste, so Ugly Fruit was born. Ugly Fruit is a stand that makes juice, jams, and dried fruits out of unattractive produce donated from our neighborhood grocery stores. Ugly fruit, pretty yummy!”

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Student Work – Westerdals School of Communication

May 24, 2013 | No Comments

Designed by Morten Johansen, Ida Dølplads & Marius Sunde | Country: Norway

“The brief asked for a new range of flavored honey from Honningcentralen, the leading producer of honey in Norway. Our idea was to create a series of product which made the user feel like a chemist in the kitchen, with honey acting as a complementary ingredient to a variety of dishes — we wanted to create a honey that could act as a tool that could turn the kitchen into a creative playground.”

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Student Work – Natasha Shubaly

May 19, 2013 | 4 Comments

Designed by Natasha Shubaly | Country: Canada

“These wine packages were designed as an interactive way for the consumer to try an assortment of wines. The One Week Wine Sample sets helps consumers get over bad days (job loss, failed exam, fender bender) or to celebrate good ones (birthdays, a raise, new house). The word fill-in lets people express themselves and transforms the package into an engaging experience.

Whether consumed by one person over a week, or shared one night with a few friends, these 1/2 litre wine boxes are perfectly proportioned for any day good or bad.”

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Student Work – Charlie Bailey

April 28, 2013 | No Comments

Designed by Charlie Bailey | Country: United States

“I redesigned Moritz Beer’s branding and labels for my packaging class at the University of Akron. I wanted to create a seasonal beer that could be enjoyed during the summer months.”

Student Work – Allison Chambers

April 26, 2013 | 1 Comment

Designed by Allison Chambers | Country: Canada

“In addition to brand development, this project called for creating a strategy to reduce packaging waste at baseball games. Nostalgic script from by-gone days inspired the logo. Fans can re-use their ‘Game Seasoned Nuts’ tin game after game, or even store a prized baseball. Season ticket holders get the branded tin holding their tickets, a coupon for nuts, and a baseball signed by the players. The goal of the project is to increase loyalty and fan base, while developing a sustainable, environmental solution.”

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Student Work – Megan Sarah

April 22, 2013 | 3 Comments

Designed by Megan Sarah | Country: Canada

“Lumis is an environmentally conscious candle company. I designed packaging for their tea-lights to honour this commitment to sustainability. A recycled cardboard container with a lid will protect the candles better during transport and also be re-sealable after opening. Once the candles are gone the consumer can re-purpose this container to store something else, or easily recycle it. Allowing the natural cardboard to show, and using simple graphics and a single colour makes it instantly apparent that the minimum amount of materials and resources were used for the package. The tactile qualities of the cardboard and natural inks convey quality while also providing effective and attractive storage.”

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Lovely Package

Curating the very best packaging design


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