March 18, 2011 | 1 Comment
“Package design for fictional, organic muesli and muesli bars, aimed at conscious and successful women, occupied with health and wellness.
All materials are from recyclable sources, the packaging itself is identical on every product, but color-labelled to categorize each separate taste. The transparent quality is to keep focus on the product itself, rather than actually hiding it from the consumers.
Furthermore, there is added a zip-lock, in order to preserve the quality of the product, as well as to enhance usability and functionality.”
March 14, 2011 | 7 Comments
Designed by Chul Lee | Country: United States
“My assignment was to create awareness through a sponsored company and create a call to action for global warming awareness.
Earth Hour is creating awareness with the support of General Electric’s lighting supplies. Informing the consumers to replace their bulbs, save money on their bills, as well as participate in the annual ritual of turning off the lights for one hour.”
March 6, 2011 | 1 Comment
“The brief was to make a package for Møllerens new (fictional) ecological muesli cereal series. The different flavours are Corn, Nut, and Blueberry/Black Crowberry.
The main target-group are strong, well-educated, urban women in the age 25-40, Who care about making an ecological choice for both their health and the planet’s. We named the product “Vilje”, it means WILL in Norwegian and is also a womans name.
We wanted to make something that was a clear alternative to the boring and simular competition. We focused on making a package that was easy to use and didn’t make a lot of mess for a quick breakfast. It is printed on 100% recycled paper. The design is inspired by the 1940′s propaganda posters directed towards woman and radiates energy, health and happiness.”
March 5, 2011 | No Comments
Designed by Martín Azambuja | Country: Uruguay
“The goal was to create a vintage Chocolate Bars with direct references to swiss design. The colors use in each pack represent the flavour of each chocolate bar.”
February 28, 2011 | 2 Comments
Designed by Tran Huynh | Country: United States
“Project Brief: To create a line of skin care products for an existing brand that is far removed from the world of cosmetics.
Brand: Omega SA is a luxury watchmaker based in Biel, Switzerland. Owned by the Swatch Group, it is one of the most known and recognized watch manufacturers in the world. Omega is defined by its pioneering spirit. Thus, I wanted to create a brand that is not only luscious and memorable, but also captures Omega’s long rich history. I decided on the name Gi (γη), which in modern Greek means Earth-—the origin of all human adventures.
Concept: Omega’s watch is the first and only watch that has ever been to the Moon. Thus, I chose Earth’s only natural satellite to be my main inspiration. The design is influenced by the magnificent scene of earth rise seen from the Moon. The project’s celestial palette was reduced to 3 main colors-—matte black, matte white, and pearlescent white. The bottles and jars are all in the basic shape of cylinders. Every effort was taken in order to make the typography the hero of the design. I wanted the type to look sophisticated and effortlessly beautiful to exhibit the luxury and timelessness of the brand, yet remain very modern and stylish to accommodate the young demographics. The in-store display was designed to follow the celestial theme. It was made to resemble one of the craters of the Moon that we can only get a glimpse of during the clearest of nights.”
February 27, 2011 | 4 Comments
Designed by Taylor Goad | Country: United States
“In the year 2050, America’s national debt has reached an all-time high of 150 trillion dollars. As such, they have decided that they can no longer afford traditional foreign aid. Enter Foreign-Ade, a traditional American lemonade designed to win the hearts of the people we’re currently invading and terrorizing.
Foreign-Ade is patriotic, propaganda and Americana at it’s finest. Foreign-Ade has added electrolytes to convert the infidels to democracy. Scientists speculate that repeated exposure to the drink will actually spread democracy around the world. If nothing else, it quenches a wicked thirst and makes Americans feel better about themselves.”
February 26, 2011 | 19 Comments
Designed by Helen Maria Bäckström | Country: Sweden
“The breif was to make a package with a second life.
Noo-Del is a playful and simpel packaging that will stand out on the shelves. The decor of a geisha refers to Asia and asian-food and the decor gets extra playful with the eating-sticks which gives the illusion of being the geishas hairpins. The effect is even more fun when you eat from the package!
The package is useful in several ways: it is easy to carry with, when adding water you can heat up the noodles in a microwave and eat direct from the the package which has a shape of a take-away-package when opening it
February 24, 2011 | 14 Comments
Designed by Lillian Cutts | Country: United States
“Stillier is a conceptual french gin, designed to appeal to female premium spirit buyers. The bottle design was influenced by the the delicate and feminine qualities of french lace. This embellishment is often used to adorn a woman making her feel romantic, provocative yet delicate. These are the qualities of this tripple distilled gin which is designed to appeal to women who often think gin is a hard, masculine drink. The curvaceous form of the bottle teamed with the intricate artwork proves that gin drinkers aren’t always who you think they are.”
February 23, 2011 | 2 Comments
Designed by Jackson Dickie | Country: Australia
“Australian Forensic Investigations is a documentary style series which reveals how forensic and science techniques are used in the solving of major crime and accident cases. To communicate the intricate aspects involved in the series, a chest was designed with features such as a concertina with concealed magnetics, invisibly attaching each DVD case. The chests anonymous facade masks its immediate identification.”
February 20, 2011 | 20 Comments
Designed by Andrew Capener | Country: United States
“The A-1 Scrabble designer edition. The purpose of this project was to revive an old, but loved game: Scrabble. The idea was to excite people about typography by giving them the ability to choose what font their scrabble set would come in. The set would come in the font of your choice or with an assorted font pack. The scrabble board and interior box are made out of solid walnut, and the exterior box is made from birch. Each of the 6 board pieces is magnetized to fit together perfectly and each piece slides nicely into its respective slot in the box and is secured by interior magnets as well. The interior of the exterior box as well as the bottoms of the 6 board pieces are lined with cork, to protect them while in use.”