April 15, 2011 | 7 Comments
Designed by Leslie Ortiz | Country: United States
“Pan, originally an old record shop, is a bakery in Brooklyn, New York. Inspired by the bakery’s location, I developed
two distinct solutions that reflect the influence of vinyl records and clustered, hand drawn street art.”
April 12, 2011 | 7 Comments
Designed by Erica Craig | Country: Canada
“A (fictional) winery in the Okanagan Valley wanted to create a unique and sustainable brand identity that embodied the youth and beauty of British Columbia.
The product is targeted towards males and females ages 25+. The whole inspiration behind the design of Kingswood stems the company wanting to create a sustainable brand. BC is known for it’s bountiful forests and I wanted to capture that but in a freshly refined way. I created a brand that focuses on showcasing the quality of the product by using a timeless, gender-neutral design.
March 24, 2011 | 5 Comments
Designed by Oussama Mezher | Country: Canada
“Although CD and DVD formats will certainly be replaced in the near future, I worked on a classification system which reduces the handling of plastic cases and complex envelopes, gathering all of the discs into a standard sized DVD box. The material used is made of simple recycled kraft chipboard, uses no glue and is printed in one color. The design allows generous space for the identification and description of content.”
March 22, 2011 | 6 Comments
Designed by Sofie Ehlers | Country: Denmark
Coffee Bag is a fictitious brand of instant coffee which is packaged in individual mesh bags, and is brewed the same way you would tea.
March 18, 2011 | 1 Comment
“Package design for fictional, organic muesli and muesli bars, aimed at conscious and successful women, occupied with health and wellness.
All materials are from recyclable sources, the packaging itself is identical on every product, but color-labelled to categorize each separate taste. The transparent quality is to keep focus on the product itself, rather than actually hiding it from the consumers.
Furthermore, there is added a zip-lock, in order to preserve the quality of the product, as well as to enhance usability and functionality.”
March 14, 2011 | 7 Comments
Designed by Chul Lee | Country: United States
“My assignment was to create awareness through a sponsored company and create a call to action for global warming awareness.
Earth Hour is creating awareness with the support of General Electric’s lighting supplies. Informing the consumers to replace their bulbs, save money on their bills, as well as participate in the annual ritual of turning off the lights for one hour.”
March 6, 2011 | 1 Comment
“The brief was to make a package for Møllerens new (fictional) ecological muesli cereal series. The different flavours are Corn, Nut, and Blueberry/Black Crowberry.
The main target-group are strong, well-educated, urban women in the age 25-40, Who care about making an ecological choice for both their health and the planet’s. We named the product “Vilje”, it means WILL in Norwegian and is also a womans name.
We wanted to make something that was a clear alternative to the boring and simular competition. We focused on making a package that was easy to use and didn’t make a lot of mess for a quick breakfast. It is printed on 100% recycled paper. The design is inspired by the 1940’s propaganda posters directed towards woman and radiates energy, health and happiness.”
March 5, 2011 | No Comments
Designed by Martín Azambuja | Country: Uruguay
“The goal was to create a vintage Chocolate Bars with direct references to swiss design. The colors use in each pack represent the flavour of each chocolate bar.”
February 28, 2011 | 2 Comments
Designed by Tran Huynh | Country: United States
“Project Brief: To create a line of skin care products for an existing brand that is far removed from the world of cosmetics.
Brand: Omega SA is a luxury watchmaker based in Biel, Switzerland. Owned by the Swatch Group, it is one of the most known and recognized watch manufacturers in the world. Omega is defined by its pioneering spirit. Thus, I wanted to create a brand that is not only luscious and memorable, but also captures Omega’s long rich history. I decided on the name Gi (γη), which in modern Greek means Earth-—the origin of all human adventures.
Concept: Omega’s watch is the first and only watch that has ever been to the Moon. Thus, I chose Earth’s only natural satellite to be my main inspiration. The design is influenced by the magnificent scene of earth rise seen from the Moon. The project’s celestial palette was reduced to 3 main colors-—matte black, matte white, and pearlescent white. The bottles and jars are all in the basic shape of cylinders. Every effort was taken in order to make the typography the hero of the design. I wanted the type to look sophisticated and effortlessly beautiful to exhibit the luxury and timelessness of the brand, yet remain very modern and stylish to accommodate the young demographics. The in-store display was designed to follow the celestial theme. It was made to resemble one of the craters of the Moon that we can only get a glimpse of during the clearest of nights.”
February 27, 2011 | 4 Comments
Designed by Taylor Goad | Country: United States
“In the year 2050, America’s national debt has reached an all-time high of 150 trillion dollars. As such, they have decided that they can no longer afford traditional foreign aid. Enter Foreign-Ade, a traditional American lemonade designed to win the hearts of the people we’re currently invading and terrorizing.
Foreign-Ade is patriotic, propaganda and Americana at it’s finest. Foreign-Ade has added electrolytes to convert the infidels to democracy. Scientists speculate that repeated exposure to the drink will actually spread democracy around the world. If nothing else, it quenches a wicked thirst and makes Americans feel better about themselves.”