Lovely Package

Curating the very best packaging design

Student Work | Sanyukta Kothari

April 17, 2011 | 3 Comments

Designed by Sanyukta Kothari | Country: United States

“The dessert beer is called Un Peu, French for ‘a little’, which is exactly how an indulgence like this should be. It is bottled in small and slender 180 ml (6.3 fl. oz.) bottles, rather than the standard stubby 12 fl. oz. bottles, a size carefully chosen based on the unusual product category. It is also packaged in 2-packs, rather than 6-packs, as it is not boisterous frat-party beer meant to be consumed in giant quantities, but dessert beer, that calls for a more sophisticated and intimate drinking experience. Like a special date, with a close friend, or over fine conversation late into the night.

Drawing from the rich, warm colour palette of the Moulin Rouge and the ostentation, the label graphics depict the heady crescendo of flavours in the beer. The type is inspired by the French Art Nouveau typography of the late nineteenth century, and has been re-drawn and embellished to fit the modern context. The 2-pack has been designed to resemble a bag (similar to wine gift bags), perfect for gifting.”

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Student Work – Leslie Ortiz

April 15, 2011 | 7 Comments

Designed by Leslie Ortiz | Country: United States

“Pan, originally an old record shop, is a bakery in Brooklyn, New York. Inspired by the bakery’s location, I developed

two distinct solutions that reflect the influence of vinyl records and clustered, hand drawn street art.”

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Student Work – Erica Craig

April 12, 2011 | 7 Comments

Designed by Erica Craig | Country: Canada

“A (fictional) winery in the Okanagan Valley wanted to create a unique and sustainable brand identity that embodied the youth and beauty of British Columbia.

The product is targeted towards males and females ages 25+. The whole inspiration behind the design of Kingswood stems the company wanting to create a sustainable brand. BC is known for it’s bountiful forests and I wanted to capture that but in a freshly refined way. I created a brand that focuses on showcasing the quality of the product by using a timeless, gender-neutral design.

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Student Work – Oussama Mezher

March 24, 2011 | 5 Comments

Designed by Oussama Mezher | Country: Canada

“Although CD and DVD formats will certainly be replaced in the near future, I worked on a classification system which reduces the handling of plastic cases and complex envelopes, gathering all of the discs into a standard sized DVD box. The material used is made of simple recycled kraft chipboard, uses no glue and is printed in one color. The design allows generous space for the identification and description of content.”

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Student Work – Sofie Ehlers

March 22, 2011 | 6 Comments

Designed by Sofie Ehlers | Country: Denmark

Coffee Bag is a fictitious brand of instant coffee which is packaged in individual mesh bags, and is brewed the same way you would tea.

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Student Work – Westerdals School of Communication

March 18, 2011 | 1 Comment

Designed by Madeleine Skjelland EriksenMartine BongardSilje Nyløkken | Country: Norway

“Package design for fictional, organic muesli and muesli bars, aimed at conscious and successful women, occupied with health and wellness.

All materials are from recyclable sources, the packaging itself is identical on every product, but color-labelled to categorize each separate taste. The transparent quality is to keep focus on the product itself, rather than actually hiding it from the consumers.

Furthermore, there is added a zip-lock, in order to preserve the quality of the product, as well as to enhance usability and functionality.”

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Student Work – Chul Lee

March 14, 2011 | 7 Comments

Designed by Chul Lee | Country: United States

“My assignment was to create awareness through a sponsored company and create a call to action for global warming awareness.

Earth Hour is creating awareness with the support of General Electric’s lighting supplies. Informing the consumers to replace their bulbs, save money on their bills, as well as participate in the annual ritual of turning off the lights for one hour.”

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Student Work – Westerdals School of Communication

March 6, 2011 | 1 Comment

Designed by Eivind Reibo Jentoft, June Saglie Holte & Rebecca Egebjerg | Country: Norway

“The brief was to make a package for Møllerens new (fictional) ecological muesli cereal series. The different flavours are Corn, Nut, and Blueberry/Black Crowberry.

The main target-group are strong, well-educated, urban women in the age 25-40, Who care about making an ecological choice for both their health and the planet’s. We named the product “Vilje”, it means WILL in Norwegian and is also a womans name.

We wanted to make something that was a clear alternative to the boring and simular competition. We focused on making a package that was easy to use and didn’t make a lot of mess for a quick breakfast. It is printed on 100% recycled paper. The design is inspired by the 1940’s propaganda posters directed towards woman and radiates energy, health and happiness.”

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Student Work – Martín Azambuja

March 5, 2011 | No Comments

 

Designed by Martín Azambuja | Country: Uruguay

“The goal was to create a vintage Chocolate Bars with direct references to swiss design. The colors use in each pack represent the flavour of each chocolate bar.”

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Student Work – Tran Huynh

February 28, 2011 | 2 Comments

Designed by Tran Huynh | Country: United States

Project Brief: To create a line of skin care products for an existing brand that is far removed from the world of cosmetics.

Brand: Omega SA is a luxury watchmaker based in Biel, Switzerland. Owned by the Swatch Group, it is one of the most known and recognized watch manufacturers in the world. Omega is defined by its pioneering spirit. Thus, I wanted to create a brand that is not only luscious and memorable, but also captures Omega’s long rich history. I decided on the name Gi (γη), which in modern Greek means Earth-—the origin of all human adventures.

Concept: Omega’s watch is the first and only watch that has ever been to the Moon. Thus, I chose Earth’s only natural satellite to be my main inspiration. The design is influenced by the magnificent scene of earth rise seen from the Moon. The project’s celestial palette was reduced to 3 main colors-—matte black, matte white, and pearlescent white. The bottles and jars are all in the basic shape of cylinders. Every effort was taken in order to make the typography the hero of the design. I wanted the type to look sophisticated and effortlessly beautiful to exhibit the luxury and timelessness of the brand, yet remain very modern and stylish to accommodate the young demographics. The in-store display was designed to follow the celestial theme. It was made to resemble one of the craters of the Moon that we can only get a glimpse of during the clearest of nights.”

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Lovely Package

Curating the very best packaging design


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