April 18, 2011 | 2 Comments
Designed by Ryan Chung | Country: Canada
“The brief: To create an identity for a line of vitamins sold in upmarket health food stores and organic markets. Design a logo and packaging.
The solution:The wordmark’s hand-cut feel, paired with modern typography communicates quality. Deckle-edged labels with die cuts reveal the contents of the bottles. The warm brown of the bottles adds a nostalgic touch while protecting the contents from the sunlight.”
April 17, 2011 | 3 Comments
Designed by Sanyukta Kothari | Country: United States
“The dessert beer is called Un Peu, French for ‘a little’, which is exactly how an indulgence like this should be. It is bottled in small and slender 180 ml (6.3 fl. oz.) bottles, rather than the standard stubby 12 fl. oz. bottles, a size carefully chosen based on the unusual product category. It is also packaged in 2-packs, rather than 6-packs, as it is not boisterous frat-party beer meant to be consumed in giant quantities, but dessert beer, that calls for a more sophisticated and intimate drinking experience. Like a special date, with a close friend, or over fine conversation late into the night.
Drawing from the rich, warm colour palette of the Moulin Rouge and the ostentation, the label graphics depict the heady crescendo of flavours in the beer. The type is inspired by the French Art Nouveau typography of the late nineteenth century, and has been re-drawn and embellished to fit the modern context. The 2-pack has been designed to resemble a bag (similar to wine gift bags), perfect for gifting.”
April 15, 2011 | 7 Comments
Designed by Leslie Ortiz | Country: United States
“Pan, originally an old record shop, is a bakery in Brooklyn, New York. Inspired by the bakery’s location, I developed
two distinct solutions that reflect the influence of vinyl records and clustered, hand drawn street art.”
April 12, 2011 | 7 Comments
Designed by Erica Craig | Country: Canada
“A (fictional) winery in the Okanagan Valley wanted to create a unique and sustainable brand identity that embodied the youth and beauty of British Columbia.
The product is targeted towards males and females ages 25+. The whole inspiration behind the design of Kingswood stems the company wanting to create a sustainable brand. BC is known for it’s bountiful forests and I wanted to capture that but in a freshly refined way. I created a brand that focuses on showcasing the quality of the product by using a timeless, gender-neutral design.
March 24, 2011 | 5 Comments
Designed by Oussama Mezher | Country: Canada
“Although CD and DVD formats will certainly be replaced in the near future, I worked on a classification system which reduces the handling of plastic cases and complex envelopes, gathering all of the discs into a standard sized DVD box. The material used is made of simple recycled kraft chipboard, uses no glue and is printed in one color. The design allows generous space for the identification and description of content.”
March 22, 2011 | 6 Comments
Designed by Sofie Ehlers | Country: Denmark
Coffee Bag is a fictitious brand of instant coffee which is packaged in individual mesh bags, and is brewed the same way you would tea.
March 18, 2011 | 1 Comment
“Package design for fictional, organic muesli and muesli bars, aimed at conscious and successful women, occupied with health and wellness.
All materials are from recyclable sources, the packaging itself is identical on every product, but color-labelled to categorize each separate taste. The transparent quality is to keep focus on the product itself, rather than actually hiding it from the consumers.
Furthermore, there is added a zip-lock, in order to preserve the quality of the product, as well as to enhance usability and functionality.”
March 14, 2011 | 7 Comments
Designed by Chul Lee | Country: United States
“My assignment was to create awareness through a sponsored company and create a call to action for global warming awareness.
Earth Hour is creating awareness with the support of General Electric’s lighting supplies. Informing the consumers to replace their bulbs, save money on their bills, as well as participate in the annual ritual of turning off the lights for one hour.”
March 6, 2011 | 1 Comment
“The brief was to make a package for Møllerens new (fictional) ecological muesli cereal series. The different flavours are Corn, Nut, and Blueberry/Black Crowberry.
The main target-group are strong, well-educated, urban women in the age 25-40, Who care about making an ecological choice for both their health and the planet’s. We named the product “Vilje”, it means WILL in Norwegian and is also a womans name.
We wanted to make something that was a clear alternative to the boring and simular competition. We focused on making a package that was easy to use and didn’t make a lot of mess for a quick breakfast. It is printed on 100% recycled paper. The design is inspired by the 1940’s propaganda posters directed towards woman and radiates energy, health and happiness.”
March 5, 2011 | No Comments
Designed by Martín Azambuja | Country: Uruguay
“The goal was to create a vintage Chocolate Bars with direct references to swiss design. The colors use in each pack represent the flavour of each chocolate bar.”