Lovely Package

Curating the very best packaging design

Student Work – Tran Huynh

February 28, 2011 | 2 Comments

Designed by Tran Huynh | Country: United States

Project Brief: To create a line of skin care products for an existing brand that is far removed from the world of cosmetics.

Brand: Omega SA is a luxury watchmaker based in Biel, Switzerland. Owned by the Swatch Group, it is one of the most known and recognized watch manufacturers in the world. Omega is defined by its pioneering spirit. Thus, I wanted to create a brand that is not only luscious and memorable, but also captures Omega’s long rich history. I decided on the name Gi (γη), which in modern Greek means Earth-—the origin of all human adventures.

Concept: Omega’s watch is the first and only watch that has ever been to the Moon. Thus, I chose Earth’s only natural satellite to be my main inspiration. The design is influenced by the magnificent scene of earth rise seen from the Moon. The project’s celestial palette was reduced to 3 main colors-—matte black, matte white, and pearlescent white. The bottles and jars are all in the basic shape of cylinders. Every effort was taken in order to make the typography the hero of the design. I wanted the type to look sophisticated and effortlessly beautiful to exhibit the luxury and timelessness of the brand, yet remain very modern and stylish to accommodate the young demographics. The in-store display was designed to follow the celestial theme. It was made to resemble one of the craters of the Moon that we can only get a glimpse of during the clearest of nights.”


Student Work – Taylor Goad

February 27, 2011 | 4 Comments

Designed by Taylor Goad | Country: United States

“In the year 2050, America’s national debt has reached an all-time high of 150 trillion dollars. As such, they have decided that they can no longer afford traditional foreign aid. Enter Foreign-Ade, a traditional American lemonade designed to win the hearts of the people we’re currently invading and terrorizing.

Foreign-Ade is patriotic, propaganda and Americana at it’s finest. Foreign-Ade has added electrolytes to convert the infidels to democracy. Scientists speculate that repeated exposure to the drink will actually spread democracy around the world. If nothing else, it quenches a wicked thirst and makes Americans feel better about themselves.”


Student Work – Helen Maria Bäckström

February 26, 2011 | 19 Comments

Designed by Helen Maria Bäckström | Country: Sweden

“The breif was to make a package with a second life.

Noo-Del is a playful and simpel packaging that will stand out on the shelves. The decor of a geisha refers to Asia and asian-food and the decor gets extra playful with the eating-sticks which gives the illusion of being the geishas hairpins. The effect is even more fun when you eat from the package!

The package is useful in several ways: it is easy to carry with, when adding water you can heat up the noodles in a microwave and eat direct from the the package which has a shape of a take-away-package when opening it


Student Work – Lillian Cutts

February 24, 2011 | 14 Comments

Designed by Lillian Cutts | Country: United States

“Stillier is a conceptual french gin, designed to appeal to female premium spirit buyers. The bottle design was influenced by the the delicate and feminine qualities of french lace. This embellishment is often used to adorn a woman making her feel romantic, provocative yet delicate. These are the qualities of this tripple distilled gin which is designed to appeal to women who often think gin is a hard, masculine drink. The curvaceous form of the bottle teamed with the intricate artwork proves that gin drinkers aren’t always who you think they are.”

Student Work – Jackson Dickie

February 23, 2011 | 2 Comments

Designed by Jackson Dickie | Country: Australia

“Australian Forensic Investigations is a documentary style series which reveals how forensic and science techniques are used in the solving of major crime and accident cases. To communicate the intricate aspects involved in the series, a chest was designed with features such as a concertina with concealed magnetics, invisibly attaching each DVD case. The chests anonymous facade masks its immediate identification.”


Student Work – Andrew Capener

February 20, 2011 | 20 Comments

Designed by Andrew Capener | Country: United States

“The A-1 Scrabble designer edition. The purpose of this project was to revive an old, but loved game: Scrabble. The idea was to excite people about typography by giving them the ability to choose what font their scrabble set would come in. The set would come in the font of your choice or with an assorted font pack. The scrabble board and interior box are made out of solid walnut, and the exterior box is made from birch. Each of the 6 board pieces is magnetized to fit together perfectly and each piece slides nicely into its respective slot in the box and is secured by interior magnets as well. The interior of the exterior box as well as the bottoms of the 6 board pieces are lined with cork, to protect them while in use.”


Student Work – Erik Johansson

February 19, 2011 | 9 Comments

Designed by Erik Johansson | Country: Sweden

“The assignment was to design a low-price pasta brand. I chose to keep it one color only and printed on unbleached cardboard, to keep costs down.”


Student Work – Ivanna Shashkina

February 15, 2011 | 1 Comment

Designed by Ivanna Shashkina | Country: Russia

“Sweet & Hot is a product that pairs chocolate with spices. The project concept is that different faces show the varied degree of peppered spice.”


Student Work – Camille McMorrow & Bruno Zalum

February 13, 2011 | 9 Comments

Designed by Camille McMorrow & Bruno Zalum | Country: United States

“Stefan Sagmeister asked his MFA Design class at the School of Visual Arts “Can design touch the hearts of strangers?” Bruno Zalum and Camille McMorrow interpreted the question with a wink, and decided to lighten the hearts of people in the midst of a truly dreadful experience: doing laundry!

The gift that they distributed to New Yorkers in laundromats is a single sock, in a custom package silkscreened with hand-type and illustrations. The packaging tells a story of a washing machine named Gene who has been eating everyone’s socks all these years. He was hopelessly addicted to socks. After hitting rock bottom, the story goes that he made these gifts as amends for all the disappeared socks. Camille and Bruno then hit the streets in a Gene the Washing Machine costume they’d designed, distributing the packages to surprised and delighted city-dwellers.”


Student Work – Sascha Elmers

February 10, 2011 | 7 Comments

Designed by Sascha Elmers | Country: Germany

“A series of wine bottles that use simple pictographs to illustrate the relationship between the wine and the food with which it should be paired. The definitive pictographs also act to substitute the lengthy descriptions often printed on wine labels, thereby making the bottles visually appealing and minimal. On the shelf amongst other wine they stand out, and are easily read by the customer, so they’re quickly able to determine which wine they should choose with their meal.”


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Lovely Package

Curating the very best packaging design