September 25, 2010 | 8 Comments
Designed by Yunyeen Yong | Country: Australia
“Jooze is a fictional company that manufactures fresh fruit juices, catered especially to kindergarten and primary school students. It is a company that believes that healthy eating habits should begin at a very young age.
The shape of the logo is inspired by the shape of a sliced fruit, and the handwritten typeface used is to portray a sense of fun, hands-on personality and characteristic that appeals to kids and toddlers. The logo also consists of singular bright colours, which may vary depending on the flavour of the juice. This would hopefully be a recognisable icon whereby children can relate and connect to the brand.
September 24, 2010 | No Comments
Designed by Chul Lee | Country: United States
“The redesign of Peet’s coffee and tea is inspired by the energetic quality of social gatherings. The bold triangles of the package create a focal point redirecting the customers to the type of coffee blend. The elongated packaging stands high from all the competitors keeping the coffee fresh by using a resealable premium grade adhesive that is easy to open and easy to close.”
September 18, 2010 | No Comments
Designed by Sarah Cespedes | Country: United States
“Heart, mind, & body vitamins are geared towards people who are interested in natural supplements. The packaging is slightly transparent in order to highlight the beauty of the natural products. The products are in liquid form for people who don’t want to spend their days taking a lot of pills. The patterns on the labels abstractly reflect the different systems of the body that the particular vitamin benefits. The color palette is soothing and pleasant which gives the user a feeling of ease and assurance that the supplements they’re taking are pure and natural.”
September 17, 2010 | No Comments
Designed by Joana Costa | Country: Portugal
“After a search of the origin of tea, including the legend of it’s origin came the concept of this range entitled “Orient Tea | The Origin of Tea.” Three varieties of tea are inspired by the three legends of tea; China Tea, Japan Tea and India Tea.
The graphic composition of the packaging was designed using cultural elements characteristic of each country.”
September 15, 2010 | No Comments
Designed by Jamie Prendergast | Country: United States
“This redesign of V8′s V-fusion packaging was part of an assignment for an Advanced Packaging class. The name fusion suggests technology and science, so I redesigned the logo and packaging to convey a more high-tech and modern feel. For the packaging, I used a plus sign as the main element to reflect the positive benefits of the product and the wide variety of fruit and vegetable juices that come in the beverages. The colored gradients on the plus signs correspond to the flavors of the product.”
September 14, 2010 | 4 Comments
A redesign to increase the functionality and re-use value of the packaging, which displays the qualities of the product itself.
September 9, 2010 | 1 Comment
Designed by Nitin Budhiraja | Country: United States
“Special edition DVD set, inspired by the movie Cinema Paradiso—a nostalgic film that evokes a feeling of love and passion through the bonds which the characters share, and the simple lifestyles of rural Sicilians. The music is a masterpeice in its own right, and so this package takes parts of the movie as key points to garner a sense of warm antiquity, that is exotic yet so familiar and human.”
September 8, 2010 | 8 Comments
Designed by Tomislava Sekulić | Country: Serbia
“I made this packaging and logotype for “Lays” chips as a student assignment using kraft paper, playful characters and earth colors. It’s recognizable, it stands out among all other snack bags, and brings extra fun for the parties!”
September 2, 2010 | 5 Comments
Designed by Anne Dahlin | Country: Australia
“Packaging made for a healthy energy drink illustrated like a speedometer showing all ingredients and % amounts in the front label. The idea for the product and design was create as part of an assessment brief.”
August 31, 2010 | 1 Comment
Designed by Gianluca Camillini | Country: Italy
“The logo that I’ve designed is from a primitive sign found in a paleolitic cavern in Val Camonica (Italy). I’ve created a texture with my logo to cover all of SAN FAUSTINO’s products.”