October 13, 2010 | 1 Comment
“Objective: Kmart needs to connect with its demographic on a psychological and emotional level to communicate quality and sophistication through strong product design and establish a deep brand loyalty throughout its many locations. Kmart also needs to focus on their customers needs as apposed to just their wants. The objective of this project was to redesign Kmart’s packaging by developing a revitalized and refocused branding system. This was a collaborative project with four other students to create a house of brands for a new Kmart that will bring it above and beyond its competition, Target.
October 8, 2010 | No Comments
“Bridge Street Fromagerie is a family-owned cheese shop located in historic Lambertville, New Jersey. A series of dual-purpose adhesive labels were designed to secure the cheese’s paper wrapping and to act as informational guides for the customers. Identifying individual characteristics of the cheese as well as suggested alcohol pairings, the labels provide Bridge Street’s cheesemongers with an additional means to share their knowledge with the shop’s customers.”
October 7, 2010 | 2 Comments
Designed by Chelsea Hendrickson | Country: United States
“I designed the identity and packaging for Dapper Chap Mustache Wax, the Gentleman’s Whisker Shaper. This collection of fine waxes comes complete with 4 enticing aromas.”
October 5, 2010 | No Comments
Designed by Darya Aksyuta | Country: Russia
This is the packaging design for Rington’s tea range called Tea Time. I used Sand glasses to assign time of brewing for each special sort of tea. In order to make the name of the range and the sort of the tea readable upside down, I worked out special typographical compositions, ambigrams.
September 25, 2010 | 8 Comments
Designed by Yunyeen Yong | Country: Australia
“Jooze is a fictional company that manufactures fresh fruit juices, catered especially to kindergarten and primary school students. It is a company that believes that healthy eating habits should begin at a very young age.
The shape of the logo is inspired by the shape of a sliced fruit, and the handwritten typeface used is to portray a sense of fun, hands-on personality and characteristic that appeals to kids and toddlers. The logo also consists of singular bright colours, which may vary depending on the flavour of the juice. This would hopefully be a recognisable icon whereby children can relate and connect to the brand.
September 24, 2010 | No Comments
Designed by Chul Lee | Country: United States
“The redesign of Peet’s coffee and tea is inspired by the energetic quality of social gatherings. The bold triangles of the package create a focal point redirecting the customers to the type of coffee blend. The elongated packaging stands high from all the competitors keeping the coffee fresh by using a resealable premium grade adhesive that is easy to open and easy to close.”
September 18, 2010 | No Comments
Designed by Sarah Cespedes | Country: United States
“Heart, mind, & body vitamins are geared towards people who are interested in natural supplements. The packaging is slightly transparent in order to highlight the beauty of the natural products. The products are in liquid form for people who don’t want to spend their days taking a lot of pills. The patterns on the labels abstractly reflect the different systems of the body that the particular vitamin benefits. The color palette is soothing and pleasant which gives the user a feeling of ease and assurance that the supplements they’re taking are pure and natural.”
September 17, 2010 | No Comments
Designed by Joana Costa | Country: Portugal
“After a search of the origin of tea, including the legend of it’s origin came the concept of this range entitled “Orient Tea | The Origin of Tea.” Three varieties of tea are inspired by the three legends of tea; China Tea, Japan Tea and India Tea.
The graphic composition of the packaging was designed using cultural elements characteristic of each country.”
September 15, 2010 | No Comments
Designed by Jamie Prendergast | Country: United States
“This redesign of V8’s V-fusion packaging was part of an assignment for an Advanced Packaging class. The name fusion suggests technology and science, so I redesigned the logo and packaging to convey a more high-tech and modern feel. For the packaging, I used a plus sign as the main element to reflect the positive benefits of the product and the wide variety of fruit and vegetable juices that come in the beverages. The colored gradients on the plus signs correspond to the flavors of the product.”
September 14, 2010 | 4 Comments
A redesign to increase the functionality and re-use value of the packaging, which displays the qualities of the product itself.