July 8, 2010 | 3 Comments
Designed by Joe Montefusco | Country: United States
“My class was asked to design the identity (and any subsequent packaging needed) for any company of our choosing, invented or existing. I have been interested in designing my own brewery identity for a pretty long time, so I decided to create Trouble Brewing Co.
The idea behind this invented brewery was it would be a really intense kind of badass punky small brewery located in Seattle, WA. To achieve this look, I implemented a series of various techniques meant to reference the aesthetic of rock gig posters. I wanted Trouble Brewing to have a humorously over the top confrontational edge, so I tore the edges of labels and used type and various phrases to create that feeling.”
July 8, 2010 | 4 Comments
Designed by Lauren Elise Cassar | Country: Australia
“Ponytail Leather Sherry is a premium quality Sherry. The bottle and label are designed to encapsulate it’s Spanish origins; employing a subtle Spanish pattern and a regal dark leather to represent the quality of the product.”
July 5, 2010 | 2 Comments
Designed by Erik G. de Lopidana | Country: Spain
“Packaging design for a new dark beer from the spanish company Estrella Damm. One of the mandatories was that it had to be a premium beer and that the company’s golden star should appear. During research about the history of beer, I found out that the recipe was developed in Munich in 1888 and I based my whole creative project around that fact.”
July 1, 2010 | 6 Comments
Designed by Milan Petrovic, Nevena Zecevic, Marija Milenkovic & Marina Rajic | Country: Serbia
Student work for a fictional Japanese food brand, Enso.
“This project consists of packaging for sake, noodles, rice, tea, sauces, spices and sushi- all traditional Japanese products. We spent a lot of time researching the subject and thinking about Japanese design, culture and art. Japan has always been our inspiration and this is sort of an homage to that beautiful country.”
June 30, 2010 | 4 Comments
Designed by Holly Canham | Country: Australia
Louche Absinth is a fictional absinth product, created to appeal to premium spirit buyers. The packaging design was influenced by the bohemian culture during the 19th Century in Paris. The watercolour spot is a link to the writers and artists who were famously known to drink absinth during this time. The bottle is coloured a milky/beige as a reflection of the name ‘Louche’ (being the milky essence that forms in the drinking ritual) as well as giving a ‘secretive’ feel.
June 28, 2010 | 7 Comments
Designed by Misako Ishida | Country: United States
“Casera is a line of small batch tequila handcrafted by women in a small town in Mexico. Traditional Mexican clothes and patterns were incorporated into the design to engage the tequila-buying women.”
June 26, 2010 | No Comments
“Instead of using unnecessary packaging we wrapped the product in a muslin cloth which doubles up as a flannel to clean/dry your hands. The product information is displayed on a small, neat label (front/back) around the neck of the jar.”
June 24, 2010 | 15 Comments
Designed by Samira Khoshnood | Country: United States
“Identity and package design for Meringue, an upscale dessert boutique, seeking to capture the airy whipped quality of meringue, the main ingredient in most of the store’s pastries. Three types of packaging highlight the form and color of meringue cookies and macarons, two of Meringue’s signature sweets.
The origami-inspired cookie box emulates the folds and peaks of meringue cookies. Macaron boxes and bags frame the beauty and color of the macarons. Letterpressed tissue and seals add a pop of color and tactile quality to white and clear packaging.”
June 24, 2010 | No Comments
Designed by Wai Lun Wong | Country: Australia
Incredible work from this third year design student from Hong Kong who is currently based at RMIT in Melbourne, Australia.
“Ware House is an industrial company which sells products for the home. I used simple graphics and die-cut shapes to emphasize the quality of the products. The shape of the diecut is exactly the same as the shape of the product.”
June 22, 2010 | 8 Comments
Designed by Kayd Mustonen | Country: United States
“The Sweet Spot is a home-baked cookie delivery service. Through its use of kraft paper, the packaging is able to convey the handmade aspects of the baking experience. Warm colors combined with three custom screen-printed patterns further accentuate the handmade, home-baked themes of the product. Overall, the identity for this company is as warm and comforting as the cookies it promises to deliver.”