July 20, 2010 | 4 Comments
Designed by Jamie Prendergast | Country: United States
“I redesigned the Sony packaging for their Vaio, Cyber Shot and EX ear buds. While researching the company, I found a letter from the CEO to stockholders explaining that Sony products “change the way people experience the world.” This statement inspired these packages, which have an outer sleeve with die cuts of the Sony logo and the product name on the back. On the inner boxes are images of nature that relate to the products inside. I wanted the packaging to be clean and simple, but still have an exciting and smart element that would accurately reflect the personality and functionality of Sony products.”
July 19, 2010 | 10 Comments
Designed by José Luis García Eguiguren | Country: Spain
“The main idea of this project was to create a pack that communicates an expression that describes an action or a pick up line. The expressions communicates directly to costumer inviting to experience something new. The lettering its created from the basic typography KAUTIVA and interacts with the pack, giving a modern and unique style. The abstract shapes and images evokes hair style mixed with the facial expression of the person. This product will target young people looking for a different hairstyle. It will will be printed on matte metallic containers. The limitations on this project was not to change the containers and the main name of the Brand (HAIRCARE).”
July 14, 2010 | 6 Comments
Designed by Osman Ozkara | Country: Australia
“This is a identity/bottle/label and packaging design for a Premium Limited Edition Sherry called ‘Lovers of Teruel’, targeted at wine & alcohol connoisseurs alike. Buying wine and other expensive alcohol is a very personal experience, the buyer comes in, touches and feels the bottle, gets up close and personal with the whole personality of the design and it is often a deciding factor in which they choose. However, giving the wine a name wasn’t enough, I wanted to make it personal, have historical value, and tell a story.
The name Lovers of Teruel is based on the Spanish romance story that is alleged to have taken place in 1217 in the city of Teruel, between two lovers Diego & Isabel.
July 8, 2010 | 3 Comments
Designed by Joe Montefusco | Country: United States
“My class was asked to design the identity (and any subsequent packaging needed) for any company of our choosing, invented or existing. I have been interested in designing my own brewery identity for a pretty long time, so I decided to create Trouble Brewing Co.
The idea behind this invented brewery was it would be a really intense kind of badass punky small brewery located in Seattle, WA. To achieve this look, I implemented a series of various techniques meant to reference the aesthetic of rock gig posters. I wanted Trouble Brewing to have a humorously over the top confrontational edge, so I tore the edges of labels and used type and various phrases to create that feeling.”
July 8, 2010 | 4 Comments
Designed by Lauren Elise Cassar | Country: Australia
“Ponytail Leather Sherry is a premium quality Sherry. The bottle and label are designed to encapsulate it’s Spanish origins; employing a subtle Spanish pattern and a regal dark leather to represent the quality of the product.”
July 5, 2010 | 2 Comments
Designed by Erik G. de Lopidana | Country: Spain
“Packaging design for a new dark beer from the spanish company Estrella Damm. One of the mandatories was that it had to be a premium beer and that the company’s golden star should appear. During research about the history of beer, I found out that the recipe was developed in Munich in 1888 and I based my whole creative project around that fact.”
July 1, 2010 | 6 Comments
Designed by Milan Petrovic, Nevena Zecevic, Marija Milenkovic & Marina Rajic | Country: Serbia
Student work for a fictional Japanese food brand, Enso.
“This project consists of packaging for sake, noodles, rice, tea, sauces, spices and sushi- all traditional Japanese products. We spent a lot of time researching the subject and thinking about Japanese design, culture and art. Japan has always been our inspiration and this is sort of an homage to that beautiful country.”
June 30, 2010 | 4 Comments
Designed by Holly Canham | Country: Australia
Louche Absinth is a fictional absinth product, created to appeal to premium spirit buyers. The packaging design was influenced by the bohemian culture during the 19th Century in Paris. The watercolour spot is a link to the writers and artists who were famously known to drink absinth during this time. The bottle is coloured a milky/beige as a reflection of the name ‘Louche’ (being the milky essence that forms in the drinking ritual) as well as giving a ‘secretive’ feel.
June 28, 2010 | 7 Comments
Designed by Misako Ishida | Country: United States
“Casera is a line of small batch tequila handcrafted by women in a small town in Mexico. Traditional Mexican clothes and patterns were incorporated into the design to engage the tequila-buying women.”
June 26, 2010 | No Comments
“Instead of using unnecessary packaging we wrapped the product in a muslin cloth which doubles up as a flannel to clean/dry your hands. The product information is displayed on a small, neat label (front/back) around the neck of the jar.”