October 19, 2012 | 20 Comments
Designed by Wonchan Lee | Country: Australia
“Belgium. Premium. Beer. Those are the three words I had to keep in mind while designing the range.
The aim was to differentiate the brand and packaging from other market competitors as well as clearly communicate and maintain its identity; Premium Belgian beer.
With the understated colour palette throughout the design the colour of beer creates great contrast and stands out.
Not only the material used in the package is lighter, but also more economical than widely used glass, therefore has advantage to both cost and shipping.”
October 10, 2012 | 1 Comment
Designed by Kristian Mjøset | Country: Norway
“This dark beer is brewed using smoked malt grown in the Ravenhof Castles courtyard to give it a rich and strong smoky flavour.
The label itself is laser engraved on the bottle. A metallic purple colour is used to give it a premium, yet dark and gritty feel. The carrier pack is simple and consistent with the visual style of the brand. The handle incorporates the shape of the logo and the bottle opener is used as a give-away and to strengthen the carrier pack.”
October 5, 2012 | 1 Comment
Designed by Nathan Hull | Country: Australia
September 26, 2012 | 4 Comments
Designed by Erik Johansson | Country: Sweden
“Concept and packaging for a new series of headphones from Urbanears. Printed on brown corrugated board. Comes in four colors: cyan, magenta, yellow and black.”
September 20, 2012 | No Comments
Designed by Parvaneh Toghiani | Country : United States
“Stitch-22 is a brand geared towards younger women who are interested in needle work, but these women have found it hard to begin such a hobby due to the misguided connotations of the needle arts with 65 year old catladies. The brand aims to provide a clean alternative to this Catch-22 and solve their cat-lady conundrum. I embraced Stitch-22′s hand crafted roots by hand lettering the logo, using substrates with different tactile qualities for the packaging, and hand-stitching the rules in-between the text. The line includes the essentials for both beginner or intermediate crotcheters and cross-stitchers.”
September 5, 2012 | 5 Comments
Designed by Collin Cummings | Country: United States
“I fell in love with the idea of repackaging honey because of the timelessness of honey production. The process employed by honey bees hasn’t changed. To reference this highly industrial procedure, I chose a typographic direction that felt sterile. To counterbalance the type, I designed a few complicated and emergent patterns that hide behind the color of the honey when the bottle is full. As you use the product, the elegant patterns are revealed in a second layer as a homage to the beauty and timelessness of such a refined and perfected practice such as honey production.”
August 23, 2012 | 9 Comments
Designed by Caleb Heisey | Country: United States
“Folksaga is a Swedish distillery of akvavit, a traditional scandinavian liquor flavored with ingredients such as caraway, anise, or ginger. The concept behind the project was to broaden akvavit’s appeal to an American market while maintaining its rich, nordic roots. Each bottle features a popular folk tale from Sweden. Ranging from murky mermaids to terrible trolls, these mythological characters are always up to no good — preying upon travelers lost in the wild. The project was art directed by Paul Kepple of Headcase Design.”
August 16, 2012 | 5 Comments
Designed by Miriam Altamira | Country: United States
August 10, 2012 | 3 Comments
Designed by Lily Hu | Country: United States
“BornFree is the world-leading brand in baby feeding products. They stand out from their competitors by using BPA Free material that is safe for babies and also good for the environment. However, their packaging and branding didn’t communicate these key features.
The new packaging has a clear front that allows consumers to see and choose their product. The front part is blow-molded with PETG while the back part is molded with paper pulp, both of which are environmentally friendly, cost-efficient, and recyclable. The front and back are Pressure Fit together instead of using binding material, which renders them non-recyclable.”
August 9, 2012 | 3 Comments
Designed by Ron Keren | Country: Israel
“A concept store specialising in the selling of sea food and guiding the customer through the step by step process; choosing a product from the broad range of exotic raw materials, appropriate handling and storage, through to ideal preparation techniques.
The packaging of the products has been custom designed to ensure that quality and freshness are maintained. Each package is accompanied with a general culinary explanation specific to the product it contains. Visual language techniques were employed throughout the project in the format of sea-food icons. The clean and clear lines provide the customer with an easy and informative pathway to connect with the culinary world under the sea.”