July 2, 2012 | No Comments
Designed by Tess Yoonji Lee | Country: South Korea
“De cecco is pasta company founded in 1886 in Italy.”
June 23, 2012 | No Comments
Designed by Dave McAnsh | Country: Canada
“Superior traditional male grooming has always stood for its attention to detail. The closeness of a shave can be the differentiating factor between standing out as a man of distinction or fading into the crowd as just another ordinary guy. Macleran’s positioning line “Outer expression for the inner man” communicates this sense of refinement.
Raw materials paired with clean modern colours and textures makes for a masculine yet sophisticated image that pays homage to the brand’s timeless role while celebrating its contemporary style.”
June 21, 2012 | 2 Comments
Designed by Jonathan Faust | Country: Denmark
“A packaging redesign of “Frem” which is a Danish soft drink company. I designed twelve unique bottles and some extra packaging just to show how their full identity could come to life. Ferm was established in 1949 and I have focused on their history, craftsmanship and authenticity. All the typography is hand drawn and the labels are white paint directly on the bottle – reveal rather than hide. The twelve display fonts are made from associations, cliches, shapes and so on. Raspberry and pear are for instance inspired by the shape of the fruit/berry and cola is an American cliche with a typical western wood type.”
June 18, 2012 | 13 Comments
Designed by Anders Drage | Country: Norway
“I love milk.
But unfortunately milk never tastes the same outside Norway. I needed to make my self a problem I could solve. I wanted to make norwegian milk available outside of Norway, but I love the packaging design of high-end alcohol products. The brand Voss have had great success with their norwegian water internationally, so why not make an exclusive norwegian milk?
So how would a exclusive milk from the mountains of Norway look like, if it was to be sold internationally? The solution gives you a warm and good vintage feeling, while maintaining the exclusive look. The typeface that “Mountain Milk” is set in reflects the roots of Norway, and the image that is revealed after you’ve had a glass gives you a picture of the nature in Norway.”
June 16, 2012 | 1 Comment
“Package solution for travel shampoo and conditioner, created for Stora Enso’s competition “Package Recreated”, open to selected universities and art academies around the world.
The assignment was to design a primary package for a cosmetic product, and the package had to be made out of carton.”
June 8, 2012 | 3 Comments
Designed by Mara Rodriguez | Country: Spain
“Deer You is a new honest brand based on an organic cultive that keep the natural properties of our fruit and save it from pollution and synthetic ingredients.
Deer You, a real and reliable fruit juice.
The brand as an stamp, tries to give quality to the product, but with a nowadays style, cause we don’t want it to be an old fashion juice. Also the mountains on the background gives to Deer You Organic Juice a different and atractive feeling. The bootle tries to represent a canteen bottle, which people used to carry to adventure trips, or to a cabin in the middle of nowhere, so it help us to transport our minds to a fresher air place.”
June 6, 2012 | 5 Comments
Designed by Lina Sponberg | Country: Sweden
“The assignment was to create a fictive coffee brand of fine edition ground coffee.”
June 5, 2012 | 4 Comments
“The aim of this project was to design a packaging for take away. Nowadays there are infinite types of fast foods which offer take away, that’s why we chose to narrow it down to a special sector of the market. We chose to focus on lactose intolerance, offering take away dairy-free breakfasts! At Müd we offer cupcakes, donuts, cookies and loaf cakes which you can combine with coffee, tea or hot chocolate and everything is without lactose!Feel free to add any type of dairy-free milk that you want such as almond, rice, oat, etc.We offer two different packagings, one for the combination of coffee and cookie/loaf cake and a bigger one of coffee and muffin/donut.Everything comes with two different kind of stickers, both applied on the sides of the packagings, ones with what there’s inside of the packaging and the other ones with emotional sentences about your mood. Finally we wanted to create a brand specialized in dairy-free products but with a modern graphic style which could easily reach to a bigger target.”
June 5, 2012 | 4 Comments
Designed by Heesang Lee | Country: United States
“I usually purchase 100 blades set for myself because it is convenient as it lasts more than one year. Most people usually use #11 blade, but there are 14 more different type of blades and we need a different kind of blades in occasion. I found information on the package is hard to interpret because it is explained as a small diagram placing in the bottom. My focus on this new design is consumers can easily know what they need at a glance. Firstly I redesigned X-Acto logo. The ‘X’ is a stenciled letter that becomes a symbolic mark for X-Acto knife. Then I simplified information of the package, the numbers in the center are the blades number, and the back illustrations show the shape of blades.”
May 24, 2012 | 6 Comments
Designed by Thorbjørn Gudnason | Country: Denmark
“Motozone is a fictitious company that is specializes in high-end auto parts. A company which strays away from discount products and appeals to serious car enthusiasts. The Motozone logo works a bit differently as the word after “Moto” changes depending on the product. Motopart – Is the private label of Motozone – a wide range of quality products, made to ensure the customers long lasting use. This showcased material is the wrench tool line, which changes size depending on the size of the wrench.”