Lovely Package

Curating the very best packaging design

Student Work – Heesang Lee

June 5, 2012 | 4 Comments

Designed by Heesang Lee | Country: United States

“I usually purchase 100 blades set for myself  because it is convenient as it lasts more than one year. Most people usually use #11 blade, but there are 14 more different type of blades and we need a different kind of blades in occasion. I found information on the package is hard to interpret because it is explained as a small diagram placing in the bottom. My focus on this new design is consumers can easily know what they need at a glance. Firstly I redesigned X-Acto logo. The ‘X’ is a stenciled letter that becomes a symbolic mark for X-Acto knife. Then I simplified information of the package, the numbers in the center are the blades number, and the back illustrations show the shape of blades.”

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Student Work – Thorbjørn Gudnason

May 24, 2012 | 6 Comments

Designed by Thorbjørn Gudnason | Country: Denmark

“Motozone is a fictitious company that is specializes in high-end auto parts. A company which strays away from discount products and appeals to serious car enthusiasts. The Motozone logo works a bit differently as the word after “Moto” changes depending on the product. Motopart – Is the private label of Motozone – a wide range of quality products, made to ensure the customers long lasting use. This showcased material is the wrench tool line, which changes size depending on the size of the wrench.”

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Student Work – Viet Huynh

May 22, 2012 | 4 Comments

Designed by Viet Huynh | Country: United States

“The goal of this project is to redesign wine labels for the Napa Valley Collection of JAQK Cellars – a new wine company in the Bay Area, California. JAQK Cellars wines are known for their beautiful and simplistic illustrations of their labels. However, the visual approach for this project focuses more on typography. Simple yet elegant type treatment is the focal point of each label.They maintain the high class look of the brand and also help customers find the type of wines they’re looking for at a glance.”

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Student Work – Ben Suarez

May 18, 2012 | 4 Comments

Designed by Ben Suarez | Country: United States

“I wanted to take a different approach to skateboard product packaging and make them a bit more mature and clean. I strayed away from the usual bright and flashy style that we are used to seeing and created it with more of an industrial and ever so slightly grunged up appearance.”

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Student Work – Dan Hinde

May 16, 2012 | 7 Comments

Designed by Dan Hinde | Country: United Kingdom

“D&AD challenged students to create a new brand of Scotch whisky, this included naming the brand, an identity design, packaging and a container. My response is Flora & Fauna, a Superior Scotch inspired by the Miracle of Mother Nature.”

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Student Work – Samantha Szakolczay

May 13, 2012 | 2 Comments

Designed by Samantha Szakolczay | Country: United States

“For this conceptual project, students were to chose a pre-existing and well-known brand and develop a line of skin care products. The key factor in deciding upon a brand was that it was not currently affiliated with a skin care line of products. The challenge was then to maintain equity within the brand and translate that into skin care.

Altoids has always been a product meant for a mass audience of both men and women. As a largely popular breath mint in the United States, the mint product is slightly more expensive than the average breath mint price. In maintaining such characteristics, Curious is a skin care product that is clinically proven to cleanse and refresh the skin. The product is meant for both men and women and offers skin care products that clean, treat, and sooth the skin.”

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Student Work – Katerina Teterkina

May 7, 2012 | 3 Comments

Designed by Katerina Teterkina | Country: Russia

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Student Work – Melanie Chernock

May 3, 2012 | No Comments

Designed by Melanie Chernock | Country: United States

“One of our assignments was to redesign the packaging for De Cecco, a famous brand of pasta. The brand takes pride in their high quality pasta and Italian heritage. Because De Cecco is so well known and familiar to many, I decided to keep the original logo to offset the very modern redesign. A large window was chosen to emphasize the product while the rustic box and sticker label mimic the homemade packaging of fresh pasta.”

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Student Work – Mike L. Perry

April 27, 2012 | No Comments

Designed by Mike L. Perry | Country: United States

“Trail mix packaging for three of the most popular mountains durring the Gold Rush. Packaging includes a thick cardboard outer layer to protect the mix inside along with a heavy duty grommet so that you can attach the mix to your carabiner for your hike.”

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Student Work – Matthew Melling

April 24, 2012 | 7 Comments

Designed by Matthew Melling | Country: United Kingdom

“In the 1840’s thousands of people flocked to America in search of gold. My rebrand is based on the idea of discovering rare and valuable minerals, hence “Prospect Brewery”. The box appears to be a wooden crate full of rocks or coal. 6 small holes give the viewer a glimpse of the product inside. The bottles are painted in matte black to represent the rocks in which the minerals would have been found. The labels have a glossy finish and the design represents the crystal form of rare raw materials. The customer will discover 6 new beers for the first time with a sense of curiosity, and the award winning beer inside will not disappoint.”

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Lovely Package

Curating the very best packaging design


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