April 11, 2012 | 2 Comments
April 9, 2012 | 3 Comments
Designed by Jesse Lindhorst | Country: United States
“Calle, in Spanish, means “Street.” This brand of slip-on street soccer shoes is the first of its kind. My goal for the redesign of this brands packaging was to capture its unique feel as a sleek street shoe, while still incorporating the power and precision of soccer. The metropolis illustration that spans across most of the package elements is meant to represent any city, from the feel of the busy downtown skyline to the sprawl of suburbia.
The structure is simple, made of one small piece of cardboard, wrapped in a bright flag for vivid visual appeal, and strapped tight with rubber clamps. The unconventional build of the package makes the experience of opening the box something the customer won’t soon forget, especially once they feast their eyes on monstrous illustration strewn across the flag. This flag can be pinned up in a room or even hung on a fence to make the perfect target for a street soccer goal. The only piece of post-consumer waste that comes from this package is the small cardboard structure, which can simply be recycled.
Refine your skills in the street.”
April 6, 2012 | 10 Comments
Designed by Samantha Hartill | Country: United Kingdom
“Coffee beans go through a rigorous process to be ‘stripped down to their natural form.’ Therefore, by the end stage of the process – the bean is ‘Naked.’ This is the rationale behind the name, theme and strap line of this coffee brand.
Coffee is a drink favoured by an adult audience. Therefore, the theme and copyright behind this brand will appeal and be understood by the intended audience.”
April 5, 2012 | 2 Comments
Designed by Sergio Ortiz Ruiz | Country: Spain
April 4, 2012 | 5 Comments
Designed by Ali LaBelle | Country: United States
“The assignment was to design a set of wines influenced by our families in some way. Each member of my family has a very colorful and unique personality, so the wines became characters mimicking the features and tone of three members of my family. My grandma, a connoisseur of cosmetics straight out of Brooklyn, is embodied in the pinot grigio. I will always remember my grandpa for his dark-framed glasses and off-handed jokes, characteristics represented in the pinor noir rosé. My third cousin Phil is the sweetest little man with impeccable elderly style, the perfect merlot. These are the members of LaBelle Famille.”
April 3, 2012 | No Comments
Designed by Kristoffer Hvitfeldt | Country: Denmark
“De Fietsfabriek means The Bike factory in english. It‘s a Dutch bicycle company that manufacturers and sell hand built quality bikes. The assignment was to redesign their existing brand. The approach was to unite the robust bikes and the handcrafted production without loosing the product.”
April 2, 2012 | No Comments
Designed by John Cook | Country: United States
“A hand-stitched notebook with a cover made from an original guide map of the 1938 World’s Fair (that was the cool one with all the futurism). The gap in the spine is a necessary characteristic of the type of stitch used on this book (button-hole stitch), and I decided to extend it into an arrow shape on the cover to underline the map concept.”
March 28, 2012 | 1 Comment
Designed by Stephen Prado | Country: Norway
“The assignment was to redesign for Vittoria Espresso Coffee 500g packaging to convey a premium product. I went for a minimalistic approach by only using one color, removing all the unnecessary graphics and going for a clean look. The color is a mixture of dark brown and a hint of purple, inspired by the coffee fruit.”
March 27, 2012 | 7 Comments
Designed by Marisol Escorza | Country: Spain
Wonder bread packaging redesigned for the European market by School of Design and Engineering student Marisol Escorza.
March 20, 2012 | 1 Comment
Designed by Joschko Hammermann | Country: Germany
“In his bachelor thesis Joschko Hammermann examines the connection between the customer and a wine. It became very important to create a immediate connection between those two. Thats why the wine labels consists out of wood, fabric, sandpaper and regular paper to give the customer an idea of the characteristics of the wine. He even developed an appearance of a winery which is called “Sunchild Wines” with 12 different labels.”