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Elmwood Revamps Whiskas: A New Brand Identity and Packaging Design for the Digital Age
Discover the transformation of Whiskas from a legacy brand into an experience-driven one. The updated identity and packaging design amplifies distinctive brand assets, creating an emotional connection with pet parents in a digital-first world.
Introducing Thorntail’s Hard Agave: A Unique Beverage Designed by People People
Explore the refreshing world of hard seltzers with Thorntail’s Hard Agave, a unique blend of seltzer and tequila. Its eye-catching branding and innovative flavors make it a standout choice for a relaxing picnic or gathering.
Luxurious Packaging Design for Saudi Chocolatier Fahda by TOLD
Discover how TOLD transformed the packaging of Saudi chocolate brand Fahda, creating an opulent unboxing experience with liquid gold lettering, cheetah iconography, and intricately embossed jungle landscapes. A luxury experience even before tasting the chocolate.
Lyle’s Golden Syrup Logo Redesign: A Shift from Traditional to Modern Branding
Discover the story behind UK baking staple Lyle’s Golden Syrup’s logo redesign. After nearly 140 years featuring a dead lion swarmed by bees, the brand has introduced a more subtle lion’s head for its plastic syrup and dessert bottles.
Reviving the Sardinian Aperitif: A Look at Cantina Pippia’s Vernaccia Wine Packaging Design
“Cantina Pippia’s packaging redesign elevates its Vernaccia wine with an industrial/folk aesthetic. The design features strong typography, a rough paper label, and an embossed foil finish, emphasizing its Sardinian heritage and high-quality product.”