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Cheribundi

June 12, 2013 | 1 Comment

Designed by TDA | Country: United States

“We recently rebranded Cheribundi, an all-natural tart cherry juice drink. Cheribundi is not the artificial flavor-filled red sugar water labeled as “cherry juice” that you drank as a kid. Cheribundi is made from orchard-fresh, tart cherries which are full of phytonutrients and anthocyanins.

The design was inspired by Eric Carle’s The Very Hungry Caterpillar. We brought this concept up-to-date by pairing textural watercolor illustrations with clean type and a modern wordmark. All of these elements work together, distinguishing Cheribundi as a sophisticated beverage offering.

This is the first line in a series of rebranding efforts for Cheribundi. In the coming months we will be releasing the Functional line of Cheribundi as well as a Tea Refresh line.”

Comments

One Response to “Cheribundi”

  1. Sylvia
    June 19th, 2013 @ 9:26 am

    nice work tda!

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