Designed by Natasha Shubaly | Country: Canada

“These wine packages were designed as an interactive way for the consumer to try an assortment of wines. The One Week Wine Sample sets helps consumers get over bad days (job loss, failed exam, fender bender) or to celebrate good ones (birthdays, a raise, new house). The word fill-in lets people express themselves and transforms the package into an engaging experience.

Whether consumed by one person over a week, or shared one night with a few friends, these 1/2 litre wine boxes are perfectly proportioned for any day good or bad.”

“Keeping the simple and earthy yet graphic tone of the brand, my concept was to create a 100% reusable and recyclable package for Only Soap. A simple organic cotton face cloth was used to wrap and protect the soap and a chain stitch holds the cloth together, which allows for effortless opening. To secure the entire product, a 100% post consumer waste band wraps around the soap, and helps the package stand out from others on the market.”

Designed by Proximity | Country: Canada

“Even the box has stage presence. Loud, like a rock star. Practical, like a roadie. In just 48 hours, the Marshall Fridge box garnered over 14 million impressions online. And a few weeks later, a formal complaint from UPS because it was too appealing to thieves.”

Designed by KNOCK Inc. | Country: United States

“This entrepreneur launched his business offering high-quality shoelaces; when it came time to expand his line, he needed unique packaging to showcase the newest addition: colored coins for penny loafers.The matchbooks aligned with the client’s aesthetic and eye for color, showcasing his newest offering while upholding the story of Benjo’s brand.”

Designed by Hovard Design | Country: United States

“Hudson Made’s line of handmade, small batch Beard & Shave Soaps is designed for the bearded man and his clean-shaven brother. These multi-purpose 3.5 oz. discs generate a lather that acts as both a gentle beard shampoo and an exceptional shaving cream.

The Beard & Shave Soap is available in three varieties—Original White, Cedar Clove, and Citron Neroli—each with a distinctive aroma. The personality of these three distinct soaps is conveyed through rich color. Unifying the packaging for the line is bold typography, which strikes a balance between contemporary simplicity and the heritage implied by nineteenth-century design.

The boxes were produced using traditional printing and letterpress typography on sustainable paper. Hudson Made’s packaging is manufactured locally and meticulously selected for a truly regional product.”

Lovely Package presents the winners of worldwide A’ Design Award & Competitions’ Packaging Design Award Category which is devoted exclusively to the art of brand packaging. Each year packaging designers, manufacturers and creative agencies compete at the A’ Design Award & Competition’s Package Design Category for honor, prestige and international recognition. Here are a few of the projects we chose to highlight, for the rest be sure to check out all of the winners at A’ Design Award & Competition.

Dependable by TAXI West

Kasatka by Anastasia Smyslova

Black Label by Loblaw Brands Limited

Birzu Duona – Grissini by Edvardas Kavarskas

Power Lunch by Springetts Brand Design Consultants

Brigaderia Easter Edition 2012 by Gustavo Piqueira

Aroxa by Lucy O’brien

Amur Tiger by Guilherme Jardim

Dahom Cfl Packaging by Dahom Fujian

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Designed by Werner Singer | Country: Austria

“Wiener Honig is a Vienna based brand specialized in producing organic honey. It was founded by two friends who missed their favorite honey while they where working abroad. Originally they started out with two varieties, now stocking over a dozen. Ranging from ”Apfelstrudel“ to honey with poppyseed.

The idea was to create a design that highlights the beauty of the product. The simple package displays the different colors and textures of the varieties. The honey speaks for itself.”

Designed by Charlie Bailey | Country: United States

“I redesigned Moritz Beer’s branding and labels for my packaging class at the University of Akron. I wanted to create a seasonal beer that could be enjoyed during the summer months.”

Designed by Cocoon Group | Country: Russia

“Cocoon Group collaborates with Pernod Ricard and Russian fashion designer Alena Akhmadullina to develop ABSOLUT Moscow, a limited edition that pays tribute to Russian clutural heritage. This collectable bottle, available only in Russia, features a striking, dynamic, and fairy-tale inspired design, and will be on shelves during a limited period of time from April 2013.

The bottle is designed to make Absolut closer and more appealing to Russian consumers by presenting Russian culture codes in new, creative ways, the bottle celebrates the revivalism of traditional Russian culture. Beautiful, traditional architecture, collected from several parts of Moscow, are contrasted with a glimpse of Russia’s future.”

“To express the combination of tradition and cutting-edge design, ABSOLUT turned to one of Russia’s most successful designers. Alena Akhmadullina is known throughout the international fashion scene and celebrated for her artistic expression and her bold, ornate and elaborate prints and dresses. Ms.  Akhmadullina finds inspiration in everything from Moscow – Baroque architecture and Russian fairy tales, to Paris runways. “With my fashion line, I try to break down stereotypes to combine the old and the new, to mix Russian audacity with European style. When ABSOLUT asked me to design the bottle for ABSOLUT MOSCOW, I immediately saw an interesting opportunity – to look at the iconic ABSOLUT bottle through the prism of Russia, and at the same time look at Russia through the prism of ABSOLUT.”

The resulting design features a modern Moscow cityscape on the front, with traditional buildings visible on the backside through the glass. The new urban scenery is glossed in an elaborate style reminiscent of traditional Russian paintings. As you turn the bottle around, the city goes from present to past to present again.”

“CG took an active role in multiple aspects of the proejct, including thematic direction for the work, helping select potential artists, collaboration with Akhmadullina to find the right vision for the final work, and then making sure that vision could be translated into an effective bottle design.

According to Zuzana Behova, managing director of CG in Moscow, “A collaborative project like this is always a refreshing change and a chance for us to see the world through the eyes of our collaborative partners. Working with Ms. Akhmadullina was particularly enjoyable as her style really lent itself to a stunning interpretation on the iconic Absolut bottle.”

Designed by Sake Group | Country: Mexico

“The challenge with Mezcal Buen Viaje was to design a bottle that represented the artisanal, traditional and handmade aspects of Mexico and at the same time that contained the spirit of our ancestors reflected in it. To accomplish it, we got our inspiration from Huichol art. The huicholes are an old community that makes handcrafts based on their daily dreams. Recent discoveries say that this community was possibly one of the first ones in producing mezcal.

The choice of painting the bottles black was done as homage to the black clay of Oaxaca, Mexico, one of the biggest known crafts in that state. The hummingbirds placed in the top corners of the logo represent power-animals; they’re considered one the most important symbols in ancient Mexican culture because this animals were the representation of god Huitzilopochtli. The flower in the center of the logo symbolizes energy and the strongest part of the maguey plant before it dies. It’s the plants last breath.

And last but not least, every different type of agave was identified with a different color at the bottom of the logo in a shape that represented the third eye.”

Designed by Allison Chambers | Country: Canada

“In addition to brand development, this project called for creating a strategy to reduce packaging waste at baseball games. Nostalgic script from by-gone days inspired the logo. Fans can re-use their ‘Game Seasoned Nuts’ tin game after game, or even store a prized baseball. Season ticket holders get the branded tin holding their tickets, a coupon for nuts, and a baseball signed by the players. The goal of the project is to increase loyalty and fan base, while developing a sustainable, environmental solution.”

“I developed this brand concept for a new wine company to be a playful verbal and visual pun. The intended audience is young women who like to get together to commiserate over a glass of wine. I mimicked the feel of whiny voices with a distorted treatment of two typefaces. I drew familiar whines from real life to wrap around the bottle. From a distance, they act as a texture, but close up they become easily legible. The bottle invites customers to participate and add their own favourite whines to the conversation on twitter, using the hashtag #grapewhines.”

“This packaging is part of a brand strategy for Cite Art, Design, and Culture Publications, a concept for a new high-end art bookstore in Vancouver. Artists and writers create to evoke emotion, stimulate thought, and provoke response. That is also Cite’s raison d’être.

For Cite’s in-store packaging, I gave the pieces a clean, slightly industrial feel, similar to a gallery space before artwork is hung. This influence led me to a straight-forward, descriptive treatment of the graphics on the packaging, where what is inside is shown graphically and to scale on the packaging. I utilized the brand colours, typefaces, and form of the logo on the packaging, to maintain integrity across the brand, while avoiding any sense of facade or ornament. The packaging relies on form and function, to maintain credibility with its target market of educated, creative professionals.”

“Band Together is a packaging concept for adhesive bandages to be sold as a charity fundraising item, supporting disaster relief initiatives. The wordmark represents the connection between supporters of the charity and its recipients. Transparent packaging reveals the causes the charity supports, for example hurricane clean-up, medical assistance, and clean water supply. I used ligatures and connected type treatments to represent healing of wounds, and healing of communities in need. The wordmark is printed on the bandages, so the wearer shows their support for the charity whenever they wear one.”