Designed by Dreamworx | Country: Bulgaria

“Beer for the hard working tough guy. With no doodles, gold platings, any insignificent items whatsoever. Tough as an army boot.”

Designed by Turner Duckworth | Country: United States | Buy it

“Keith Belling, CEO of popchips, worked with Turner Duckworth, a London-based, international brand design agency with an office in San Francisco, to create the bold popchips packaging. Designed to be uncluttered and simplistic, the packaging incorporates a sans-serif typeface with the letters “o” and “i” highlighted in negative space. The packaging was originally inspired by the design of Britain’s private label packages from Marks & Spencer. Further, the popchips bags are offered in assortment of bright colors that correspond with each flavor and give the product extra pop.”

Designed by Emanuel Cohen | Country: Canada

Lovely student work with a clever opening system, which you can see in action here.

via Packaging | UQAM

Designed by Pentagram | Country: United Kingdom

“Harry Pearce and his team have been commissioned to redesign the complete own brand range for Budgens and Londis stores.

The own brand range has three levels, Good, Better, and Best, and many of the redesigned Good Value range have already hit the shelves with Pentagram’s designs for Good Value Jaffa Cakes and Good Value Assorted Crisps winning the Quality Food Awards 2009.

Now the first three varieties in the wines, beers and spirits range of Better products have been released with three sizes of bottle for the own brand whisky, gin and vodka. Each label takes a typographic approach with an individual letterform being adapted to capture the essence of the spirit inside. So the V of the vodka has a strong red constructivist feel with a silver foiled eagle set against it, the W of the whisky is foiled in gold against a faint thistle and the G of the gin is interlaced with a juniper branch replete with berries.

The text on each label adopts the same layout, which extends across all of Musgraves’ own brand products. It is expected that the whole redesign will take a year to roll out.”

Designed by Geneviève Côté | Country: Canada

“If it is indirectly the quest of spices that led to the discovery of the Americas by Europeans, the passion has definitely not had much influence on American cuisine and, in fact, except salt, pepper marginal and some spices, we are collectively ignorant regarding all these subtleties that distinguish the food of men from that of animals.

Geneviève Côté studying at École de design | UQAM has investigated this issue and tried to solve some problems identified as a cause for the cultural deprivation. First, the spices should not be exposed to light and therefore; she must develop an opaque package. Secondly, the fact that spices are often poorly identified and badly presented, there is a problem of identification but also recovery to be solved. In short, we forget the contents of all bags lying in the bottom of the closet and therefore we don’t use them. The major concept was based on the recovery of the spice through a very graphic gesture.

Genevieve was very busy in developing those pretty triangular prisms for a large number of spices known and less known. The result is striking and the modular boxes allow very interesting geometrical configurations.”

Via Packaging | UQAM

Designed by Envision Design | Country: Denmark

“Knuthenlund Estate in Lolland has operated an organic farm since 2007, striving to offer high quality organic foods and at the same time taking care of the unique nature, that is characteristic for the Danish island of Lolland. In the Easter of 2009, Knuthenlund opened a whole new dairy farm in one of the former barns on the estate. The dairy farm is based on milk from the estate’s own organic milking sheep and goats. The fresh milk is handled very carefully to preserve its taste and structure.

Knuthenlund puts pride in affecting the environment as little as possible. This approach is also important in the packaging design process. This is why Knuthenlund Sheep’s Brie is sold in boxes made of sustainable poplar wood. And the brie is wrapped in paper made by potato starch.  Knuthenlund’s Sheep’s and Goat’s Milk is sold in reusable glass bottles. In the printing process, it has been important to limit the use of printing colour. Knuthenlund also offers gift boxes made by unprocessed wood. The inspiration came from the old fashioned hay boxes. The box are isolated with the estate’s own hay and are therefore in line with Knuthenlund’s ambition to run a farm that both shows consideration for product quality and the environment.”

Lovely Package® is partnering with BizCard to giveaway the printing of 1000 business cards to 2 lucky winners. All you have to do is email us before April 10th and we’ll draw the winners. Find out more.

Designed by Samy Halim | Country: France

Concept work from designer Samy Halim.

“Thérapie pour le moral is a little joke, that means this brand can buck up the moral of the person if she was in a sad mood. I was inspired by the packaging design of the last century, but I wanted to keep in mind some modern and actual codes.”

Designed by Fenetik Design | Country: Australia

“When we originally sat down with Oracle, the company had been in production for a little over a year, and with products starting to fill local and national grocery store and cafe shelves, they were ready to take a look at strengthening their labels and packaging.

After looking at the previous bottle, which had a bit of a busied pattern effect on an opaque wrap around label, the objective for our design seemed clear – to produce packaging that let the richness of the juice shine through. By allowing the juice to provide all of the needed colour, we were able to utilise minimal white text as the display for the company branding and juice variant details. In doing so, we were able to “fill up” the logo with the product itself. As the juice colour becomes the signifier for the variant, customers can easily spot their flavour on the shelf, and in their side by side combination, the entire range starts to take on the effect of a little fruit and vegetable garden ready for picking.”

Designer: Unknown | Country: United Kingdom

We came across these beautiful soda labels on designer Jane McDevitt’s Flickr and just had to share them.