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Frisky Midget

September 20, 2011 | 6 Comments

Designed by Studio Lost & Found | Country: United States

“The Frisky Midget wine labels were designed for Blackwood Valley producer Killinchy Wines.

When Andrew and Silke Highet took over running the family winery, they wanted to redefine what Killinchy Wines was all about, and develop a brand that really stood out in the marketplace. We took the client through our brand strategy development process, which led us to develop a firmly tongue-in-cheek brand, for those partial to the odd wine.

The Frisky Midget range is the first in a series of wines to be released under the new Killinchy Wines brand. The large wrap around label is a throwback to Communist Russia, revealing a series of Babushka / Matryoshka dolls with the final doll exposed as the ‘Frisky Midget’. This cheeky character is a celebration of individuality and the freedom of self-expression.

Printed four colour process on Fasson Estate 8 uncoated vellum paper.”


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6 Responses to “Frisky Midget”

  1. Rod
    September 20th, 2011 @ 11:42 am

    Nice illustrations. Would have been great if they would present the bottles in three sizes like the Matryoshka dolls.

  2. Meg
    September 20th, 2011 @ 2:14 pm

    Simply adorable. I am truly in love with these bottle designs.

  3. Debbie
    September 21st, 2011 @ 5:52 pm

    Love Love Love

  4. Dan
    September 25th, 2011 @ 7:16 pm

    Many thanks for your kind words Rod, Meg and Debbie! Frisky Midget was a fantastic project to work on – great client :)

    Daniel and Rebecca
    (Studio Lost & Found)

  5. Joe
    September 26th, 2011 @ 8:11 am

    Great work. Congrats for simplicity and elegance.
    Here is my thought- how many people really, I mean really know about wine? Most, like me sort of know what they want, but we’re never really sure. And sometimes what we see is a beautifu1 wine label, something that would be nice to have on the table… and that does make the difference at the point of sale. And of course, doesn’t hurt to have a great tasting wine also.

  6. cecilia
    October 21st, 2011 @ 3:38 am

    Me encantó, sencillez y buen gusto!

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