Lovely Package

Curating the very best packaging design

Espolón

November 3, 2010 | No Comments

Designed by Landor | Country: United States

“Just in time to celebrate the 200th anniversary of Mexico’s independence from Spain, Espolón™ Tequila returns to the United States with the same award-winning liquid but with a whole new look. The new packaging of this cult-favorite tequila pays homage to the brave men and women who fiercely fought to establish what is known as today’s “Real Mexico,” a country steeped in authenticity, history and tradition. Rich in iconic imagery, Espolón Tequila’s unique labels celebrate Mexico’s storied culture as well as the iconic rooster – a symbol of national pride.

Illustrated in traditional 19th Century “Dia de los Muertos” (Day of the Dead)-style images, the labels illustrate the fictitious journey of characters Rosarita and Guadalupe, with their inspirational companion, Ramón the Rooster, depicting the struggles of the Mexican people during pivotal moments in history.

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Lovely Package

Curating the very best packaging design


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