Lovely Package

Curating the very best packaging design

The Juice Cleanse

February 14, 2013 | No Comments

Designed by Glasfurd & Walker | Country: Canada

“The Juice Cleanse is The Juice Truck’s latest product to launch in Vancouver BC. The Juice Truck engaged Glasfurd & Walker to work on positioning, naming, identity, packaging, and art direction as an extension of their already successful brand. 

The cleanses come in 3, 5 and 7 day durations with a total of 12 packaged juices. Each Juice Cleanse is designed to promote overall health, energy and happiness. The brand is not focussed around a diet or starvation cleanse and were carefully formulated with their nutritionist to achieve maximum results, with flavour and taste being of primary importance. A health conscious and ethical approach to cleansing needed to be communicated in an educational, yet light hearted and friendly way.The brand language is a development and extension of the Juice Truck identity that uses light humour and direct, no-fuss language and iconography to communicate their products offer.

As with many cleanses, there are juices that focus on nutritional benefits over aesthetic appeal, therefore brand imagery was created that highlighted the core ingredients and freshness of the juices with distinct style and colour for promotional and brand material.”

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The Dirty Apron Delicatessen

July 11, 2012 | No Comments

Designed by Glasfurd & Walker | Country: Canada

“The Dirty Apron’s Delicatessen offers hot lunches, gourmet sandwiches, take-home carvery meals, deli meats, local BC Cheeses, fresh flowers, and specialty ingredients and products.

Glasfurd & Walker were commissioned to design all packaging and promotional items for the Delicatessen. From bread bags, shopping bags and tape to gift boxes, lunch boxes and products on the shelves.”

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BETA 5 Holiday Collection

December 23, 2011 | 1 Comment

Designed by Glasfurd & Walker | Country: Canada

BETA 5 chocolates are produced in small batches using ethically sourced estate chocolates and premium ingredients.

The name comes from the form-5 beta crystal structure which is the most stable form of cocoa butter crystallization, formed through the controlled melting, and subsequent cooling (tempering) of liquid chocolate.

As an addition to their core range this range of packaging was developed for their holiday products.”

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BETA 5

October 3, 2011 | 6 Comments

Designed by Glasfurd & Walker | Country: Canada

BETA 5 chocolates are produced in small batches using ethically sourced estate chocolates and premium ingredients.

The name comes from the form-5 beta crystal structure which is the most stable form of cocoa butter crystallization, formed through the controlled melting, and subsequent cooling (tempering) of liquid chocolate.

As a result, the identity reflects this approach to the chocolate making process – a careful blend of science and craftsmanship.

The packaging design was a carefully considered and executed aspect of the brand development. Understated and refined, the packaging doesn’t distract from beauty and vibrancy of the products inside them which are an exciting discovery.”

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Dirty Apron Foods

November 8, 2010 | No Comments

Designed by Glasfurd & Walker | Country: Canada

“The Dirty Apron Cooking School in Vancouver recently launched a new line of spices, blends, salts and olive oil.

Glasfurd & Walker was commissioned to design a clean, type driven identity and the packaging for the range – including gift packs with a flexible, modular structure to allow for various product combinations.

The labels feature a die-cut logo which gives the packaging a distinct shelf presence – allowing the diverse and vibrant colours in range of the spices to be showcased.”

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Amelia Park Mishmash

August 2, 2010 | 2 Comments

Designed by Glasfurd & Walker | Country: Canada

“Amelia Park wines Mishmash are easy drinking, great value wines. Briefed with creating an approachable, light hearted sub-brand for Amelia Park Wines, the hand-drawn Mishmash labels express the fresh and playful characteristics of each wine and evoke the aromas and flavours they have.”

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Chambar Ale

November 9, 2009 | 3 Comments

chambar

Designed by Glasfurd & Walker | Country: Canada

“Chambar Ale is the first of a new range of Belgian style beers produced by renowned Vancouver restaurant, Chambar. With a character that embodies the restaurant’s motto of ‘Civilized Debauchery’, Chambar Ale was crafted for pairing with great food and good friends. It’s a beer for those who love life’s finer things; a beer for the connoisseur. With this in mind, the label design and production was critical to the beer’s positioning. The bespoke label is screen printed in 22ct gold, precious metal ink onto amber glass.”

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Lovely Package

Curating the very best packaging design


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