Lovely Package

Curating the very best packaging design

Jackie Smith

November 23, 2009 | 5 Comments

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Designed by FBDI® | Country: Argentina

“We developed this brand of handbags, shoes and small goods, designing the visual identity, packaging, ad campaigns and collateral. Jackie Smith can be defined as classical, feminine and romantic, luxurious but within an affordable price range, obsessively caring for details, timeless, with an international spirit and a strong concept of collection. The packaging reveals in different dimensions the experience on Jackie’s world propounding surprise, fantasy and details.”

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Comments

5 Responses to “Jackie Smith”

  1. Elliot Messenger
    November 23rd, 2009 @ 9:00 am

    Loving the visual identity; is it brown or black for the bases? Please say brown!
    Boxes look like they could do with being made out of a little heavier card for my liking, but i guess that down to getting it to the target price.
    Lovely work!

  2. Glenn
    November 23rd, 2009 @ 1:14 pm

    Nice work, very pretty. I expect maintaining the consistency of the thin white border will be an absolute production nightmare, but it’s very attractive work.

  3. Niklas
    November 25th, 2009 @ 8:42 am

    When i see those boxes i can’t help thinking of the Sex and the City DVD-boxes.

  4. Brendan Newham
    January 19th, 2010 @ 4:58 pm

    Wow!!! looks great..
    What font is used??

  5. Simon
    February 26th, 2010 @ 7:15 pm

    The packaging is great as is the product. I bought a pair of shoes and matching bag for my girlfriend when I was in Argentina and actually ended up using the Jackie Smith Bag with the boxes inside as my second suitcase. I got it plastic wrapped at the airport and it arrived home with her items plus everything else I jammed in the bag all intact.

    And of course, she LOVED the gifts. Women ask her all the time where she got the shoes!

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