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Elmwood Revamps Whiskas: A New Brand Identity and Packaging Design for the Digital Age
Discover the transformation of Whiskas from a legacy brand into an experience-driven one. The updated identity and packaging design amplifies distinctive brand assets, creating an emotional connection with pet parents in a digital-first world.
Reviving the Sardinian Aperitif: A Look at Cantina Pippia’s Vernaccia Wine Packaging Design
“Cantina Pippia’s packaging redesign elevates its Vernaccia wine with an industrial/folk aesthetic. The design features strong typography, a rough paper label, and an embossed foil finish, emphasizing its Sardinian heritage and high-quality product.”
Introducing Nasbah: Egyptian Product Packaging Design
Uncover how the Egyptian product “Nasbah” is taking a contemporary approach to package design, making a mark in the local market. Learn how the design strategy influences consumer perception and enhances product appeal.
Paipo Gin: A Coastal Tribute to the Surfing Tradition of Sagres, Portugal
“Paipo Gin, a coastal gin from Sagres, Portugal, pays homage to the surfing tradition. With ingredients sourced locally and packaging inspired by the sea, it embodies the spirit of this coastal paradise.”
Roca Craft Beer: Bridging Tradition and Urban Modernity in Packaging Design
The design strategy adopted by Holman\Design® draws upon an eclectic mix of inspirations, including tarot cards, tattoo art, and gypsy culture. This choice reflects a deliberate effort to imbue Roca’s branding with layers of meaning