Lovely Package

Curating the very best packaging design

2014 A’ Design Award Winners

April 16, 2014 | No Comments

Lovely Package presents the winners of the 2014 A’ Design Awards & Competition. Each year creative agencies compete for honor, prestige and international recognition.

The A’ Design Award & Competition is a freestyle design competition open to both concept stage and realized works designed by professional and young designers, design companies and other businesses in the manufacturing industry worldwide. Submissions can be made to Furniture Design, Interiors, Electronic Devices, Architecture, Packaging, Graphic Design, Ready-Made, Jewelry Design, Interfaces, Web Sites, Transportation, Yacht Design and others.

Here are a few of the projects that we chose to highlight, and for the rest be sure to check out all of the winners at designmag.org.

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Mack Isbjørn

March 30, 2014 | No Comments

Designed by by north™ | Country: Norway

“In February 2014 Mack Isbjørn is back on the shelves after being away since 2007. This is the first project by north™ has taken on for Macks Ølbryggeri, the worlds northernmost brewery. The goal for Isbjørn is to establish it as a competitor to products like Tuborg pilsener and Ringnes pilsener who today dominate the lower price-bracet in the beer-category in Norway, and to recruit new customers to Mack.

The design lends it’s language from Swiss Modernism and challenges the traditional beer-design seen in the category, which makes it stand out on the shelf with great impact both in graphic language and use of color.”

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RuTT Beer Brewery

March 11, 2014 | No Comments

Designed by StudioMax Design | Country: United States

“RuTT Beer Brewery is a small company from the Tampa Bay Area born with a passion for craft beers. We produce Gluten Free specialty beers rich in flavor, aroma and personality.”

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Student Work – Brennan Gleason

February 19, 2014 | No Comments

Designed by Brennan Gleason | Country: Canada

“This self directed student project for my final semester of design school was initiated with the goal in mind of creating a unique, eye catching identity and packaging design for a craft brewery.

High Seas Brewing Co. is a home brewed brand myself and my roommate created to give our small batch beer an identity all its own. With his love of the high seas and my love for crafty, simple, eye catching design I saw this as a perfect opportunity to create something great.”

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Citrus Gold

February 10, 2014 | No Comments

Designed by Craig Valentino Design | Country: United States

“During the 2014 holiday season, as per tradition, the home brew of Father & Son Brewing Company was created. This year, the name Citrus Gold was given to this orange golden ale, which of course was named after the sweet notes of Belgian orange peel used in the brewing process.  The idea was to create a label that was as bright, as bold, and as crisp as the the beer itself, allowing it to accurately represent the brew. 

The beer was then bottled using 2 different sizes of swing top bottles and hand-labeled with bright white thick-stock paper. It was then distributed as holiday promotional gifts.”

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La Brasserie du Château

February 8, 2014 | 1 Comment

Designed by A3 Studio | Country: Switzerland

“The Brasserie Artisanale du Château based in Lausanne, Switzerland, commissioned the graphic design agency A3 Studio to create four new labels for their traditionally made beer, as well new packaging. 

The beers are brewed with a traditional process, for this reason A3 Studio has developed a graphic style which is both contemporary and traditional. The labels for la Brune, la Blonde, la Ginger and the India Pale Ale are inspired by the sea world and are decorated with ropes. The illustrations (a whale, a corset, a siren, and a ship) are drawn by hand to emphasize the hand made production of the beer, they are inspired by old engravings and sailor tattoos. 

Printed on craft paper, the labels stress the authenticity of the beer. The brown cardboard of the four-pack completes the look.”

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Farnham Ale & Lager Brewery

February 7, 2014 | No Comments

Designed by lg2boutique | Country: Canada

“The Farnham Ale & Lager Brewery is a new company that has just made a splash in the world of Quebec Beers. The brewer, located in the village of the same name, called on lg2boutique to design a brand platform that reflected its product, develop a graphic identity, design packaging and the total identity of the platform.

The branding of Farnham Ale & Lager positions this new Quebec brewer as an innovative brand that stands out in its category because of its taste and because of its look.

All of the graphic elements were chosen to highlight the beer’s origin, which was this Eastern Townships railway town. The four flavours stand out with their strong colour codes, their degrees of bitterness are indicated by 12, 27, 33 and 64, highlighted numbers, and the diagonal cross symbolizes a railway crossing.

The platform contains packaging, promotional clothing, caps, glasses and coasters.”

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World Design Rankings

January 5, 2014 | 1 Comment

WDR – World Design Rankings announced the updated design rankings of countries based on the number of design awards won at international juried design competitions and awards. United States ranked as number 1 among the 69 represented countries, followed by Italy, England, Japan, Brazil, China, Germany, Korea, Hong Kong and Turkey which took the top positions in 2013.

The WDR – World Design Rankings aims to provide additional data and insights to economists and journalists regarding the state-of-art in design industry. The ultimate aim of the world design rankings is to contribute to global design culture through advocating and highlighting good design. The rankings aim to provide a snapshot of the state-of-art and design potentials of countries worldwide by highlighting their creative strengths, design weaknesses and available opportunities.

See how each country stacked up.

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Fyne Ales 48 Miles Later

December 30, 2013 | 1 Comment

Designed by Freytag Anderson | Country: United Kingdom

“48 Miles Later” is a collaboration brew between Fyne Ales and Brewdog, all in the spirit of Brewdog’s recent #Collabfest. The result is a unique Smoked Chilli Black Ale named ’48 Miles Later’, relating to the distance between the Brewdog bar and the Fyne Ales brewery.

We were engaged by Fyne Ales to develop a label for a limited edition 750ml release of the beer. In collaboration with designer Matt Burns, we developed a concept that would incorporate the two locations as well as the breathtaking drive required to reach the brewery from Glasgow to the shores of Loch Fyne. We interpreted the twists and turns of the epic route using ink and roller onto A1 textured board.

In addition to the beer label we created a short brand film. The film evokes the taste, textures and warmth of the beer whilst capturing the craftsmanship and bespoke nature of the craft beer brewing process.”

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Gavarra

December 30, 2013 | No Comments

Designed by Font3studi | Country: Spain

“Gavarra beer is made in the traditional manner and seeks to convey the values, history and authenticity of the local cork production trade that dates back to the early 18th century. Peelers, hauliers and stopper makers who, with their effort and dedication, were pioneers in exploiting the finest cork material in the world, while at the same time ensuring the preservation of the landscape of the Gavarres hills.

The territory of the Gavarres, as has always happened and still happens today with any inhabited area, reflects the activities and ways of life of the various human communities that have populated it. The names of the places and their legends reveal a way of perceiving and interpreting his world.”

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