November 2, 2011 | 7 Comments
Designed by Toast Design | Country: United Kingdom
The Grown Up Chocolate Company had created a range of luxury hand-made chocolate bars inspired by childhood favourites. This company and its wonderful bars offered a unique way of satisfying the most discriminating chocoholic, but needed to be branded and designed to ensure the customers experience started before they even tasted the goods – so they turned to Toast Design.
November 1, 2011 | 5 Comments
Designed by Morse Studio | Country: United Kingdom
“Falcon Enamelware has been an icon of British home life since the 1920s. The classic kitchenware brand has been revitalised with a new brand identity and updated ranges by Morse Studio & Kiwi & Pom.
We were commissioned to create a new brand identity including logotype, packaging, art direction and e-commerce website design. Our identity rigourously references Falcon’s distinctive blue rim, from the creation of a bespoke, inline typeface to the overhead food photography. The packaging takes the same uncomplicated approach. Simple half-tone illustrations are screen-printed on sturdy corrugated cardboard referencing the utility and charm of hardware shop packaging. An updated ‘falcon in flight’ crest acts as a seal of authenticity on every product.”
November 1, 2011 | 16 Comments
Designed by Sociedad Anonima | Country: Mexico
“Mezcal is the most ancient distilled spirit in America. It can be made of over 30 varietals of agave, most of them grown in the wild regions of Mexico. MN locates the best mezcal no matter how far or deep into wild we need to go to get it.
The handprint on our bottle represents the hand of the master distiller, the hand of the worker and the hand of the seeker of true mezcal.”
October 31, 2011 | 1 Comment
Designed by Puigdemont Roca | Country: Spain
A clever and subtle solution for Mel de Cal Milio honey.
October 31, 2011 | 9 Comments
Design by Subplot Design | Country: Canada
Following up on the strong success of Level Ground Trading’s 2010 Complete Brand Redesign and Coffee Packaging overhaul, Subplot Design Inc. has redesigned Level Ground’s Organic Dried Fruit and Organic Cane Sugar Packaging, and has helped launch Level Ground’s first MicroLot offering. All products are on shelf today.
“Subplot’s 2010 packaging redesign has contributed amazingly to our success”, says Level Ground President, Hugo Ciro. “Sales are up 20% over the previous year, and we have signed many new retailers. We are obviously thrilled.
”The packaging platform extends the system created in 2010, with innovative kraft paper, vapour-barrier bags with resealable zips for freshness. The Dried fruit build on the coffee platform with full-colour fruit imagery, to help play up the extraordinary taste and freshness of the product itself. Clear bags for Can Sugar allow the colour and texture of the sugar to shine through. And a new stamp graphic signifies the MicroLot system, with a revised design layout to help distinguish it from the line of regular coffees.
October 30, 2011 | 1 Comment
Designed by Basile Advertising | Country: Italy
October 29, 2011 | 4 Comments
Designed by Family(and friends) | Country: United Kingdom
Allied Bakeries are seeking to drive awareness of portfolio bread brand Allinson amongst heath conscious UK consumers.
Family (and friends) was appointed in February 2011 after a three-way pitch to give the brand’s packaging increased standout and relevance as part of a wider campaign.
With the classic ‘now taken out’ advertising being the only previous recall, the brand owners felt there was a strong rationale to delve back into Allinson’s genuine history to drive interest today.
October 28, 2011 | 1 Comment
Designed by SAA Design | Country: United Kingdom
“Spooks Ale has been developed as an Autumnal brew which is very different to our other seasonal beers. It is a dark ruby colour with a biscuity palate. The nose is a mix of the malty flavours derived from the mix of ale, brown and crystal malts and the citrus fruity hop aroma you would expect from a beer brewed in the heart of the Kentish hop growing region. As with all of Shepherd Neame ales it has been brewed in their oak mash tuns and fermented out using their own yeast to produce a wonderfully flavoursome beer at 4.7% abv.
SAA were tasked with creating a distinctive packaging solution to help capitalise on the huge demand in sales over the Halloween period. The design concept reflects a marriage between the darker side of Shakespeare and the unique and historical brewing process of Britain’s oldest brewer. A hauntingly good product and design.”
October 28, 2011 | 2 Comments
Designed by Ostecx Créative | Country: Poland
“The first politician you can always count on.
Minister is a private label from Ministry of Brewery beer shop in Poznan, Poland. This new beer arrived on the market in October 2011 in two variants, Minister Pils and Minister Wheat Beer. Ostecx Créative was responsible for packaging design and the development of promotional materials.
Collaboration between Ministry of Brewery and our agency started in Summer 2011. After redesigning the logo and developing the website, we began working on the Minister beer package design. The common goal of the client and our agency was to create a unique, modern label inspired by european brewing culture and tradition.
The bottle labels are based on original drawings from Polish illustrator Kinga Offert-Ploszaj and Bradley Initials font. The two varieties of the beer are distinguished by color.”
October 27, 2011 | 2 Comments
Designed by Pearlfisher | Country: United Kingdom
“Designers at Pearlfisher worked closely with the Cutty Sark Global Brand Team assessing all aspects of the old branding, focusing on the key points of difference: the Clipper, the yellow and the Cutty Sark typestyle.
The original Clipper ship, drawn in 1923 and updated only once in the last 88 years has now been revised. The team took the opportunity to enhance the icon, putting more momentum and dynamism into the Clipper, effectively putting some wind back into the brand sails. It was vital, however, to maintain the brand’s identity which evokes thoughts of ‘adventure’ and ‘excitement’ amongst the global consumer audience.
The bold yellow colour has been brought back onto the larger front label creating a higher degree of visibility. It echoes the classic Cutty imagery of the mid 1960’s and 1970’s. The green glass has been retained but has been premiumised with key brand messages embossed onto the bottle.
The front of the bottle has the call to action, ‘Our actions define who we are’ which will be the rallying cry for the brand going into the next few years. The back is dominated by a compass image surrounded by ‘The Spirit of Adventure’ which is the new core message for the brand. The bottle cap also has this message, as well as Glasgow, Scotland, printed onto it.”